What are the advantages of tourism mini program development

6 advantages of developing tourism mini programs:

2. The speed is fast and does not occupy memory, because the front-end of the applet is stored on the WeChat server and stored in Tencent Cloud, so it does not need to be loaded, it is opened directly, and the speed is relatively fast. And it doesn't take up your phone's memory yet.

3. Security, stability, and strong confidentialityIn fact, the Mini Program is similar to the Apple Store, which first needs to be reviewed before it can be released. Secondly, the Mini Program communication adopts https access, SSL encrypted communication, and the Mini Program style** is encapsulated in the WeChat Mini Program, so the security is higher and more stable.

4. Rich functions, rich scenes, you can call more mobile phone system functions than H5 for development, such as GPS positioning, recording, video uploading, adding, etc., which can develop richer use scenarios.

5. The same function with low development cost and easy maintenance is estimated to cost hundreds of thousands or even hundreds of thousands to make an app, and the development of a small program can be done for a few thousand yuan. It is also relatively simple and convenient to maintain.

6. There are many open entrances for nearby positioning and entrances, in addition to common entrances such as scanning codes, sending friends, searching, and nearby, they can also be associated with ***, **article embedded, *** menu links, etc.

Advantages of travel mini programs.

First, the traffic is huge, traffic is always the essence of business, there are a large number of user groups in WeChat, everyone has their own WeChat, and all-weather **, then the traffic of WeChat Mini Program can also be imagined.

Second, the function is open, and the WeChat mini program officially gives more open functions. We can complete a lot of APP design is more complex functions, this is also a benefit given by WeChat, for many developers no longer have to do two sets of APP, Apple system to write a set, Android also needs to write a set of programs, now make a WeChat applet.

Third, resource support, the development of WeChat Mini Programs will be supported by various resources. Now we see that WeChat Mini Programs are mainly combined with WeChat, and may be combined with more platforms in the future, and the functional interfaces of application design will be more diversified, and many interface functions will be more standardized, which will reduce the development cost for enterprise development.

The development of the travel mini program has the following advantages:

The biggest attraction of mini programs for travel agencies is that the travel software that was used infrequently in the past can be attached to WeChat, which is used frequently, and then you can grasp the traffic entrance of the source of tourists. According to the official report of WeChat, in December 2016, WeChat had a total of 100 million users worldwide. The most striking thing is the usage time, with 50% of users using WeChat for more than 90 minutes a day.

WeChat has opened the function of "nearby mini programs", which is that when users use the mini program, the page will automatically display the nearby small programs, which means that traditional travel agency stores can use this function to appear more in front of users, which to a large extent makes the spread of travel agencies easier, so that offline stores and online are perfectly combined.

Tourism itself also has strong social and content attributes, and people will have the urge to share every time they find a good hotel or food. The Mini Program itself has the foundation for spreading in the WeChat ecosystem, and can be shared with a certain person or a certain group, which will greatly reduce the cost of word-of-mouth communication and increase user enthusiasm and brand promotion.

Good user experience Take the small program based on tourist routes as an example, it has the advantages of small and beautiful - small, does not occupy memory, does not need to install, can be used anytime and anywhere, and does not cost traffic; Fast, small memory, page jump speed block, better experience than APP. From this point of view, the mini program in the tourism industry does meet the characteristics of the mini program, fast, light, users run out of left, there is no redundant advertising push, there is no complex function, for tourists who travel 1-2 times a year, WeChat mini program is very suitable for this demand.

Within WeChat, the content is easy to disseminate Within WeChat, the content is very easy to disseminate. The travel industry itself has strong social and content attributes. Many times, when tourists see a deeply touching travelogue and find a ** air ticket, they will have the urge to share it.

Nowadays, the trend of customized development of tourism mini programs in the tourism industry is getting better and better, and many related enterprises in the tourism industry have also begun to start or seek third-party development companies to customize and develop tourism mini programs.

After all, the mini program is based on WeChat, and it can be said that it comes with a traffic population of nearly 1 billion. And the development cost will be much lower than a native app, and the development difficulty is not so great, but it can achieve almost the same effect as the native app. , and the conversion rate is very high - higher than PC, H5 and other channels, slightly worse than the client, indicating that users who find Mini Programs really have demand.

With the continuous development of China's tourism industry, the tourism market continues to develop in the direction of individual tourists and leisure, and tourists' demand for tourism information has grown explosively, and smart tourism has come into being.

At present, the common tour guide applets on the market are roughly divided into two categories: one only provides recorded audio explanations of Chinese scenic spots, such as Dajieshi, pocket guides, etc.; The other category adds practical functions such as foreign language translation, currency exchange, ticket sales and location sharing, such as donkey trail tour guide, chain view, and all the way to enjoy travel.

Although some tour guide service applets are constantly updated in terms of functions, the pre-recorded audio tour guide explanations are single and boring, lacking interest and emotion, and cannot meet the consumption needs of tourists. Based on this, this paper analyzes tourists' consumption intentions and influencing factors of the cloud tour guide applet through a questionnaire survey, and puts forward suggestions for the development of a cloud tour guide applet app with humanized and real-time tour guide explanation and interactive functions, in order to better meet the "personalized and convenient" consumption experience of tourists.

Through the survey, it is found that the main target groups for the development of the Mini Program Cloud Tour Guide APP are the "post-80s" and "post-90s" groups, whose travel frequency is relatively high, and nearly 80% of them choose to travel independently, and the personalized and diversified tourism needs are significant. This group has a strong demand for cloud tour guide apps and has a huge market development space. They have high expectations for the quality of tour guides, travel experience sharing and explanations.

