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AdvertorialsCompared with hard advertising, it is a "text advertisement" written by the marketing planner of the enterprise or the copywriter of the advertising company. Compared with hard advertising, the reason why advertorials are called advertorials lies in the subtlety of a "soft" word, which is like a needle hidden in the cotton, which is collected but not revealed, and defeats the enemy invisibly. By the time you find out that this is an advertorial, you have coldly fallen into the trap of well-designed "advertorials".
The pursuit of advertorials is a kind of spring breeze and rain, moisturizing things silently communication effect. If hard advertising is Shaolin Kung Fu; Then, the advertorial is a Wudang boxing method that hides needles in the cotton and overcomes rigidity with softness, both soft and hard, and both internal and external. Advertorial marketing is the most powerful marketing tool.
What we call "advertorial" refers to the text (**) mode that enables consumers to enter the "thinking circle" set by the enterprise through specific conceptual appeals and reasoning in a way that puts facts and reason, and quickly realizes product sales with strong targeted psychological attacks.
There are two definitions of advertorials: one is narrow and the other is broad.
Soft and hard are relative, and not straightforward advertising expressions can become soft and wide.
Advertorial: The soft text in the form of text is advertorial.
1. Narrow definition: refers to the pure text advertisements published by enterprises on newspapers or magazines and other publicity carriers. This definition is an early one, also known as paid text advertising.
2. Broad definition: refers to some promotional and explanatory articles that can enhance the brand image and popularity of the enterprise or promote the sales of the enterprise by planning to be published in newspapers, magazines or networks and other publicity carriers, including specific news reports, in-depth articles, paid short article advertisements, case studies, etc.
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Don't say anything else, I personally think about the soft text of this aspect of things, such as the promotion of the soft article and writing, the service and price of Jin Sui Tui are better, of course, this is my personal opinion, many of them have been compared, they are all said to be better, don't say too much, lest you say that I promote, you go to measure it yourself.
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How to write it on Moments.
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Taught so many texts how to use them as quickly as possible.
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1, keep the green and the spring and keep the beauty, you can still be young again 2A DAO can keep youth.
The effect of the stock solution in it can be seen.
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Thank you for the invitation, Ji Cunxi's customer service will answer for you.
Ji Cunxi is a brand of internal cosmetics developed by Zhejiang Ji Cunxi Cosmetics. Ji Cunxi includes basic care, body care, cleansing and makeup remover, **, makeup and other products.
The existing snail essence silk cleanser, snail essence rejuvenating cream, snail essence softening, snail essence rejuvenating sleep**, snail essence rejuvenating milk, snail essence moisturizing snow skin ** patch, snail essence vitality essence cream, snail essence soothing essence water, rejuvenating peptide vibrating eye essence, snail essence repair essence, naturally extracted cucumber gel, Qiancai rich warm change lipstick, luxury Yaguang lipstick, light and colorful cushion BB cream, concentrated essence hair mask, shampoo concentrate essence, bath concentrate essence, etc.
5,313 Ningbo citizens crowdfunded 500,000 yuan in 3 days Safflower Yinzhou Ji Cunxi Hope School was put into use in Hunan On October 26, 2018, the safflower Yinzhou Ji Cunxi Hope School [4], which was led by "teaching grandma" Zhou Xiufang and crowdfunded by 5,313 Ningbo citizens, was put into use in Honghua Village, Beidouxi Town, Lipu County, Hunan Province.
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The writing of advertorials for drainage and promotion is actually very simple, just saying that you have to position yourself well. Whether it is promotion or writing, it is indispensable to its own positioning, only with positioning, you can have a direction to write a good advertorial, and finally achieve the ultimate goal of drainage. This is all closely related, and the following Jin Sui Tui will teach you how to write a drainage promotion advertorial.
1. What is the positioning of advertorial writing?
In the early stage of writing an advertorial, we must learn to position, although positioning is a simple two words, but it is very difficult to do it well, so what do you need to position to write an article? Before you write by yourself, you need to think about yourself and guess which chapter of this article is aimed at. What is the approximate age group, and should I send it to ** after writing?
These are all things that need to be thought out in advance.
Only when the positioning is good, there will be a direction for writing advertorials at this time, just like saying that the customers who usually write advertorials here are basically brands or enterprises, so when we write articles, we will basically prefer to guide enterprises to do brand promotion.
2. Be familiar with your own products or services.
When we have done a good job of positioning ourselves and figured out all aspects, we need to familiarize ourselves with our products or services in the next step. Because only the things I do are very familiar to me, it becomes very simple to write an advertorial. Jin Suitui has also communicated with other people here, many people can't write soft articles, in fact, to put it bluntly, they just entered the industry before the scum, and they don't know anything, how do you write an attractive soft article at this time, you can't write it at all, it's like letting a person who can't cook cook, he may not know how to turn on the gas stove, this is the same reason.
3. Selection of release channels.
Some people may wonder what the publishing channel has to do with me writing advertorials, but in fact, this relationship is very big. Just like Weibo, the copywriting on Weibo is basically about 150 to 300 words. If you send two or three hundred words on the **, others will casually glance at the ear code and go straight over.
It's not the same in different channels, since the release of the advertorial is different, do you have to think about it in advance when writing, if you write 1000 words or 2000 words, do you think it's appropriate to post this kind of advertorial? Definitely inappropriate.
Therefore, it is not difficult to write an advertorial for drainage and promotion, but you need to think about all aspects of things before writing. Only after thinking through these things and then starting to write by yourself, the effect of advertorial promotion will be greatly increased. Of course, if you really can't write it yourself, you can also contact Jin Suitui directly, tell us the corresponding requirements, and we will arrange someone to help you write.
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Thank you for the invitation, Ji Cunxi's customer service will answer for you.
Ji Cunxi is a cosmetics brand developed by Zhejiang Ji Cunxi Huafeng Shiqing Cosmetics. Ji Cunxi includes basic care, body care, cleansing and makeup remover, **, makeup and other products.
There are Snail Essence Silk Cleanser, Snail Essence Rejuvenating Cream, Snail Essence Soft Lotion, Snail Essence Rejuvenating Sleep**, Snail Repulsion Essence Rejuvenating Milk, Snail Moisturizing Snow Skin ** Patch, Snail Essence Vitality Cream, Snail Essence Refreshing Essence Water, Rejuvenating Polypeptide Vibrating Eye Essence, Snail Essence Repair Essence, Natural Cucumber Gel, Qiancai Rich Warm Lipstick, Luxury Yaguang Lipstick, Light and Colorful Cushion BB Cream, Concentrated Hair Mask, Shampoo Concentrate Essence, Bath Concentrate Essence, etc.
5,313 Ningbo citizens crowdfunded 500,000 yuan in 3 days Honghua Yinzhou Ji Cunxi hopes that the school will be put into use in Hunan.
On October 26, 2018, the Safflower Yinzhou Ji Cunxi Hope School [4], which was led by Zhou Xiufang, a "volunteer grandmother", and raised by 5,313 Ningbo citizens in the relay of love, was put into use in Honghua Village, Beidouxi Town, Lipu County, Hunan Province.
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