Does Advertising Belong to Journalism and Communication?

Advertising is neither journalism nor communication. Advertising is an independent discipline that studies the history, theory, strategy, production and management of advertising campaigns. At first, the knowledge of advertising was only sporadically found in some chapters of journalism and economics, and it was very unsystematic.

Up to now, advertising knowledge is still one of the components of these disciplines, such as journalism, marketing, business management, business psychology, etc.

Advertising is a science. Advertising reflects the objective laws of advertising activities. If it conforms to objective laws, it is scientific.

The so-called science is the sum total of all kinds of knowledge about nature, society and thinking accumulated in the course of the historical development of society. The purpose of science is to reveal the objective laws of various phenomena and to explain them correctly. Its task is to discover and study the laws that are not visible on the surface through accidental and chaotic phenomena, and to use these objective laws to guide practice. There are still unknown gaps and imperfections in some aspects of science.

Advertising is a new science, and naturally there are imperfections and unknown blank areas, but this must not deny that it is a science.

Advertising includes: advertising history, advertising writing, advertising planning, advertising strategy, advertising tactics, selection, advertising psychology, advertising photography, advertising design, advertising management, advertising ethics and a series of principles and theories. These principles and theories reveal the basic laws of advertising campaigns.

Advertising is a comprehensive fringe science. It is through the joint efforts of the vast number of advertising research workers and advertising workers, in summing up a large number of successful and failed experience in advertising activities, using advanced research methods, with the help of modern scientific analysis technology, on the basis of systematically sorting, synthesizing and summarizing advertising knowledge, the experience is raised to the height of theory, so as to explore the law of advertising activities, form the principle of advertising, and reveal the essence of the law of advertising activities to promote commodity sales. At the same time, advertising activities are carried out through artistic means, so the impact of advertising on consumer behavior is also carried out through art forms.

18) Journalism and Communication: Journalism.

Radio and Television Journalism, Publishing, Communication, Creativity, International Journalism, Sports Journalism, Journalism, Advertising, Radio and Television, Internet and New.

New ** with information networks. Therefore, advertising belongs to the category of journalism and communication.

Journalism has a wide range of employment. Briefly summarize these three majors: the pressure of advertising competition is high, it is difficult to compile news, and the communication theory is strong.

Generally speaking, large public relations agencies, advertising agencies and large enterprises will tend to recruit journalism and communication, especially communication. News units, cultural units, newspapers and television stations, etc., will tend to want journalism.

Civil servants recruit more journalism than communication, and most of the schools recruit journalism and its professional directions; In terms of what is studied, communication focuses on theory than journalism, and covers sociology and social science theories more broadly. Journalism is practice-oriented, and it is important to have an internship experience with a news organization.

Another fact is that many people and enterprises in the society do not know about communication, let alone the close connection between communication and journalism.

Journalism and advertising are still more practice-oriented, and journalism must be able to collect, write, edit and comment. Communication is the least practical of the three, it pays more attention to theoretical research, but the thinking of communication is to be learned by journalism and advertising, for example, the director of The Voice of China draws on a lot of communication theories to make The Voice of China.

Communication has a wide range of employment, but journalism has great limitations. The main employment direction of the three majors of journalism and communication is television station, radio, etc., and its professional compulsory courses are different from journalism, and other elective courses are similar, and the study subjects are TV topics, TV works, and TV commercials.

Journalism and advertising are still more practice-oriented, journalism gathering, writing, editing and commenting must be known, and the skills you mentioned are necessary to learn in advertising. Communication is the least practical of the three, it pays more attention to theoretical research, but the thinking of communication is to learn both journalism and advertising, for example, the director of The Voice of China has borrowed a lot of communication theories to make The Voice of China.

Journalism is called engineering in the liberal arts, communication is called science in the liberal arts, and advertising I don't understand.

As for the difference between the three of them, there are very complete articles on the Internet, but you can't really understand it after reading it. My advice is that if you are preparing to go to university, it doesn't matter which major you apply for, just change your major when the time comes. You can check out Li Liangrong's Introduction to Journalism, Guo Qingguang's Communication Course, or Li Bin's Introduction to Communication.

There is an intersection between communication and advertising, for example, we should also learn communication if we study advertising, because communication is the means of advertising, in fact, advertising has become an independent first-level discipline abroad, but our teacher said that China is affected by some administrative powers, advertising design is a major for art students and scum students, and advertising is copywriting, marketing, and creative planning, which can never be independent in a few years. It is somewhat similar to the marketing profession in that advertising is the object of study of communication. Almost.

Advertising is not advertising design: after studying communication, there is the research direction of advertising, which is currently a second-level discipline under journalism and communication.

Summary. Advertising is a discipline that studies advertising activities, mainly studying the theory, practice, history, economics, psychology, sociology and other aspects of advertising, aiming to improve the effect of advertising and improve the social benefits of advertising. Journalism is a discipline that studies news activities, mainly studying the theory, practice, history, sociology, psychology, economics and other aspects of news, aiming to improve the effect of news and improve the social benefits of news.

The difference between the two is that advertising is the study of how to produce, publish, and disseminate advertisements, while journalism is the study of how to collect and distribute news.

Advertising is a discipline that studies advertising activities, mainly studying the theory, practice, history, economics, psychology, sociology and other aspects of advertising, aiming to improve the effect of advertising and improve the social benefits of advertising. Journalism is a discipline that studies news activities, mainly studying the theory, practice, history, sociology, psychology, economics and other aspects of news, aiming to improve the effect of news and improve the social benefits of news. The difference between the two is that journalism is mainly concerned with how to produce, publish, and disseminate advertisements, while journalism is mainly concerned with how to collect and publish news in macro code.

Can you tell us more about that?

Advertising and journalism are two different disciplines, and they are both important parts of research. Advertising is a discipline that studies advertising, and it studies how to use ** to disseminate business information, and how to effectively disseminate business information in a large state. It also examines how advertising can be used to influence consumer behavior and how to effectively use advertising to boost sales for businesses.

Journalism is the study of journalism, which studies how to collect and distribute news, and how to disseminate news effectively. It also examines how news can be used to influence the public's mind, and how it can be used effectively to increase the public's social engagement. As you can see from the above, advertising and journalism are two different disciplines, and they are both important parts of research.

To better understand these two disciplines, you can learn more about them by reading relevant books, attending training courses, participating in internships, etc. In addition, you can get the latest information on advertising and journalism by attending industry conferences, visiting industry creditwinners, and more.