In the process of developing the cloud tour guide applet, we should first design a UI interface that conforms to modern aesthetics and has unique features of the applet, and draw on the basic part of the existing tour guide app in the market to improve the relevant functions, such as the link and update of major maps, the promotion of local attractions and special products, and online dating through the applet. Then focus on the feature of the Companion Cloud Tour Guide applet APP - voice call.

First: voice collection. Voice capture refers to the collection of audio data from a microphone so that sound samples can be converted into digital signals. It involves a number of important parameters: sampling frequency, number of sampling bits and number of channels.

Second: coding. In a real-world voice call application, coding is essential. At present, such as ILBC, AAC, SPEEX, etc., these are commonly used speech coding technologies.

Third: network transmission. Once an audio frame is encoded, it can be sent over the network to the other party on the call. For voice conversation applications, low latency and smoothness are very important, which requires our network transmission to be smooth.

Secondly, strengthen the selection, training and management of ** cloud tour guides. The companion cloud tour guide applet app will set up hierarchical tour guide management, set up a ** cloud tour guide level exam, select gold medal tour guides and hire them to conduct level training for platform tour guides. Set up explanation service evaluation and comprehensive evaluation.

Finally, strengthen marketing. Publicize through the online platform, hire Internet celebrities to conduct product evaluations, share the experience of using the cloud tour guide applet, and promote products. Conduct rigorous statistics and correlation analysis on a series of expenses and markets such as development costs, and formulate reasonable strategies and plans.

1. Advantages from the perspective of C-end users: Travel applets do not need to be installed, saving mobile phone space, using them as they go, and leaving when they run out

Imagine that as a C-end user, if you go to the scenic spot to play, you still need the best app to enter the scenic spot, will you be crazy? This is the application scenario of the tourism applet, open WeChat, scan the code to jump to the applet, and directly place an order to buy into the scenic spot. Convenient and easy to use.

Second, the advantage of the merchant's perspective: more cost-effective

1.The traffic entrance is large, and the customer acquisition channel is increased.

Mini Programs are backed by platforms such as WeChat and Douyin, which have large traffic entrances, and with the help of the traffic of these platforms and the support policies of large manufacturers for Mini Programs, it is to reduce the difficulty of customer acquisition for merchants, for example, the "Nearby Mini Program" function in WeChat is a channel to increase customer acquisition, which is much easier than offline single page publicity.

2.Standardize products and reduce costs.

Now for different industries, there are different standardized applet products, that is, in order to solve the pain points of the industry, the applet technology has developed mature applet products, and at the same time, in order to reduce the cost of merchants, it can be said that it is a batch sale of applet products, so as long as you find the right service provider, for merchants, you can buy a product that does not need to wait, and you can use it to reduce the cost of development time.

3.Operational services are more secure.

Using directly purchased Mini Program products, the later operation is more secure. If you encounter any problems, you can find a technical provider to solve them, and you can also enjoy follow-up services such as updates. Relatively speaking, this model is more secure and stable.

Even if you operate it yourself, you don't have to worry about system failures and no one is taking care of them. At the same time, you can also build a private domain traffic pool to increase repurchase. Reduce customer acquisition costs.

1. Improve user experience.

Whether it is an online or offline enterprise, WeChat Mini Program can provide users with convenient services and make users refreshed. Experience the convenience brought by the development of information technology. Eliminate all kinds of formalities in the traditional transaction process and reduce the occurrence of errors. More intimate service.

2. Better connection between online and offline.

Whether it is an online or offline business, if you want to make money, you must have traffic. Through WeChat Mini Programs, online traffic can be directed to offline, and offline traffic can also be directed online, making it convenient for users to connect and the probability of consumption and shopping will also increase.

3. Faster brand communication.

Whether it is an online or offline enterprise, brand communication has always been a competitive bargaining chip in the industry for a long time. The WeChat mini program is a convenient sharing channel and a natural billionaire living activity backed by the WeChat ecosystem. Through the existing more than 60 entrances of the WeChat mini program, reasonable marketing management methods are used.

Hello dear<>

We're happy to answer your questions! The theoretical significance of tourism applets is 1, low cost, light volume In small and medium-sized enterprises, it is generally necessary to invest a lot of manpower and financial resources to make a formed app, but if it is transformed into small program development, this phenomenon will be greatly changed, and enterprises can focus more on marketing. Now the mini program development technology has been very mature, and there are many SaaS travel mini program developers on the market, ** paid annually, and the fee is moderate.

It's a lot cheaper than developing apps. As we all know, when making an app, we should consider various scenarios of using the app on the user's mobile phone. However, with the emergence of the applet, this phenomenon has been broken, and it only needs to be applied to one scene, that is, the WeChat Chahuye scene.

2. Break the monopoly of e-commerce giants and facilitate access to trafficFor small and medium-sized tourism enterprises settled in large OTA platforms, traffic belongs to the platform, and it is difficult to convert these traffic to their own enterprises, and the loyalty of users cannot be guaranteed. The development of tourism applets can help small and medium-sized tourism enterprises solve this problem, because the applet is developed by the enterprise itself, so the traffic belongs to itself, and the enterprise can effectively sink into the customer through different means. In particular, the WeChat platform is a platform for tourists to settle in for many years, and the tourism industry has long been using WeChat to gain customers.

3. Strong social communication is a defeat WeChat is acquaintance socialization, with a large number of users and convenient communication. As an important member of the WeChat ecosystem, e-commerce through Mini Programs has natural advantages, which are mainly manifested in two aspects: first, the WeChat platform provides a rich traffic entrance for Mini Programs; Second, the spread and sharing of mini programs in WeChat is very fast, which makes it possible for tourism businesses to carry out user fission based on small programs, so as to obtain a large number of customers.

To sum up, it is still necessary for tourism enterprises to establish a travel mini-program. Especially now when the industry is talking about "private domain traffic", and WeChat is the most suitable carrier to build a private domain traffic pool.