Can Xiaohongshu stores resell? What if there are other stores under the company s name?

<> store can be resold, if there are other stores under the company's name, you don't need to transfer the company, you can change the main body of the store**.

It is indeed like this: the store can be resold, and if there are other stores under the company's name, you don't need to transfer the company, and you can change the main body of the store.

If you want to transfer, you can find "management of new media".

Settled in Xiaohongshu to chat with me privately.

Analysis of Xiaohongshu's target users According to the data provided by iResearch APP Index, we can see that the main users of Xiaohongshu are young girls born in the 90s who come from first- and second-tier developed cities and love beauty and pursue exquisite life.

Xiaohongshu's content positioning is aimed at such a user group, and Xiaohongshu's content positioning is to provide fashion, skincare, and lifestyle related guidelines for young girls who love beauty.

Content topics. Content topics should be relevant to targeting. At present, the content of Xiaohongshu covers 18 topics such as fashion wear, skin care and makeup, and celebrities. Content related to the lives of young girls is the content topic category of Xiaohongshu.

This can be seen from Xiaohongshu's slogan marking my life. At present, the content of Xiaohongshu covers 18 topics such as fashion wear, skin care and makeup, and celebrities. Such categorization of topics is not achieved overnight.

In the beginning, in order to attract women who like to shop, they just did the topics of beauty, skin care, and fashion wear. Later, Xiaohongshu added and adjusted topics based on the analysis of user and content data on the platform.

Under different topics, the dimensions of topic selection are also different, some are divided according to the user's growth path, some are divided according to the user's life scenario, and some are divided according to the category.

Chase hot spots. For example, when the World Cup started recently, Xiaohongshu has done a lot of special planning for related topics.

Content units. A content unit refers to the smallest useful content in a product that generates value to users, which can be **, **, or even content of a specific structure. The content units of Xiaohongshu are Notes and **.

A high-quality Internet product must have its own high-quality content unit, and Xiaohongshu is no exception. The content unit of Xiaohongshu first meets the following two characteristics:

Destructible. Xiaohongshu's notes and ** have a very clear structure, which is convenient for users to read on the one hand, and reduces the production cost of users on the other hand. When new users post notes, they don't need to think about what content to put and how to put it, because Xiaohongshu already provides good templates.

Hello dear, you can turn the Xiaohongshu personal store into a corporate store. The operation process of the grinding car body is as follows: 1

Log in to the Youye Xiaohongshu Merchant Center and enter the "Store" page; 2.Click on "Harmony Store Settings" and select "Enterprise Store"; 3.Follow the prompts to fill in the relevant information of the company's store, such as the company's name, registered address, business license, etc.; 4.

Submit an application for an enterprise store and wait for approval. It should be noted that enterprise stores need to provide relevant corporate licenses, such as business licenses, organization certificates, tax registration certificates, etc., to prove the legitimacy and authenticity of the store. In addition, corporate stores are also different from individual stores in terms of payment collection, etc., and need to be authenticated and set up accordingly.

Summary. 1. The two authentication subjects are different, the subject of personal number authentication is that real-name authentication can be carried out by personal ID card, and the professional number authentication is that of the company, and this certification costs money; 2. There are fewer functional privileges for personal accounts, and there is no logo after real-name, while professional accounts have more functional privileges after authentication, and they can be associated with offline stores, etc.; 3. The identity is different, the operating identity of the personal account is the individual, and the operating identity of the professional account is the enterprise.

1. The two authentication subjects are different, the main body of personal number authentication is that real-name authentication can be carried out with personal ID card, and the professional number authentication is the company, and this certification costs money; 2. There are fewer functional privileges of Shiqing's personal account, there is no logo after the real name, and there are more functional privileges after the professional account, and there is a blue V after certification, which can be associated with offline stores, etc.; 3. The identity is different, the operational identity of the individual account is the individual, and the operational identity of the professional account is the enterprise.

Can you tell us more about that?

1. The two authentication subjects are different, the main body of personal number authentication is that real-name authentication can be carried out with personal ID card, and the professional number authentication is the company, and this certification costs money; 2. There are fewer functional privileges of Shiqing's personal account, there is no logo after the real name, and there are more functional privileges after the professional account, and there is a blue V after certification, which can be associated with offline stores, etc.; 3. The identity is different, the operational identity of the individual account is the individual, and the operational identity of the professional account is the enterprise.