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Anonymous users2024-02-06Russell, A History of Western Philosophy, The Commercial Press.
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Anonymous users2024-02-05Communication is a new discipline of social sciences that emerged in the 20th century, which is inextricably linked with many humanities and social sciences, and they penetrate each other, interact with each other, and influence each other.
The dissemination of information in human society is obviously processual and systematic. In the most basic communication process, there are five most basic elements: the communicator, the recipient, the message, the media, and the feedback. I believe that in this process of communication, although every link is indispensable, the message is indeed the soul of it.
A message is a message that expresses a complete meaning, and no matter what form it takes, the end result is that the transmitter delivers the message to the recipient. In 1954, Schramm proposed a circular communication model on the basis of Osgood, in which there is no concept of communicator and receiver, both sides of communication are the subjects of communication behavior, and the focus is on analyzing various links in the communication channel, and the role and function of both parties in communication are analyzed, which emphasizes the interaction of social communication and reveals the interconnection and interweaving of social communication processes.
Social communication is a simple but complex and huge system, in modern society, mass communication performs an extremely important social function, and the earliest systematic classification of the social function of communication was Lasswell. In Lasswell's view, the natural and social environment is constantly changing, and only by immediately understanding, grasping, and adapting to the changes in the inner environment can human society ensure its own survival and development. At the same time, society is an organism based on the division of labor and cooperation, and only by realizing the coordination and unity of various institutions and organizations in society can we effectively adapt to changes in the environment, and communication is an important social system to achieve social coordination.
Moreover, the development of human society is based on inheritance and innovation, only the experience of the predecessors, to extract the essence, to pass on to the descendants, the future generations can be clear and bent on this basis to further improve, develop and create, therefore, an important function of communication is the inheritance of society.
Lasswell's point of view is called the three-function theory, which has an important position in the history of communication, in addition, Wright, Schramm and other masters have also developed their own views on this basis, mass communication plays a very important role in the development of society, but also very complex, any theory can not summarize it all, at the same time, mass communication will also have many negative effects while playing a positive effect, how to avoid these negative effects, and promote the sustainable and healthy development of society is particularly important.
Summary. Hello students, the difference between journalism and communication is that from the research scope of the two disciplines, journalism is only a special communication phenomenon, more precisely belongs to mass communication. >>>More
The difference between limb spring is that the research focus is different, the research methods are different, the research methods are different, the branches are different, and the employment direction is different. Journalism and communication are both literary majors, information is the most basic concept shared by the two, and information dissemination is the most basic behavior shared by the two. >>>More
Disseminated: disseminate, English [d'sem ne t], Mei [d'Sem ne Jueqing Mu t]. >>>More
Advertising is neither journalism nor communication. Advertising is an independent discipline that studies the history, theory, strategy, production and management of advertising campaigns. At first, the knowledge of advertising was only sporadically found in some chapters of journalism and economics, and it was very unsystematic. >>>More
Communication at Fudan University in Shanghai is very good.