What is journalism and communication, and what is the main study of journalism and communication?

At present, "Journalism and Communication" is listed as a first-level discipline in China, and there are five second-level disciplines under it: journalism, communication, radio and television, advertising, and publishing.

As a highly practical discipline, journalism has existed in the enrollment catalog of Chinese colleges and universities for many years. The title of "uncrowned king" and the aura of idealism make journalism majors highly sought after by candidates and parents. Since 1998, the cut-off score for journalism majors has soared year by year, sometimes even exceeding the first line of 40 to 70 points.

The large number of applicants and the high admission score also highlight the high entry threshold of the media industry and the value that media talents should embody.

The Master of Journalism and Communication mainly studies the basic theories and basic knowledge of journalism, radio and television, and communication. Basic ability of news interview writing, editing, directing, recording, producing, broadcasting, and hosting programs.

Major in Journalism and CommunicationIt mainly includes journalism, radio and television journalismAdvertisingand publishing. Journalism majorShouldering the important task of cultivating journalists, its main discipline is journalism and communication, and the main courses offered include Introduction to Journalism, History of Chinese Journalism, News Gathering and Writing, Journalism and Commentary, Selected Readings of Chinese Literary Works of the Past Dynasties, and Mass Media.

Employment Prospects:Journalism and communication education is promising around the world. In the United States, newspapers, radio and television, public relations companies, advertising agencies, and new fields are more willing to hire journalism and communication graduates.

Some believe that this is due to the fact that these graduates are readily available, have relatively low labour costs and have undergone the necessary training.

With the gradual opening up, the demand for talents is also increasing, and the major of journalism and communication.

The job outlook is bright. After graduation, the main destination is some mass communication, such as newspapers, magazines, radio stations, television stations, you can also go to network companies or advertising companies, and some work in ** institutions.

Journalism and CommunicationMainly engaged in the work of ** communication, generally in newspapers, magazines, publishing houses, radio stations, television stations, or institutionsEnterprises and institutions single sail eggplant positionof the propaganda department.

Traditional paper, radio and television and periodicals are the mainstay of China's media market, and they are still the protagonists of news trends. In addition, many graduates will also work in copywriting and advertising design.

Advertising planning and management, it can be said that the employment prospects of this major are very broad and very optimistic.

Journalism and Communication graduates are expected to acquire knowledge and abilities in the following areas:

1.Mastery of journalism.

Theory and basic knowledge of basic state observation.

3.Ability to conduct research and social activities.

4.Learn about journalistic guidelines, policies and regulations.

5.Understand the current situation and development trend of China's journalism, and understand the development trends of foreign journalism.

Journalism and communication include journalism, radio and television and digital communication, advertising and media economics.

1. Journalism.

The research object is news production and dissemination, especially professional news communication. It mainly includes providing theoretical support and explanations for various new phenomena and new problems of news communication, the occurrence and development of news communication in the digital era, and the improvement of media literacy of the whole people. The traditional research on news business, which focuses on gathering, writing, editing, and commentary, is transforming into the study of narrative techniques such as facts, entertainment, and commentary.

2. Radio and Television and Digital Communication.

It mainly includes the research on the structure, type, production and operation of programs and channels, radio and television programs, socio-political, economic and cultural, audience, ratings, and business management. It emphasizes information science and digital technology as the leading factor, based on communication theory, and involves basic theoretical research, content production research, industrial model research, and communication and technology integration research.

3. Advertising and Media Economics.

Research on the communication characteristics, functions, categories and procedures of advertising, and the history and trend of advertising development; Research on the advertising operation and advertising operation mechanism of advertisers, advertising companies and media; study the management and control of advertising communication in society; Advertising planning and creativity, design and production, as well as application around brand building.

Difference Between Journalism and Communication:

1. The scope of the study is different.

Journalism is mainly based on the traditional Duan Haohong newspaper, and commentary is the focus. The learning content includes journalism theory, journalism history, and practical aspects of news interviewing, writing, commentary, photography, etc. In addition to newspapers, communication studies also involve almost all the content of television broadcasting, movies, and even many more, in addition to advertising, public relations, opinion polls, etc.

