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Anonymous users2024-02-10PR principles are important.
The principle of public relations is the basic idea and concept of public relations, which is the essence and soul of public relations. It is the norm of public relations practice and has a guiding role in the operation of public relations. Learning these principles can help us to deeply understand the essence and connotation of public relations in a real sense, and consciously use them to guide public relations practice.
Otherwise, there will be a vague understanding or even vulgarized understanding of public relations, and it will lead to deviations in the practical operation of public relations.
The connotation of public relations principles.
Based on objective facts, the principle of good faith.
1) This is one of the fundamental differences between public relations and vulgar relationology. It is a lesson learned from the practice of public relations.
2) The meaning and specific requirements of the principle.
1. There are facts (investigation) first, and then there is public relations.
On the basis of investigation and research, public relations work should be carried out; It is necessary to determine the guidelines and measures for public relations work on the basis of objective facts.
2. Tell the truth.
3. Do practical things.
The public is the foundation for the survival and development of the organization, and it is the "food and clothing".If the public is lost, the rationality of survival and development will be lost. On the contrary, there is a good social environment. "Those who win the hearts of the people win the world".|Water can carry a boat, or it can capsize a boat".
1. Establish public awareness.
2. Do everything possible to provide high-quality services to the public.
3. Pay attention to the research of the public. Understand the wishes, interests, hobbies, gender, age, cultural background, beliefs, etc. of the public, and grasp the dynamics of the public. Take the time as the basis for decision-making, the starting point of public relations work.
At the same time, it is also helpful for enterprises to help develop and win the market.
Mutual benefit 1, "win-win principle", coexistence and common prosperity, hand in hand.
2. Commitment: We must all invest in each other materially and spiritually.
4. Restrictiveness: restraint of self-interest (concession).
Fulfill social responsibilities and pay attention to the overall effect.
The social responsibilities and obligations of the organization.
Actively participate in social services, send warmth and love to the society, and contribute to the civilization and prosperity of the society.
Long-term policy: public relations for all employees.
All employees should establish a sense of public relations, and make efforts, dedication, and modest efforts for the organization's public relations work.
1. The top leadership of the organization must have public relations awareness and behavior. "The power of public relations comes from above".Support, collaboration, and leadership are needed.
2. All employees work together and unite as one.
3. The overall coordination of public relations work, the coordination of people, finance and materials; Departmental coordination.
Guided by scientific theories.
Public relations is not a child's play, it is a technical work with a high degree of specialization, and it is a science, and it is necessary to establish a scientific awareness and master scientific working methods.
1. Guided by the theories of public relations.
2. Guided by the theories related to public relations.
3. It is necessary to master certain professional knowledge theories.
Aesthetic principle 1, innovation, pay attention to skills. Not blindly imitate the attack, the machinery is similar.
2. Pay attention to artistry, give people the enjoyment of beauty, the cultivation of beauty, and the enlightenment of beauty.
3. Spread civilization, open the heart, improve the realm, and create a healthy and progressive social environment.
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Anonymous users2024-02-091. Balance and win-win awareness.
2. Public-oriented awareness.
3. Sense of credibility.
4. Spread communication awareness.
5. Corporate image awareness.
6. Employee satisfaction awareness.
7. Awareness of social responsibility.
8. Public relations awareness of all employees.
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Anonymous users2024-02-08a.Sense of innovation.
b.Long-term awareness.
c.Image awareness.
d.Reciprocity awareness.
Check the answer analysis [Correct Answer] c
Answer Analysis] Flushing This question examines the basic qualities of public relations personnel. Image awareness greeting code is the core of public relations awareness. See textbook p70.
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