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1. Accurate positioning, vertical segmentation in the **** field: Douyin is positioned as a **short** community product specially made for Chinese young people, and the age group of the user group tends to be in a close range, which improves the possibility of resonance between the production content and the audience, so that users can have a certain stickiness to its product content. Douyin's popularity is absolutely inseparable from its precise user positioning and the setting and allocation of functions with high concentration.
2. Operation-driven, content aggregation community: Douyin's content model is basically UGC, encouraging users to create high-quality content, mining, sharing content, and accurately distributing content, relying on strong operational capabilities.
3. Celebrity and KOL effect: Douyin imports KOLs and celebrity resources to undertake Toutiao in batches, and celebrities and KOLs create high-quality content and create entertainment IP with product-related content, so as to make users more sticky and enhance the vitality of the product.
4. The Douyin platform is full of young users, and the soundtrack is mainly electronic music and dance music, which are divided into two factions: dance and creativity, and the common feature is that they are all rhythmic. There are also a small number of users who show their coffee latte art skills with lyrical **, which has become a clear stream in the Douyin circle.
Based on the four points introduced to you above, I believe you should understand why Douyin became popular all of a sudden, as for whether you like it or not, you still have the final say.
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This is also the case.
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A Douyin work,If you want to be popular,It has many factors,In general, it needs to be promoted by the official,There are few single works,Chiropractic relies on your own personal strength,Or believe in others,If there is no official kind of push,It's still more difficult to become popular。
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No matter what happens, there is a warm-up period and a hot period, and it takes a period of time in between, so this is normal.
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There are pushers and trolls. In this way, both Douyin and the anchor benefit.
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As follows:
Kuaishou is a 2011 software that started as a mobile app for making and sharing GIFs. By 2012, Kuaishou changed from a software to a short-term platform to record users' daily lives.
Why are most of Kuaishou's users "primary school students" and middle-aged people? The "elementary school students" here do not refer to students of real reading age, but some ignorant and vulgar people.
Because Kuaishou is a premature product, most of the mobile phone users at that time were 30+ age groups, and those who can ** software must also be this kind of people. Kuaishou's ** can be uploaded to the platform and pushed casually, so it is also in line with the middle-aged people's inability to operate.
Douyin is a short ** software that only appeared in 2016, and at the beginning, Douyin was mainly based on shooting **technical streams**. Younger people like to challenge and innovate, and young people's friends are also young people, and they will be brought into Douyin.
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When Douyin first came out, Kuaishou didn't take Douyin seriously, thinking that it would not be possible to surpass him, because Kuaishou was really popular at that time. Unexpectedly, Douyin's various advertising and functional innovations, slowly more and more Douyin users are coming, and Kuaishou is still the same, and some of Kuaishou's current functions are plagiarized from Douyin.
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Hello, I personally speculate that Douyin has reached its peak in such a short ** + live broadcast as well, at most one or two more popular next to celery, because the short ** has been around for many years since it emerged, and this kind of pan-entertainment disadvantage dp has overdrawn a lot of time for ordinary users, and now brushing ** without a brain mechanical brush, numb, there is no excitement brought by the first two or three years of various big data analysis to push various preferences**, and several relatives and friends around me who used to be idle and have nothing to do are gone, I don't think it's interesting. Live broadcast with suspicious rubber goods is not a new thing, let alone innovation, it is an upgraded version of TV shopping guide, now there are many live broadcast goods, shoddy and low-cost eyeballs, with the improvement of people's lives, consumer awareness, online shopping will eventually return to rationality,
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My Douyin suddenly decreased the number of referrals and the number of **, this situation is generally restricted, and the common restricted flow is generally that the content is only visible to yourself and your fans, resulting in a sharp decline in the number of **, perhaps more severely, you can't publish content directly.
Generally, the moment when the channel is pulled into the "little black house" is about a week, and if you don't receive the system audio of Douyin in the later stage, the Douyin channel will open up the traffic again. Therefore, during this week, you don't have to do anything, you just need to keep it quietly, and after this week is safely passed, it will return to a normal state. If you receive Douyin's system audio again a week later, then if you still want to make your ** normal, you may need blue V certification.
Being restricted by Douyin is mostly due to the following characteristics. The ** released has always been in a state of review, the amount of new releases is lower than the average amount of the previous **, and it cannot be released without being introduced, if you meet any of the above, then you may be pulled into the "little black house".
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