Ledian Cloud What the entrepreneurial team can do with the Mini Program

Solve the real problems of the physical store.

Anyone who has ever done business knows how difficult it is to run a brick-and-mortar store. Business has been sluggish in recent years, which is the consensus of many people. Since 2009, various experts have judged that "next year will be the worst year for the economy."

Then, this next year, it has been "bright" until 2018, and in the end, we found that the economy is not doing better, and it is getting worse and worse year by year.

Factories are closing, shops are closing, e-commerce businesses are closing; The virtual economy is a bubble, and the real economy is a burden; Products are becoming more and more difficult to sell, consumers have more and more personalized needs, and after-sales experience and service requirements are getting higher and higher......The wave of brick-and-mortar store closures has been used in the news for several years. At this time, the emergence of mini programs just made up for the needs of physical store owners.

According to incomplete statistics, the physical stores that opened the nearby applet function in the early stage can have 30-50 views a day, and these customers are 5 kilometers away from the physical store, and they can come to the store at any time, according to the data statistics of the standard small order, the customers of the nearby applet, the transaction rate is more than 20%, these are free, the traffic to pick up by yourself, don't do it in vain, you don't want WeChat to give it to your peers.

The value of Mini Programs can be summarized in three vertical grinding points:

1. When using low-frequency services. The Mini Program lowers the threshold for the use of low-frequency service apps, open the Mini Program when you need to use it, and you can turn it off when you run out, it will not always occupy the memory of the phone, and you can delete it if you don't want to use it. For example, open the applet when you want to buy a ticket, close it after buying a ticket, and open it when you want to use it, so as to avoid the app taking up memory in the mobile phone but rarely using it.

2. When using offline services. The value of the applet is the most noteworthy, because the user's consumption needs are "fast", "flexible", and "use up and go". For example, ordering in a restaurant, just scan ***, you can access the applet, and you can complete the order immediately, no need to **app, no need to pay attention to ***, and no need to wait in line for the waiter of the restaurant, and at the same time the loading speed is faster than H5, and the payment method is more convenient than H5, which can be said to be the most convenient way for users.

3. To meet the individual needs of special scenarios. Personalized needs may only last for a short period of time, and for this short period of time, the base is to go to **APP often makes users feel tired, for example, everyone must have such an experience, today I want to watch this movie, I want to watch that movie tomorrow, and I have another **device, at this time, if you use the applet to watch a movie, you can switch perfectly, and you don't have to put a bunch of **** devices in your mobile phone.