0 foundation: How to sell goods on Douyin e commerce on the Douyin platform?

FB3420 Douyin Kuaishou Live Streaming New Lesson.

*01 Course Introduction. mp4

*11. Live broadcast operation. mp4

*12. Unmanned live broadcast. mp4

*13. Enterprise certification process and function. mp4

*14. Batch operations and precautions. mp4

*15. How to make money quickly with enterprise operation. mp4 *16, daily maintenance and how to increase fan stickiness. mp4 *17, short ** creator daily. mp4

*18. Cultivating the economic awareness of fans and making money continuously. mp4 *1, Douyin Kuaishou watermelon to make money. mp4

*9. Douyin Kuaishou e-commerce and store opening process. mp4

2020 latest courses, recommended.

First of all, you have to get the qualification to sell goods, at present, Douyin has sent 10 ** after you can open the Douyin product window, after opening, you can choose to bring goods in it, you can also cooperate with some promotion platforms, they will help you find merchants.

The most important thing in monetization is to know what kind of products you want to choose, and what products are consistent with your positioning, because the more vertical monetization you have, the more powerful it is.

It is not difficult to bring goods in the short **, the traditional e-commerce is facing the traffic ceiling, and the cost of customer acquisition is increasing under the zero-sum competition, and the rise of the short ** has brought a new traffic depression, which has become a new blue ocean for merchants to bring goods to cash. If you want to bring goods, here are a few operational skills, you can see the new ** Douyin of Chuanzhi Podcast to learn, first of all, you have to be accurate positioning, and then create a persona, secondly, the product you choose should be of good quality and low price, and finally you have to choose the right tool, at present, the small program is very good, 2020 is the first year of 5G commercialization, it is foreseeable that the short ** ecology will further prosper, and Douyin e-commerce will also usher in its own spring. We must learn as soon as possible, and e-commerce will bring goods to go!

The proportion of fees charged by the Douyin selling platform is generally not more than 10%, of course, it is still decided according to the category, and the orders of the self-** business are subject to the product settings.

Douyin store monetization method:

1. Make money by receiving advertisements.

The most direct way to monetize Douyin big V is to receive advertisements, which is a method officially recommended by Douyin, and the author generally customizes advertisements according to the merchant brand.

Advantages: Strong monetization ability.

Disadvantages: It needs to accumulate a large number of followers, and the monetization cycle is long.

is only suitable for hundreds of thousands, millions of big Vs, not every ordinary person has the ability to go from 0 to hundreds of thousands of millions of fans.

2. Live broadcast monetization.

Live streaming monetization mainly includes fan tipping and live e-commerce.

Starting a live broadcast is also a relatively simple way to monetize, fans can get Yinlang by rewarding gifts, and Yinlang can withdraw in RMB (the ratio is 7:1).

In addition to fan tips, you can also recommend products in the live broadcast to get commission income.

Pros: It's easy to monetize, and you can get two kinds of income.

Disadvantages: You need to be a real person, and you need to be able to interact with fans in front of the camera.

It is suitable for streamers who are willing to appear on camera and communicate with fans.

Advantages: large traffic, accurate fans.

Disadvantages: You need to have your own monetization ability or channels.

It is suitable for people who already have the ability to monetize, and can obtain accurate traffic through this platform.

Douyin selling platform charges:According to different order scenarios, the charging standards are different.

Centralized traffic orders: service fees are charged according to specific category standards, such as 10% service fee for clothing and underwear, and 5% service fee for food and beverages.

Decentralized traffic orders: 1% technical service fee.

Selected alliance orders: 1% flat rate for technical service fees.

Advertising traffic order refers to Party B's advertising of products through the advertising channel approved by Party A, and the order reached through advertising is an advertising traffic order.

Orders not placed through the above advertising channels are ordinary orders. Ordinary orders are divided into "Centralized Traffic Orders", "Decentralized Traffic Orders", and "Selected Alliance Orders". It is defined as follows:

Centralized traffic orders: orders generated based on centralized traffic portals such as platform channels, platform-initiated activity pages, and platform-initiated product aggregation pages.

Selected Alliance Orders: Merchants distribute product information to influencers through the product sharing function of the featured alliance system, and the orders generated through the content created by the influencers (**, long**, short**, micro headlines, etc.).

Summary. Hello! There are several steps to selling on Douyin:

1.Sign up for Douyin and complete your profile, including a nickname, profile picture, profile, etc. 2.

4.Use the Douyin Live feature to showcase your products, interact with your audience, and increase trust and purchase intent. 5.

Open an e-commerce platform on Douyin to facilitate users to place orders and purchases directly. 6.Through Douyin advertising, increase brand awareness and product **.

7.Collaborate with other sellers to help sell. It should be noted that in order to sell on Douyin, you need to have good product quality and service, as well as in-depth understanding of your target users and precision marketing.

At the same time, it is also necessary to strictly abide by the relevant regulations of Douyin, avoid violations, and maintain healthy and long-term stable development.

Hello! There are several steps to selling on Douyin:1

Use the Douyin Live feature to showcase your products, interact with your audience, and increase trust and purchase intent. 5.The e-commerce platform is opened on Douyin, which is convenient for users to place orders and buy directly.

6.Through Douyin advertising, increase brand awareness and product **. 7.

Collaborate with other sellers to help sell. It should be noted that in order to sell on Douyin, you need to have good product quality and service, as well as in-depth understanding of your target users and precision marketing. At the same time, it is also necessary to strictly abide by the relevant regulations of Douyin, take the group to avoid violations, and maintain a healthy and long-term stable development.

