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In view of the inability to prevent counterfeit products in the domestic washing cosmetics market, Procter & Gamble recently invested nearly $1 million to introduce high-tech anti-counterfeiting technology similar to banknote printing and passport production for the first time in its bagged shampoo products. According to reports, the main purpose of affixing high-tech anti-counterfeiting labels to products is to help wholesalers and distributors effectively identify genuine and fake Procter & Gamble products. The outer packaging box of the newly launched rejoicing, Pantene, Head & Shoulders and other bagged shampoos is affixed with the only anti-counterfeiting label made by using the most advanced anti-counterfeiting technology in the world, and there are 11 anti-counterfeiting technologies.
Wholesalers or distributors can check these security features one by one to ensure authenticity when purchasing FCL, and market management personnel can also use tools to identify them on the spot. Due to the high cost and high technological content of anti-counterfeiting technology, it is difficult for counterfeiters to counterfeit it completely. It is understood that at present, P&G's bagged shampoo designed for the Chinese market is favored by the majority of consumers, and its bagged shampoo products account for one-tenth of the entire shampoo market.
It is estimated that the sales ratio of genuine and fake products in the P&G bagged shampoo currently sold on the market is 1:2 7, that is, 3 out of every 4 packs of P&G shampoo are counterfeit, and the annual loss caused by P&G products is about 1.2 billion yuan. In fact, you can't use thinning to distinguish the good and bad of shampoo, because the person who designs the shampoo will also take advantage of the psychology of consumers, so I think it needs to be comprehensively distinguished, and the following is one of my suggestions.
How to identify shampoo To see the quality of a shampoo, the following six points are summarized, I hope it will be beneficial to everyone: 1) Look at the packaging first. Generally, the packaging of good shampoos is very exquisite, the workmanship is very fine, the material plastic used is very hard, and the color is very positive and soft, the interface is tight, there are no cracks, and the words on it are printed very clearly; 2) Smell the fragrance.
The better the shampoo, the lighter the taste and close to the natural taste, such as fruity flavor, light and non-rinsing, and long-lasting fragrance after use; 3) Look at the bubble. Generally, a good shampoo is very good for lathering, and you can make a lot of foam with a little water added, and the finer the foam, the better; 4) See if the shampoo's paste is delicate. The better the more delicate, there will never be any pimples, and the paste is coherent, viscous, sticky when flowing, and the flow is not fast; 5) Very easy to rinse off.
It rinses off easily and doesn't feel sticky; 6) How you feel after use. Hair should be light and natural and smooth, without combing. Of course, today's shampoos are more targeted, such as dry, neutral, and oily, suitable for coarse hair, fine hair, and suitable for different hair types. Satisfied.
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The most basic thing is to distinguish the date of manufacture and the expiration date, which is the expiration date.
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The authenticity of the item can generally be checked on the official website of the item brand.
Preparation tools: iphone11, ios14, win10 computer specific steps:
2. After entering the "Apple official website", click "Technical Support".
4. Click "Warranty Status Inquiry".
5. Enter the "serial number" of the Apple device and fill in the verification code 6, and you can see the relevant information of the Apple device. In this way, you can check whether the mobile phone is **.
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In general, it can be quickly identified from the following aspects:
1. Look at the logo on the packaging of the counterfeit product.
l) There is a product quality inspection certificate;
2) There is the product name, the name and address of the manufacturer indicated in Chinese;
3) According to the characteristics and use requirements of the product, if it is necessary to indicate the product specifications, grades, names and contents of the main ingredients contained, they should be indicated;
4) For products that are used within a limited time, the production date and the safe use period or expiration date should be indicated;
5) Products that are used improperly, easily cause damage to the product itself or may endanger personal and property safety, should have warning signs or Chinese warning instructions.
Second, distinguish from the barcode.
Identifying imported goods from the barcode, the prefix code refers to the country or region where the coding organization is located, such as 69 represents the production of China; 489 is Hong Kong SAR, China; 47 is Taiwan, China, Japan; 880 is South Korea; 885 is Thailand, etc.
3. Distinguish from the outer packaging.
Generally speaking, the appearance of the genuine goods is beautifully printed and the font is clear. The brand name of the original product is usually a bit reflective, and the high imitation is not. In addition, the difference can be found in the closure of the package.
There are obvious traces of machine pressure on the sealing of genuine products, while there are no high imitations, and when the external pressure is too large, the packaging may burst.
Fourth, pay attention to the anti-counterfeiting label of the product.
Check the anti-counterfeiting method indicated on the security label. See whether it is the early use of laser tags, laser labels and other printing technology, if it is the early use of the kind of inquiry, as long as according to the product manual or the packaging box on the anti-counterfeiting introduction carefully identified. If not, it is a more popular digital anti-counterfeiting method now.
Then we can further distinguish the authenticity.
Of course, there are many ways to distinguish the authenticity of goods, such as **and** is too far away, it is determined that it is counterfeit and shoddy goods, which will not be listed here, in short, go to some regular shopping places when shopping, and carefully check the product identification, outer packaging, bar code and anti-counterfeiting signs when shopping, even if there is a quality problem, there is a way to solve it.
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Call the ** or log in ** of that product to inquire about the real order. Generally, the product will have that barcode, and there will be a prompt on it.
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**What is the implementation of the standard number on the product, enter the number, check to see if there is any, and then look at the production license.
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Hello, glad to answer for you. There are many ways to check the authenticity of an item: First, scan and authenticate according to the *** or barcode provided by its packaging. Second, it can be carefully discerned according to ordinary experience.
Third, judge by quality and cost performance, such as his trademark, such as its color, shape, size, etc. I hope my answer is helpful to you, and I wish you all the best
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