What companies are advertising on the highway?

Billboards are not allowed on the expressway, the relevant national highway regulations, the advertising right of the toll road should belong to the unit with road property rights, the billboard on the highway you are talking about, need to be agreed by the highway management unit, in accordance with national regulations, the highway along the roadside outward 30 meters for the road protection range, but in practice, the road traffic regulations of various provinces generally have other provisions on this distance, such as some provinces stipulate that the distance between national trunk roads is 50 meters, and the general high-speed is 30 meters. Many highways appear 30 meters away from the billboard, this in each province is not the same specific situation, from the regulations, these billboards belong to illegal advertising, but according to the national highway regulations, and not within the scope of the highway production, so there are many disputes, this kind of advertising space does not need to go to the highway for approval, because it occupies the farmer's land, so only need to negotiate with the farmer.

Hope it helps.

There will be, but not much, and it will appear at the exit of the highway. The most advertised ones should be on the side of the national highway.

The most is to add advertising at the rest stop in the middle, and you can't add advertising in the middle of the highway, and it is generally done by well-known companies.

I don't think it's advertised on the highway because it will distract the driver, and I haven't seen an advertisement on the highway.

Highway outdoor advertising is a scenery along the highway. The scenery along the highway is usually monotonous and repetitive, and the appearance of outdoor billboards along the highway makes the scenery along the highway colorful. In recent years, with the continuous construction and operation of expressways, more and more attention has been paid to the advertising operation of expressways.

Today, we're going to analyze the unique advantages of highway advertising for you in the following 6 ways.

1.Full-time release and long viewing time.

Highway Outdoor**, like any other outdoor**, is issued on a permanent, round-the-clock basis. This feature makes it easier to be seen by the audience semi-compulsorily, and there are few visual impairments on both sides of the highway on the highway, which can be seen in the first 2 public rental hail of advertising materials in terms of the usual high-speed traffic conditions. There are often traffic jams on the expressway, so the highway advertising ** in the time and distance of the addition, subtraction, amount, value, have an incalculable effect, because of this, many brand car manufacturers have increased the intensity of high-speed advertising.

2.Good allocation of time.

The trend towards social activities is also favouring high-speed out-of-home** advertising, with consumers staying at home less than before, and it is clear that the effectiveness of indoor media has diminished compared to before.

3.High contact rate and accurate arrival rate.

The highway has a wide field of vision, but the scene is relatively monotonous, so the large high column advertising area on both sides is large, the visual distance is long, the design is beautiful, the picture is bright, it is unique in the monotonous road landscape sail, and it is very easy to become the focus of vision.

4.High posture, high image.

Highway outdoor advertising is at the commanding heights of the visual environment in terms of overall effect, with a majestic image space.

5.Stability of the vector setup.

The expressway adopts closed management, which can generally maintain the stability of the carrier setting compared with the urban area.

6.Cost advantage.

Compared with other **, it has an irresistible appeal, and the average cost is equivalent to 1 10-1 30 of other ** such as TV and newspapers, and the cost advantage is obvious.

The size of the billboard on the highway is generally 6 m x 18 m and is 108 square meters.

If the graphics are simple, you can design with Illustrator and CorelDraw, because it is vector software, and the computer will run fast. After the design is completed, it will also be exported to the color of CMYK in TIFF format.

If the picture is complicated, it is better to use photoshop. Generally, when spraying, a square meter of 4MB size file on the line, 108x4 is only more than 500MB, and there is no problem with the current computer running. I use PS for all of my manuscript covers.

Hehe. Both software are the bulls of the design industry, and both are extensive. See what you like to use.

The highway intersection is the only place to enter and exit the city between cities and provinces, so the high-speed intersection advertising is equivalent to the role of portal advertising; Colleagues have cars on and off the highway, and a considerable number of car owners have certain economic strength, and advertising at highway intersections can affect this part of the population to a certain extent, which is also very targeted.

Although no one cares, over time, it will cause a subconscious mind, when you want to buy something similar to the advertisement, the advertisement will be the main thing in your mind, which is equivalent to a kind of hypnosis in disguise, and someone in the United States has done quite an experiment.

This is good and bad It also depends on your actual situation According to my guess, your business is developing better now, but the company is not very big What you are thinking about now is further development I suggest that a company wants to be bigger and want to be repeat customers If your company has a certain reputation in the same industry, the effect of this advertising is better, such as something ** is better, *** and so on.

This will cause the driver to drive inattentively and cause a traffic accident.

There are cars running on high speed everywhere, the purpose is to let people in other cities and other places also know that there is your brand, such as you are in Hangzhou, passing by Wuxi, seeing xx advertisements, and knowing that there are xx brand things or something,。。 That's it.

China's highways can be said to be criss-crossed and extend in all directions. On these traffic arteries, the number of trains that come and go every day, and the areas they reach, are a huge amount of data.

Advantages of high-speed intersection advertising: 1. Full-time release and long viewing time. 2. Good time allocation.