Selling cosmetics on mobile phones is the fastest.

The fastest way to buy cosmetics on your phone is through e-commerce platforms, and here are some e-commerce platforms where you can buy cosmetics:1 **：

Bi Hua Li ** is one of the largest e-commerce platforms in China, where you can buy a variety of cosmetics, support express delivery and in-store pick-up and other delivery methods. 2.Tmall:

Tmall is Alibaba's e-commerce platform and one of the largest e-commerce platforms in China, providing a variety of cosmetics purchase services, supporting express delivery and in-store pick-up and other delivery methods. 3.JD.com:

JD.com is one of the largest comprehensive e-commerce platforms in the country, providing a variety of cosmetics purchase services, supporting express delivery and in-store pick-up and other delivery methods. 4.Suning Tesco:

Suning Tesco is one of the well-known e-commerce platforms in China, providing a variety of cosmetics purchase services, supporting express delivery and in-store pick-up and other delivery methods.

The steps to open the Douyin selling platform are as follows:

1. First of all, we enter the Douyin store**, enter the mobile phone number in the upper right corner of the Douyin store, fill in the SMS verification code, click "Settle Now", or use Douyin or Toutiao to settle in.

2. After the login is completed, you need to select our store entity type first.

3. After the selection is completed, upload the business license and fill in the business license information. Then upload your ID card below and fill in the information of the camper. After completing the form, go to "Next".

4. Then fill in the store information, including the selection type, business category and other information. After completing all the fills, click "Submit for Review" at the bottom, and after the qualification review is passed, enter the account verification interface to confirm the personal ground state mask information.

Overview of Douyin store

Douyin Store is an e-commerce platform provided for brands and merchants, and it is an e-commerce monetization tool within Douyin. The products of the small store are directly completed on Douyin, and there is no need to jump to a third party, which can reduce the user churn rate.

To understand it simply, like we see the links hung by the anchor in Douyin, they are all in the small store, and the things that customers want to buy must go through the small store.

There are three sales channels for small stores, one is to let the influencers bring the goods through the selected alliance, or you can bring the goods yourself through your own Douyin account, or you can let the goods enjoy natural traffic in Douyin**. The products of the small store are directly completed on Douyin, and there is no need to jump to a third party, which can reduce the user churn rate.

The proportion of commission that Douyin store owners need to pay is not small, and the promoter will get 50% of the actual promotion commission, and the promoter will get 95% of the actual transaction amount of the order for the products of Sun Chigao's magic chopsticks star selection and Douyin's self-built store. The opening standard of Douyin store is not high, and you need to pay a deposit of 1,000 yuan, but you should remember one thing, it's okay to pay the deposit, it's very troublesome to quit, and the procedures are particularly cumbersome, so don't hand it over to play, and don't pay the deposit easily before you decide to do Kuaishou e-commerce. After paying the deposit of the Douyin store, he opened his own Douyin store, and at this time, you can upload products and start selling, which seems to feel that the cost is relatively low.

In the era of national live broadcasting, we found that many merchants began to rush to plan their own live broadcast room without even figuring out the underlying logic of Douyin e-commerce. Today, Bobao Media will take you to understand the differences between Douyin e-commerce and traditional e-commerce, and help you better play live broadcasting.

First of all, we need to establish a platform mindset and recognize the essence of Douyin. Douyin is a content interactive community, and Douyin e-commerce is also built on this basic disk, and the underlying appeal of the platform is to let users stay and immerse, and at the same time let the traffic be realized. Therefore, in the era of Douyin e-commerce, goods are content, and good goods are equal to good content, and you can get more traffic.

There is a difference between the traffic of Douyin live broadcast and traditional e-commerce**. The main traffic of Douyin live broadcast is**recommendation and live broadcast recommendation, and its streaming logic is to match the user's interest tag and the content tag of this short** live broadcast room to push.

Energizing demand vs. satisfying demand

Most people on Douyin are not going to buy things, but out of entertainment, so what to do in Douyin live broadcast is to stimulate the needs of users.

The search e-commerce is to search after there is a purchase demand, and there will be an expectation before going to buy something, and what is expected to be bought, so Douyin e-commerce is to stimulate demand, and traditional e-commerce is to meet demand.

Impulse spending vs shopping around

In Douyin e-commerce, the live broadcast room is an impulse consumption, because users themselves have no shopping plan, and they need to create a strong planting process for them, from no purchase plan to entering the live broadcast room, to dispelling purchase concerns, and finally completing the order.

In Douyin live broadcast, the opponent is never a peer, but a user, because in the entire purchase process, you are the only one in the live broadcast room who is playing with the user. When shopping in traditional e-commerce, everyone will shop around, and competition not only exists on the same platform, but also users will compare across platforms.

Shopping and shopping vs buying and leaving

There are also differences between the two in terms of shopping mentality. If you live broadcast on Douyin, a strong anchor can allow users to immerse themselves in purchases, shopping and shopping, if you don't like this one, just look at the next one, and talk about the user placing an order.

But traditional e-commerce is different, after reading this detail page, users find that the product is not suitable for themselves and leave, or leave after buying, and will not stay for a long time.

Seeing this, you may have found that Douyin e-commerce is completely different from a new thing from traditional e-commerce, and it is obviously a failure to do it with the old e-commerce thinking. At this time, you need a professional service provider to help you.