What does an advertising agency do, and what does an advertising media company do?

Advertising Agency Internal: The operating structure is generally as follows:

1. Business Department. That is, the sales department, and some are called the customer department. Internally, according to the company's business division, there are two major tasks:

1) Pull business, i.e., advertising orders;

2) Customer maintenance, i.e. follow-up service.

2. Design Department. Internally, there is the execution department of business orders, with graphic design, 3D animation design. Some film and television companies also have a production department, which is engaged in post-editing production, and is also incorporated into the design department, and some are independent departments. Externally, it is to provide design products according to customer needs.

3. Planning Department. Internally, it is the pre-service department or post-service department of the business department, mainly engaged in the writing of advertising copywriting, advertising creativity, etc., and some companies have a special market research department, which can be formed separately or merged into the planning department. Externally, it is an important external brain for customers.

4. Administration Department. Mainly handle day-to-day office matters. Internally, attendance management, personnel management, etc., externally, such as taxation, public relations, etc.

There's nothing you need to do, get your hands ready, keep cutting out, typography, printing, all you have to do in school now is to be proficient in the design software you've learned! Hehe··· Must be skilled, creativity or something is not very useful for small advertising agencies!

How to write the business scope of an advertising company? How to write the business scope of an advertising company, which includes? How to write the most comprehensive business scope of an advertising company?

Advertising media companies are mainly engaged in the best business for living, generally such companies often include design, in addition to them also do some first-class advertising plans and corporate planning for customers。Familiar with the company's media characteristics, advantages, main industry customers, the location and characteristics of customers, what role the company's media can play in customer advertising operations, etc. Find customers, and obtain information through information carriers such as the Internet, newspapers, interpersonal relationships, magazines, and thin yellow pages.

A description of the services provided by the media company to the clientMedia services, usually media companies have television, newspapers, magazines, networks and other media, for customers with publicity and promotion needs, these media services are the basic business of media companies. For creative services, media advertising companies generally have design department, planning department, media department and other departments, which can provide customers with professional marketing planning, public relations activity planning, publicity and promotion planning, brand image design, media combination and other services. Services, some media companies may take over the marketing work of some brands and directly participate in the marketing operations of the brand.

Advertising companies are usually divided into two categories: "comprehensive advertising companies" and "first-class advertising companies" according to their business operations.

The former's usual positions are:

1.Account Department (Account Director, Account Manager, Account Executive) 2Media Department (Media Planning, Media Buying).

3.Creative Department (Creative Director, Executive Creative Director, Art Director, Design, Copywriting Creativity, etc.) 4I won't talk about the finance department and the human resources department, and most other industries don't produce much.

5.Other positions: Some companies may have a separate MICE department dedicated to meetings.