If you are a marketer, what role should you play in a quality oriented business?

Of course, it is to highlight the company's strengths and avoid weaknesses, and simply bring out the company's disadvantages or avoid talking.

Mainly pre-sales and after-sales, I don't know what products to do. Let's analyze the specific situation on a case-by-case basis, just a general one.

Pre-sale, because it is quality-oriented, it is estimated that the product quality of this company should be good. In this way, when promoting, you can emphasize the quality of the company's products and win customers in the case of ** or other aspects that are not dominant (assuming that they are not dominant).

After-sales, because there is a certain quality assurance, I believe that repair or return correspondingly less, I believe that some customers are not willing to repair or return, if the company's quality can do very few after-sales disputes, that is a great advantage. It can also be used as a major direction of marketing.

B2B business: work with customer procurement to promote procurement quality management projects, analyze the impact of quality on procurement costs, and quantify them; Work with the customer's QC department to promote the quality control project of raw materials or products, and analyze the quantitative indicators of quality products to ensure production quality. Communal production of raw material market analysis of customer products with the customer's sales department to help the customer's sales staff improve their awareness of the product and understanding of the importance of raw materials.

The main thing is to promote the quality of their products, compare the quality of products with other companies, and ignore other secondary factors, such as ** or something, but when appropriate, you should also talk about it

Focusing on the company's advantages, mainly in the service**, what kind of service can I enjoy when I buy your products!

The important roles that marketers have to play are:

1) It is our responsibility to correctly identify the needs and requirements of our customers

2) Accurately communicate the customer's request to the product designer

3) Ensure that the customer's order is met correctly and in a timely manner 4) Check that the customer has received appropriate guidance, training, and technical assistance on how to use the product

5) It is also necessary to maintain contact with customers after the sale to ensure that their satisfaction can be sustained 6) It is necessary to collect the opinions of customers on improving products and services, and reflect them to the relevant departments of the company

The important roles that marketers have to play are:

1) Bear an important responsibility in correctly identifying the needs and requirements of customers;

2) Correctly convey the customer's requirements to the first section of the stove product designer;

3) Ensure that the customer's order is met correctly and in a timely manner;

4) Check that customers are receiving proper coaching, burner training, and technical assistance on how to use the product;

5) It is also necessary to maintain contact with customers after the sale to ensure that their satisfaction can be sustained;

6) We will collect opinions from customers on improving our products and services and report them to all relevant departments of the company.

The product is the foundation, that is, the cornerstone. A good product is not a one-shot deal, it can help you plant grass, can help you spread, and customers can also help you referral. So the product is has:

Functional value + experience value + emotional value (some products) + communication value If your product meets these, then your product is a good product (of course, there are other factors such as **). I have seen too many good products because marketing can't sell them, so I changed a marketing company to help you sell them, and they became popular all of a sudden (the most typical envy is the Internet celebrity loss product). The product is not good, and the marketing is just a flicker.

The product is good, and it can't be marketed and won't be sold. If the product is good + marketing, your product can open the market.