Advertising planning can learn to have a company or?

Zhejiang Taizhou Tiger Advertising Planning **** has strong advertising design capabilities, excellent advertising service system, senior advertising design professionals, unique and innovative advertising creative production, creativity first, and strive to enhance the corporate brand advertising image services.

It also provides supporting services such as print advertising design, album design, packaging design, logo design, VI design, brand planning, etc., aiming to help customers increase sales and establish long-term brand value as the mission. We adhere to the principle of "creativity first, customer first", and strive to spread the superior company culture to our valued customers.

Taizhou Tiger Advertising Planning **** is a professional design company composed of experienced, creative, united and cooperative planners and designers. We want to integrate humanistic care and social responsibility into China's local market, and enhance our corporate image with an international perspective. In the process of helping customers win the market, so that advertising design has become a strong booster to quickly enhance the corporate image and enhance market competitiveness.

The company adheres to the concept of creativity first and integrity in the heart, in line with the concept of providing high-quality services to customers, gathers a professional team, and maintains uninterrupted progress. Tiger adheres to the principle of customer first.

Of course, there are companies that want it, but what company doesn't need to plan now?

Advertising planning is the overall strategy and tactical planning of advertising. Advertising planning is to consider and imagine in advance the whole process of proposing advertising decisions, implementing advertising decisions, and testing advertising decisions. The Advertising Planner is in a guiding position throughout the campaign, at all stages of the campaign, and at all levels of the campaign.

Advertising planning makes advertising research, goal determination, advertising object determination, advertising creativity and performance, advertising, advertising and advertising effect measurement and other professional work, advertising planning is not a specific advertising business, but the formation process of advertising decision-making.

Extended data planning is through careful market research and systematic analysis, using the knowledge (intelligence or information) and means that have been mastered, scientifically and reasonably and effectively layout the marketing, advertising strategy and activity process, and pre-deduce and judge the current and future needs of the market situation and consumer groups, as well as the results of unknown conditions. The concept of planning has five elements: the planner, the planning basis, the planning method, the planning object and the planning and evaluation of the planning effect.

Advertising planning is an inevitable product of the modern commodity economy and one of the symbols of scientific and standardized advertising activities. The United States was the first to implement the advertising planning system, and then many countries with developed commodity economies have established an advertising planning management system with planning as the main body and creativity as the center. In 1986, the advertising industry in Chinese mainland first developed the concept of advertising planning in advance.

This is a conceptual impact on advertising theory since the resumption of advertising in 1979, and it has forced people to re-understand the nature and role of advertising. Advertising efforts begin to embark on a new phase of providing a full range of services to clients.

Advertising planning needs to learn the knowledge of advertising, comprehensive knowledge, the application of PPT, marketing and psychology, etc., it is recommended to strengthen the writing skills, practice the writing ability of business language, and pay attention to business information.

Advertising planning needs to learn the most basic and important is to plan the writing of the text, including the application of PPT, advertising planning does not use word; The second is marketing, and I personally recommend Philip Kotler's "Marketing"; Finally, read more books on psychology, especially those related to consumer psychology.

Mainly these three aspects, the others are different depending on the industry you choose, and the things to focus on are also different. If it is an advertisement in the automotive industry, it is necessary to understand the sales channels of the car and the car sales market in the region; If it is alcohol and fast-moving consumer goods, you may need to know some things related to fashion and hypermarkets; If it is an advertisement in the financial industry, it is natural to understand the knowledge of finance. So, it still depends on which one you choose.

Job Position: Design Assistant, Graphic Designer, Senior Designer, Art Director, Design Director, etc. Graphic design mainly includes the design and production of art typesetting, print advertising, posters, light boxes, etc.

In response to the needs of advertising agency halls and professional design companies, we cultivate graphic designers with comprehensive quality and skills, so that students can master the professional design skills required by different positions in graphic design, and have the ability to independently complete various design projects.

After graduation, students can work in advertising companies, planning companies, design companies, publishing industry, corporate publicity planning departments and other graphic design fields in demand.