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In the global sales of power tools, the vast majority of the lack of keys quietly produced and exported from China, China has become the world's major power tool business. While the power tool industry is developing, some problems are becoming increasingly apparent. In particular, the reform of the scientific research and development system is progressing slowly, the gap with foreign countries is obvious, the foreign exchange earnings of export products are low, the performance level is low, the selling price is also low, the scale of enterprises is small, the concentration is low, and the price of raw materials is rising, which seriously restricts the further development of the industry and the improvement of quality.
Power tool enterprises must seize the new development situation, increase scientific and technological innovation, actively carry out product certification, accelerate the technological transformation of enterprises, improve supporting measures, actively create conditions, absorb foreign capital, and promote the restructuring of enterprise assets, only in this way can we be invincible in the new situation.
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The demand for hardware tool products is very strong, especially the emergence of gift tool sets, which has pointed out a new path for the hardware tool industry. Garden tools have also entered the homes of ordinary people in a grand manner. Its style and color have also changed from the previous monotonous type, adding a chic shape and yellow, green, blue and other filial piety keys colorful colors, especially in the types of tools, compared with the previous is also a lot richer.
Luo Baihui, Secretary-General of the International Model Association, said that driven by the emerging trends in the hardware market, practical household tools, garden tools, automotive supplies, machine tools and other hardware tools are selling at a good price, and the procurement is stable and rising, and the sales situation is optimistic. Serialized core technologies and products with independent intellectual property rights.
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Modern hardware refers to various metal devices manufactured by physical processing such as forging, calendering, cutting and jujube cutting of iron, steel, aluminum and other metals. According to the use of the product, it can be divided into tool hardware, macro rolling building hardware, daily hardware, lock abrasives, kitchen and bathroom hardware, home hardware and hardware parts. With the continuous application of modern scientific and technological achievements in the industry, the competition in the hardware industry is becoming more and more fierce.
No matter which field of the hardware industry you want to gain a firm foothold, you must fully understand the development dynamics of the market.
Hardware tools include all kinds of manual, electric, pneumatic, cutting tools, auto maintenance tools, agricultural tools, lifting tools, measuring tools, tool machinery, cutting tools, fixtures, cutters, molds, cutting tools, grinding wheels, drills, polishing machines, tool accessories, measuring and cutting tools, abrasives, etc. Most of the domestic hand tool companies are mainly low-end products or OEM, high-end products and brand products are still controlled by European and American countries. Also because the profit margins of hand tools are compressed, the space for price reduction is decreasing, and it is difficult for enterprises to establish core competitiveness by relying on competition alone, and they should explore new development paths.
Only when the enterprise guarantees the stability of product quality, but also ensures the integrity of the enterprise, can it get the trust of customers. Although in the selection of tools, users will consider the most important factor, but according to the survey, quality is the most important factor for users to consider. If you have a place, expand the influence of your own brand, and improve product quality is also the key.
In the case of good products and high quality, it is particularly important to carry out proper brand promotion, in addition to after-sales guarantee. Many after-sales services of domestic enterprises are not in place, or basically there is no after-sales service, which has become a major weakness for us. In the face of increasingly fierce market competition, if domestic enterprises do not pay attention to this, it will affect their long-term development, and doing a good job in selling good service is also the top priority.
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As the world's largest steel producer and the world's most populous country, China has the advantage of low cost of raw materials and labor for the manufacture of hardware products, in recent years, China's hardware exports have maintained a steady growth trend, China has become one of the world's major exporters of hardware products, and it is expected that the annual export volume will still maintain a growth of 10-15% in the future.
China's hardware industry development prospects and investment strategic planning analysis report shows that in 2010, China's hardware industry throughout the year rapid recovery growth. Generally speaking, the hardware products industry is running well, the growth momentum of domestic and foreign sales is obvious, the import and export are growing rapidly, the economic indicators are rapidly improving, and the industry as a whole has basically recovered to the level before the financial crisis.
According to statistics, in 2010, there were 8,811 enterprises above designated size in China's hardware products industry, with a total industrial output value of 100 million yuan, a year-on-year increase. It is mainly concentrated in the five provinces of Guangdong, Zhejiang, Shandong, Jiangsu, and Hebei, with a total industrial output value of 100 million yuan, accounting for the total output value of the whole industry.
The hardware products industry has played a positive role in improving people's living standards, improving the quality of life, continuously meeting the people's growing needs for material and cultural life and expanding domestic and foreign market demand and absorbing labor employment, and accelerating the pace of industrialization and urbanization. In the process of realizing the grand goal of building a moderately prosperous society in an all-round way, it shoulders an important historical mission. During the "Twelfth Five-Year Plan" period, China will transform the development mode of the hardware industry, and continue to maintain orderly, healthy and rapid growth of the industry under the premise of saving resources, reducing consumption, protecting the environment, and improving the quality and efficiency of economic growth, and strive to transform China from a hardware manufacturing country to a hardware manufacturing power.
It is expected that during the "Twelfth Five-Year Plan" period, the total output value of the industry and the added value of the industry will increase by about 10-12% per year, and the output value of the industry will double in 2015 compared with 2010.
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Hardware products play a very important role in people's daily life, and are often used in household appliances and home decoration. The use of hardware can be traced back to the Spring and Autumn Period of the Warring States Period.
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After more than 30 years of development, China's hardware industry has become more mature, and also occupies an important position in the world market, at present, China's output of many hardware products ranks first in the world, such as lighters, zippers, wrenches, pliers, etc., all have a good sales record in foreign countries. At the same time, after years of development, the characteristics of China's hardware industry exhibition have gradually become prominent.
China is one of the world's largest hardware producers, and has become the world's largest hardware processing and exporter, with a broad market and consumption potential. With the development of social economy, the hardware industry in the new situation, the exhibition also has obvious characteristics.
China's hardware industry exhibition is mainly divided into three types. First, the history is long, the typical representative is Zhangjiagang City, Daxin Town, is an industrial satellite town in southern Jiangsu where township enterprises started earlier, starting with hardware and making a fortune by hardware, with a production history of more than 70 years. The second is the industrial agglomeration type, the typical representative is Yongkang City, Zhejiang, a large-scale hardware industry agglomeration area with an annual sales revenue of more than 100 billion yuan, which has become a local pillar industry.
The third is the market development type, the typical representative is Xiaolan Town, Zhongshan City, Guangdong, after years of development, the formation of a loose stove with locks, gas appliances as the leader, upstream and downstream products and all kinds of accessories complete industrial group. These three types of industrial clusters have their own merits, forming their own advantages and characteristics, not only for the local has made a great contribution, but also to support the development and growth of China's hardware industry, an important pillar force to go abroad.
The advantages of industrial clusters are very obvious, it can effectively solve the problem of high management costs and high costs, and avoid the problem of high transaction costs and logistics costs caused by long-distance transactions. Industrial clusters are conducive to the deep division of labor between enterprises, and the deep division of land engineering is conducive to specialization and refinement, to improve efficiency, and to technological innovation. At the same time, it is conducive to attracting investment, saving transaction costs, and more likely to stimulate the sense of competition.
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