2. Different employment directions.

Journalism is mostly employed in traditional units, such as newspapers, magazines, radio, television, etc., and can also work in publishing houses, propaganda departments of enterprises and institutions, and some people have obtained teacher qualification certificates and become teachers in schools. Communication studies can be employed in traditional, new, advertising agencies, media research companies, ** departments, etc., with a wider range of options.

3. The key points of postgraduate examination review are different.

Journalism is a humanities discipline, its core concept is fairness, objectivity and balance, the training of journalists to serve the society, serve the people, its core courses are interviewing and writing, so in the process of reviewing the book, we should learn more; Communication is a social science, a product of the commercial society, to train scholars or scholar-type journalists, so in the process of review, get closer to political science, and read more original European and American works.

Journalism and Communication Employment Direction 1: College Teacher.

Because journalism and communication has both theoretical elements and practical elements, so the prospects for employment are also very broad, it is an emerging discipline is in rapid development, and there is a great shortage of university teachers, so graduate students can enter colleges and universities to teach, or scientific research institutions for theoretical research.

Journalism and Communication Employment Direction 2: Online Archives Celebration.

When the Internet develops to a certain extent, most of the online news personnel are no longer played by technical personnel, but need more personnel with certain relevant professional background or work experience to do it.

Journalism and Communication Career Direction 3: Offline Publications.

However, there is also the problem of insufficient arrival rate of network information, so many ** have begun to create offline publications after their development and growth. The requirements of the editorial are to have the sensitivity of a reporter, the ability to plan as a whole, the business sense of an advertising person, and it is best to have work experience in tourism, training, real estate, decoration and building materials, catering and entertainment industries.

Journalism and Communication Employment Direction 4: Corporate Publications, Journalists.

Due to the needs of development, many enterprises will now run some irregular publications, which is also a place for media talents.

2. What are the employment prospects of journalism and communication?

Journalism and communication has always been a popular major, and the employment prospects are very broad. The admission score of journalism and communication is often several tens of points higher than the normal undergraduate line, which also reflects the high quality of journalism and communication talents. People in the industry are optimistic that China's journalism and communication will develop rapidly in the next few years, and there will be a large demand for professional talents.

The major of journalism and communication cultivates students with systematic theoretical knowledge and skills related to journalism, communication and advertising, broad cultural and scientific knowledge, familiar with China's news and propaganda policies and regulations, and able to engage in radio and television, news, publishing and propaganda departments, network communication, advertising departments, advertising companies, market research and information consulting industries, as well as enterprises and institutions, reporters, program hosts, advertising business management, advertising planning creativity and difference meter production, marketing planning and market research and analysis, media planning, Senior interdisciplinary professionals in information collection and editing, content design and production.

Summary. 1.After graduating from journalism and communication, you can be engaged in network or new communication, communication project planning and management in news organizations, publishing institutions, publicity planning departments at all levels and enterprises and institutions, science and technology promotion departments, education departments and other units.

According to the employment data of previous years: the top three graduates majoring in journalism and communication are copywriting planning and sales. In addition, the 7 positions of marketing, content operation, marketing, film and television production, human resources, graphic design, and public relations were successfully selected as the top 10 positions in journalism and communication.

The salary is different in different cities, in the developed first-tier cities such as Beijing, Shanghai, Guangzhou and Shenzhen, the normal salary is 6k 8k, the working time is more than 3 years, and the working ability can reach 10k-18k, and the normal salary in the second and third tier cities such as Guilin, Liuzhou, Nanning, etc. is 3k 6k, and the salary is not large. 2. Journalism and communication majors: college teachers, online and offline publications, corporate publications, and journalists. Details:

College teachers, because journalism and communication are both theoretical and practical, so the prospects for employment are also very broad.

