How do you learn advertising? What about advertising?

Advertising is an independent discipline that studies the history, theory, strategy, production and management of advertising campaigns. At first, the knowledge of advertising was only sporadically found in some chapters of journalism and economics, and it was very unsystematic. Up to now, advertising knowledge is still one of the components of these disciplines, such as journalism, marketing, business management, business psychology, etc.

Advertising includes: advertising history, advertising writing, advertising planning, advertising strategy, advertising tactics, selection, advertising psychology, advertising photography, advertising design, advertising management, advertising ethics and a series of principles and theories. These principles and theories reveal the basic laws of advertising campaigns.

There are different opinions about what kind of discipline advertising is. It is generally believed that advertising is a comprehensive and marginal science. It is through the joint efforts of the vast number of advertising research workers and advertising workers, in summing up a large number of successful and failed experience in advertising activities, using advanced research methods, with the help of modern scientific analysis technology, on the basis of systematically sorting, synthesizing and summarizing advertising knowledge, the experience is raised to the height of theory, so as to explore the law of advertising activities, form the principle of advertising, and reveal the essence of the law of advertising activities to promote commodity sales.

At the same time, advertising activities are carried out through artistic means, and the impact of advertising on consumer behavior is also carried out through art forms. In fact, advertising is both a comprehensive edge science and an art.

It is said that advertising is a combined marginal science because advertising involves many disciplines such as sociology, economics, psychology, journalism, communication, linguistics, statistics, aesthetics, acoustics, optics, electricity, etc., and advertising itself has its own complete theoretical system and many sub-disciplines. For example, Advertising Theory, Practical Advertising, Historical Advertising, Market Advertising, Advertising Psychology, Advertising Aesthetics, Advertising Literature, Advertising Photography, Advertising Design, and so on. This fully shows that advertising is a marginal and comprehensive science.

It is said that advertising is an art because advertising must use artistic principles in creativity, text, pictures, colors, fonts, rhetoric, etc., and emphasize artistry. Art is a general term for literature, painting, sculpture, architecture, dance, drama, film, opera, etc. It is a creative way to reflect real life and all areas of social life with images.

Art is also a kind of understanding, which is expressed through images. Art has its social role, such as the role of cognition, ideological education, and aesthetics. Advertising expresses the image of the product through artistic techniques, accurate, vivid, concise, distinct, and artistic appeal to express the advertising content, giving consumers the enjoyment of beauty, so as to arouse consumers' attention and interest in advertising.

The main object of advertising research is commercial advertising, that is, economic advertising or profit advertising.

Advertising is based on marketing, so you need to learn marketing first! Know the market! Know how to market.

Studying advertising, mainly remember the phrase "kung fu is outside the poem", mainly in the daily accumulation.

Advertising is a multidisciplinary applied marginal discipline, which shows that advertising is produced in the real economic and social practice, highlighting the practicality. The intersection of multiple disciplines shows that its knowledge system is huge and complex, although it is based on the two disciplines of communication and marketing, but it also integrates psychology, consumer science, sociology and other disciplines.

Therefore, in order to learn the advertising major (advertising planning and creativity), it is necessary to achieve the unity of theory and practice, as a student, first of all, to learn the knowledge of various disciplines in the books, solid professional knowledge and skills, will be the primary guarantee of career success.

In addition, although it is a major in advertising (planning and creativity), it is best to learn some knowledge of advertising design, such as the three major components, sketching basics, Chinese painting basics, etc., especially some computer drawing software photoshop, coreldraw, 3dmax, etc., not to be proficient, but also to know a little or two.

With the development of commodity economy, the transformation of the market economy from a "seller's market" to a "buyer's market", market competition is becoming increasingly fierce, and competing for consumers and increasing market share have become the key to the success or failure of enterprises. With the progress of science and technology, advertising means are becoming more and more scientific and modern, and the use of advertising to open up the market and win consumers has become an important means for enterprises to develop markets and expand commodity sales.

Due to the increasing scope of advertising activities, the increasingly colorful forms of advertising activities, the increasing advertising business, and the emergence of professional advertising organizations, the study of advertising theory and advertising strategy has become more and more important.

In order to strengthen the professional training of advertising talents and strengthen the study of advertising theory, institutions of higher learning have added advertising majors or offered advertising courses. The increasing development of advertising theory and the practical needs of advertising work have gradually made advertising a formal and independent discipline, separated from journalism and business economics.

Advertising is a science. Advertising reflects the objective laws of advertising activities. If it conforms to objective laws, it is scientific.

The so-called science is the sum total of all kinds of knowledge about nature, society and thinking accumulated in the course of the historical development of society. The purpose of science is to reveal the objective laws of various phenomena and to explain them correctly.

Its task is to discover and study the laws that are not visible on the surface through accidental and chaotic phenomena, and to use these objective laws to guide practice. There are still unknown gaps and imperfections in some aspects of science. Advertising is a new science, and naturally there are imperfections and unknown blank areas, but this must not deny that it is a science.

As an advertising person, I would like to say that such a professional, those who like it like it very much, and those who don't like it avoid it. The things we learn professionally are miscellaneous but not precise. There is a lot to learn, which means that the teacher does not have high requirements for the subject.

So it's easier to pass without failing the course! At the same time, it also means that compared to other majors, our courses are full! Advertising also has a separate name called group work, hahahaha, literally you can see, this is a very cooperative major.

In this major, you need to learn to communicate and work with people. I think that's great! You can get rid of my social fear!

Let every socially phobic patient become a social ****! Advertising is a profession that focuses on innovative thinking, you can have wild ideas, and you can create limitlessly. Freshman advertising is more theoretical, and in sophomore years, we can learn a lot of practical skills.

These skills are in high demand in many jobs. The scope of employment in advertising is quite wide. But as a liberal arts major.

The salary for the first three years of employment is not too high. However, after this period of time, you are a qualified advertising person. It will be much better then!

The main courses of the advertising major: Introduction to Journalism and Communication, Introduction to Advertising, Advertising Planning and Creativity, History of Advertising, Advertising Copywriting, Advertising Management and Management, Advertising Research, Advertising Photography and Photography, Applied Art and Advertising Design, Computer Design, etc.

The main practical teaching links: including junior internship, graduation internship, etc., generally arranged for 30 weeks.

Career direction of advertising major.

The major of advertising aims to cultivate senior professionals in advertising who have the theory and skills of advertising, broad cultural and scientific knowledge, and can be engaged in advertising management, advertising planning, creative and design production, marketing planning and market research and analysis in news media advertising departments, advertising companies, market research and information consulting industries, as well as enterprises and institutions.