In colleges and universities, how to pull sponsorship? I m from the External Liaison Department

Under normal circumstances, the sponsorship that can be pulled is mainly the business near the school, such as medium-sized supermarkets, student supplies stores, and even barber shops, McDonald's, KFC, and the main objects of sponsorship are businesses that can have business contacts with students, and only such businesses are willing to pay money to the school. In addition, movement can also be done. However, it should be noted that a large business like China Mobile must be named and hosted by him, and the school will appear as the organizer, otherwise it will be difficult to reach a negotiation.

Ordinary merchants only need to carry out simple publicity and banner promotion during the event. However, don't pull both ordinary merchants and title sponsors in the same event, which is easy to conflict. According to my experience, it is very cool to move and give money, but the other party also has high requirements for activities, and he will not participate in small activities.

When our school was sponsored, it was a one-year contract signed with Mobile, that is, all large-scale singing and dancing evenings in schools that year had to be hosted by Mobile. At the same time, the other party proposed that the game part of the party must also be formulated by them, mainly SMS quizzes and other things related to his business. You may also need to set up a point on campus, apply for a campus card, and so on.

Generally, the main principle of sponsorship is that small competitions, club activities, etc., are mainly based on ordinary businesses, such as life skills competitions. Generally, one or two thousand can be done, and you can choose from many ways. Large-scale galas have exclusive titles from brand-name businesses such as Mobile and Master Kong, such as school anniversaries and New Year's Day performances.

If what you're doing works for others, then it's easier to do it. If it has nothing to do with other people, then you think about who is the fool and ask him to give money.

It depends on your eloquence, to put it bluntly, you just confuse them

1. Make a good plan;

2. Make an appointment with the businessman's own house and sponsor the student.

Bai side du

The general who has the right to speak.

zhi is the manager of a department, such as a city dao

Content from user: MBBM

Pull sponsorship methods.

First, the planning stage. First of all, the goal of the plan should be clear: to convince the other party to establish a cooperative relationship with you.

How to convince? This is the crux of the matter. In my opinion, the whole process of persuasion is based on a two-fold basis, that is, after analyzing the pros and cons of both parties, a cooperation plan that benefits both parties.

It is advisable to think like this:

1) What does the other party need? Although the requirements are different, in the final analysis, one thing is very clear, that is, the other party hopes to generate publicity benefits through cooperation, and then bring economic benefits; I hope that investing 1 yuan can bring him 10 yuan or even more part, small sponsors are more concerned about the immediate interests, but large businesses are more concerned about long-term interests, and now the funds invested by large businesses cannot immediately realize the value of money, but can promote its brand.

2) What are our advantages and how to give full play to them? This is an answer to the previous question and is the basis for convincing the other person to cooperate with you and not with him. There are many advantages of our school, and you should think about what they are in your mind before talking to the business, such as the number of people. location and much more.

3) Combine the two, analyze the basis of cooperation between the two sides, and put forward a cooperation plan that makes the other party's publicity benefits effective, that is, a plan.

Of course, before making a proposal, we must first conduct research based on the above thinking, find feasible partners, and try to be as targeted as possible.

In the process of finding a partner, we need to give special consideration to the point where our strengths fit with each other. For example, school activities have the advantage of publicity; Each department also has its own characteristics, for example, the computer department goes to a computer vendor; For sports activities, if you go to a sports equipment franchise, art department, foreign language department, because there are many female students, you can go to beauty salons, fashion makeup and other businesses, and theoretically the success rate is relatively high. In addition, the activities themselves also have their own characteristics, such as the Mandarin contest and the bookstore.