1.After graduating from journalism and communication, you can be engaged in network or new communication, communication project planning and management in news organizations, publishing institutions, publicity planning departments at all levels and enterprises and institutions, science and technology promotion departments, education departments and other units. According to employment data over the years:

Graduates majoring in journalism and communication, engaged in the top three of the most professional Yuanhong Zen positions, copywriting planning, and sales. In addition, the 7 positions of marketing, orange dust content operation, marketing, film and television production, human resources, graphic design, and public relations were successfully selected as the top 10 positions in journalism and communication. The salary is different in different cities, in the developed first-tier cities such as Beijing, Shanghai, Guangzhou and Shenzhen, the normal salary is 6k 8k, the working time is more than 3 years, and the working ability can reach 10k-18k, and the normal salary in the second and third tier cities such as Guilin, Liuzhou, Nanning, etc. is 3k 6k, and the salary is not large.

2. Journalism and communication majors: college teachers, online and offline publications, corporate publications, and journalists. Specific: College teachers, because journalism and communication are both theoretical and practical, so the prospects for employment are also very broad.

Thank you (*°3.)

What do journalism majors study and what courses are offered.

Major in Journalism: Introduction to Journalism, History of Chinese Journalism, History of Foreign Journalism, News Gathering and Writing, Journalism and Commentary, Selected Readings of Marxist-Leninist Journalism, Basic Writing, Fundamentals of Modern Chinese, Selected Readings of Chinese Literary Works of the Past Dynasties, Introduction to Chinese Culture, Mass Communication, Journalism Regulations and Journalistic Professional Ethics, News Photography, Radio and Television, Journalism Management, Advertising, Public Relations, etc.

What to study in journalism.

In general, it is not only about the specific application of the relevant theories and practices of journalism, but also related theories of sociology, aesthetics, political science, advertising, and communication, which embodies the characteristics of "miscellaneous studies" of journalism, which also requires students to develop in an all-round way on the other hand.

Introduction to the profession. Journalism is an applied social science that studies the formation, development and basic laws of various news and communication activities in human society. In the process of developing the global economy and forming an information society, the cause of news communication with the news media as the core will play a tremendous role.

Journalism is mainly based on traditional newspapers, with commentary as the focus. The content of the study includes Marxist journalism theory and journalism history in theory, and news interviewing, writing, commentary, and photography in practice.

OK! However, the new ** communication is a big direction, and it needs to be gradually oriented and focused on a certain point in the learning process, for example, the new ** operation and management.

At present, there is a shortage of new compound talents, who understand both content and management; There is an extreme shortage of talents who understand both and the market, the market has this demand, you have this will, and the rest depends on your own learning and comprehension.

The main majors of journalism and communication are:

1. Journalism.

This major is mainly to cultivate modern media talents who have solid basic theories and knowledge of journalism, master the skills of news judges, such as gathering, writing, editing, and commenting, and who can crack the chain and engage in journalists, management, and planning in traditional paper, radio and television, periodicals, magazines, and new online industries.

2. Radio and Television Journalism.

This major mainly cultivates senior talents in journalism and communication who have solid basic theories of radio and television journalism and profound knowledge of culture and science, and can be engaged in editing, recording and production, broadcasting hosting, commentary and analysis in the radio and television news and propaganda department.

3. Advertising.

This major mainly cultivates senior professionals in advertising schools who have advertising theories and skills, profound cultural and scientific knowledge, and can be engaged in advertising planning, creativity, design, production, marketing and market research and analysis in various media advertising departments, advertising companies, information consulting industries and related enterprises and institutions.

4. Publishing.

This major mainly cultivates senior publishing professionals who have solid publishing theories and skills, profound knowledge of culture and science, and can be engaged in books, magazines, publishing, distribution, management and other work in various publishing houses, news and publicity, and cultural and educational departments, as well as relevant teaching and scientific research.

Generally speaking, journalism and communication focus on practice, and if you want to easily enter the door, you must pay attention to internships, and don't look down on small internships.