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A corporate mission is an elaboration and statement of an enterprise's raison d'être. Product-oriented mission statements focus on the product, which tends to overlook the real needs of consumers.
For example, if you think that your company's mission is to make the best carriage in the world (product-oriented), then when the car replaces the carriage, you are killing yourself. Market orientation, on the other hand, is a mission statement that focuses on consumer needs. In fact, what consumers need is not the best carriage, but in order to get from A to B safely, quickly and comfortably, according to the physical terminology, it is safe, fast and comfortable to displace, so whether it is a carriage, a car or an airplane, you take it for granted.
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First, product-oriented enterprises will carry out continuous improvement and innovation according to the performance indicators of products, so that product performance is getting better and better, and technical indicators are getting better and better;
Second, market-oriented enterprises will improve their products according to the actual needs of the market, remove those indicators that are of little significance, and carry out product development and improvement in strict accordance with the categories, styles and functional positioning of market demand.
Generally speaking, enterprises will not simply improve products with market orientation or product orientation, but will moderately carry out the organic combination of the two, so that the products can not only have the ability to adapt to the market, but also have their own characteristics and height.
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Hello, the company attaches importance to customer orientation because it can help the enterprise better understand the needs of customers, so as to better meet the needs of customers. Through communication with customers, enterprises can better understand and imitate customer needs, so as to improve the quality of products, improve service levels, thereby improving customer satisfaction and benefiting enterprises. The product orientation is more focused on the enterprise itself, only pay attention to the product itself, and ignore the needs of customers, only pay attention to product quality, and ignore the customer experience, although product quality is important, but can not ignore the customer experience, customer experience is also very important, and ultimately the enterprise is also to rely on customer satisfaction to improve the efficiency of the enterprise.
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Summary. Hello, glad to answer for you. For tourism development, the strategic choice of products and markets has always been a topic worth thinking about and exploring.
There are generally two kinds of traditional planning orientation, one is product-oriented (i.e., resource-oriented) and the other is market-oriented (i.e., customer-oriented).
Analyze the mission of the enterprise from the product orientation and market orientation to cite a case study and analyze the corporate mission from the product orientation and market orientation.
Hello, I'm glad to answer for you. For tourism development, the choice of products and markets has always been a topic worth thinking about and exploring. There are generally two kinds of traditional planning orientation, one is product-oriented (i.e., resource-oriented) and the other is market-oriented (i.e., customer-oriented).
Mountain decency. Hello, glad to answer for you. Hengliang reason: (1) The association uses a pun, and the association here has two meanings.
It refers to the activity of the human mind. There are narrow and broad senses of corporate mission. The narrow corporate mission is product-oriented, which defines the basic business areas of the enterprise, but also limits the scope of activities of the enterprise, and may even deprive the enterprise of development opportunities.
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