3. High contact rate and accurate arrival rate. 4. High posture and high image. 5. Exclusive and exclusive advertising.

6. The carrier is relatively stable. 7. Cost advantage. 8. The consumer group is higher.

Expand the brand's awareness, let those who don't know know, and deepen the impression of those who know.

Shandong high-speed cultural media ****, specializing in highway advertising.

He is a holding subsidiary of Shandong High-speed Group, which was established in March 2011 with a registered capital of 10,000 yuan. The business scope includes advertising business, foreign investment, network technology services, urban cultural promotion and mass cultural and sports activities organization, conference and exhibition services, etc. At present, it has the Jinan to Laiwu section of Beijing-Shanghai Expressway (G2), the Shandong section of Qingyin Expressway (G20), the Shandong section of Beijing-Taiwan Expressway (G3), the Jinan section of Jiguang Expressway (G35), the West Ring and North Ring of Jinan Ring Expressway (G2001), the Heze to Guanzhuang section of Rilan Expressway (G1511), Rongwei Expressway (S16), Weiqing Expressway Weihai to Rushan East Section (S24), Jiaozhou Bay Expressway, Sichuan Leyi Expressway, Lezi Expressway, Henan Xuyu Expressway, Xu Bo Expressway, Shandong high-speed Jiaozhou Bay Bridge and other expressways and outdoor development and operation rights along the bridge, with a total mileage of more than 2,000 kilometers and a release area of 100,000 square meters, covering many expressway trunk roads and service areas in Shandong, Henan and Sichuan provinces.

Sky City, listen to a friend.

Sky City Culture Media is a comprehensive high-speed media company integrating outdoor advertising design, planning, development and publishing. Based in Qingdao and Jinan, radiating the whole province as the goal, the province's 17 cities have carried out outdoor network expansion, with professional services and continuous innovation for the purpose, and have created brilliant achievements. With its professional advantages and many years of experience in outdoor operation, the company has been widely welcomed by customers because of its eye-catching location and novel form, and has become a model of the perfect combination of intercity construction and outdoor advertising.

To be honest, I will pay attention, if I drive on the highway, there is an advertisement or something, I will take a look at it more or less, if I am interested, I will take a few more looks, and if I am not interested, I will pass by.

Because driving on the highway is really boring. Everyone is moving forward on a path that can be basically equated with a straight line. And then the buildings on both sides are the same, or they are endless fields.

It is on such a road that there has been a constant situation, watching the railings on both sides keep retreating. The only thing that makes you feel like you're driving is the houses around you that are constantly backing and the cars you're overtaking, and that's when you realize you're driving ahead.

On the highway, you can't look at your phone, you can't do anything, you have to keep your eyes on the front. Even if the road is empty, you have to concentrate because the speed is usually around 100 yards, and if something happens, it is impossible to react. So, on the highway, you can only look at the road ahead and react correctly to the road conditions at any time.

Therefore, at this time, if there are some advertisements on the road or something, you can take a look at it, relieve loneliness, and pass the tiredness of your eyes, which is also a good choice. However, to be honest, the advertisements on the highway are generally very uncreative, or they are all very bad kinds, and it is rare to see the kind of advertisements that are eye-catching. But it can't be helped, there seems to be nothing to see on the highway except for the occasional big street sign banner and a huge advertisement.

If the ad is the kind with a lot of words, I usually ignore it. After all, the speed of the car is very fast, from the time I see the advertisement, to the time of driving by, it is only a few seconds, and generally if you do a good job, you may take a second look.

However, after all, on the highway, you can't focus too much on watching advertisements, and you still have to pay attention to the car conditions in front of you, so that you don't have time to deal with unexpected situations.

In fact, looking at billboards on the highway is the same as some people like to read newspapers or books when they go to the toilet. It is a habitual, inadvertent behavior. Some people just don't like it, they think it's boring.

Sometimes when I go out on a bus with my friends, I will write down every one I see, and then I want to discuss those new things with them, but the other party may not know what I am talking about, and will be curious about what I know from **. Because they only occasionally look at the scenery outside the window.

1. Look at which industry the advertisements on the outdoor advertising in the urban area are, except for these industries, which are suitable for high-speed outdoor.

2. Collect other professional high-speed outdoor advertising companies in various provinces online, contact them, and exchange customer information.

3. Record the customers of other banquet companies, understand the expiration time of their advertisements, and contact them when they are close to guessing the expiration date.

How to Design Highway Advertising When designing highway billboards, companies need to have a certain understanding of the content of billboards. The content of the billboard should be easy to understand and usually presented to the consumer in the form of a **. In this way, the content of the billboard can be accurately and popularly expressed.

And the content of Guangquehe's notice should not be too abstract, don't be me, otherwise it can only be a castle in the air. There are many imperfections in the design of the billboard image. It is necessary to constantly correct, improve, and further improve the image design of the billboard, which can bring better service and recognition.