What are the benefits of developing Mini Programs? What are the benefits of developing a Mini Progra

The benefits of developing a Mini Program are as follows:

1. The change of people's consumption habits fundamentally determines the transfer of the consumer market. With the upgrading of the consumer market, mobile terminal consumption has gradually become a national consumption scenario. Each of us knows this

Now when you go out to take a taxi, nearby attractions, late-night chopping, and night supper takeout, which is not done on the mobile phone? Our dependence on mobile phones has long been not just about browsing and paddling on the Internet, but also in the direction of more practical food, clothing, housing and transportation. So many mobile phone users, so many WeChat users, and such a big market, of course, must be used.

2. Rapid drainage of offline and online traffic has opened up online and offline service capabilities for merchants. This should be combined with the use scenario of the applet, the applet has opened the nearby function, such as the nearby function of Meituan and Dianping, search for the vicinity, and a large number of merchants will be delivered to you. This breaks through the physical space limitations for each offline business, expands the contact points with potential users, and if the customer places an order through the applet, it directly realizes the offline to online drainage, which is much easier than the traditional ** drainage, and the relative promotion cost is also low.

3. Convenience in payment and settlement. The Mini Program is rooted in WeChat, which has formed a great natural advantage, that is, WeChat Pay - the huge foundation of WeChat Pay, which allows merchants to save the development cost at the settlement end, and can realize the one-stop ordering and settlement in the closed-loop ecological environment of WeChat, which is really incomparable.

4. The Mini Program is so powerful that merchants can't ignore it. In the process of implementing our own Mini Program building services, in fact, not only the consumer entities in these service industries want to build Mini Programs, but also some traditional industries also hope to quickly realize their own Internetization through Mini Programs, such as manufacturing enterprises to establish their own Mini Program official websites and Mini Programs**. Those who have a deeper understanding of the Internet + will transform the Mini Program into their own business tools.

6 benefits of developing Mini Programs, such as:

2. The speed is fast and does not occupy memory, because the front-end of the applet is stored on the WeChat server and stored in Tencent Cloud, so it does not need to be loaded, it is opened directly, and the speed is relatively fast. And it doesn't take up your phone's memory yet.

3. Security, stability, and strong confidentialityIn fact, the Mini Program is similar to the Apple Store, which first needs to be reviewed before it can be released. Secondly, the Mini Program communication adopts https access, SSL encrypted communication, and the Mini Program style** is encapsulated in the WeChat Mini Program, so the security is higher and more stable.

4. Rich functions, rich scenes, you can call more mobile phone system functions than H5 for development, such as GPS positioning, recording, video uploading, adding, etc., which can develop richer use scenarios.

5. The same function with low development cost and easy maintenance is estimated to cost hundreds of thousands or even hundreds of thousands to make an app, and the development of a small program can be done for a few thousand yuan. It is also relatively simple and convenient to maintain.

6. There are many open entrances for nearby positioning and entrances, in addition to common entrances such as scanning codes, sending friends, searching, and nearby, they can also be associated with ***, **article embedded, *** menu links, etc.

First, it brings huge traffic to enterprises.

Mini Programs are currently a project strongly supported by WeChat, so there are many entrances to Mini Programs in WeChat, such as drop-down lists, nearby Mini Programs, Discovery-Mini Programs, etc. And the more entrances, the easier it is for users to find relevant Mini Programs. For businesses, that means being able to capture huge amounts of traffic.

Second, help enterprises fission users.

Mini Programs can be shared directly with friends and groups. If a user thinks your Mini Program is very user-friendly, then that user is likely to share the Mini Program with his friends. If the company can cooperate with some marketing methods, it can better trigger the active sharing behavior of users.

Therefore, it can be said that Mini Programs can help enterprises fission users.

3. Help enterprises improve the probability of customer repurchase.

Mini Programs have a very powerful data management function, through which enterprises and merchants can analyze user behavior, so as to provide customers with higher quality services, increase customer satisfaction, and improve the probability of customers making secondary and multiple purchases.

Fourth, help enterprises improve the conversion rate.

For enterprises with WeChat, before the mini program is launched, it is often possible to divert the fans of *** to the ** or APP, and this diversion method, due to the cumbersome process, the conversion rate is generally not high. The WeChat applet can be directly associated with ***, and users only need to click to enter the applet, which is convenient and fast, and I believe that the conversion rate of this method is much higher than the former.

There are still a lot of advantages of developing a small program, 1) The small program itself has many advantages, such as instant use and go, rich entrance scenes, good user experience, easy to use, etc., so the use of small programs for drainage has a good effect.

2) And for enterprises, enterprises can form long-term contact with customers through Mini Programs, manage users more conveniently, and do a good job in attracting new users, retaining, promoting activation, and conversion.

3) After enterprises have Mini Programs, they are more autonomous, and they can do various marketing activities through Mini Programs, and they are relatively simple and convenient to do, and there is no need to conduct a series of applications and evaluations like third-party platforms such as ** and Tmall.

4) Mini programs can also help enterprises establish a professional corporate image and accumulate private customers.

1. As a new open platform, as long as enterprises seize the opportunity, they can occupy a favorable position during the bonus period.

The development of the applet can be connected with the first machine, and its applet bureau has a strong compatibility that other tools do not have, especially for smaller enterprises, due to the small profit space, can not bear the development cost of the app, because the service type is relatively single, its uninstall rate will be relatively high, so the emergence of the applet can just make up for such shortcomings.

2. Greatly reduce the development cost of the enterprise.

As we all know, APP development should consider its compatibility, and the introduction of small programs, just to solve this problem, enterprises to develop small programs, can not only solve the problem of development costs, but also shorten the development cycle, and can also take advantage of the existing marketing trends, users can enter by scanning ***.

3. In the early stage of the launch of the mini program for enterprises to bring potential customers, most users are curious, and enterprises can easily gain attention and bring a large number of potential customers to enterprises during this time.

There are two types of development companies, one is a platform-based template company and the other is a custom development company.

1. Customized development company, this kind of company charges a higher fee, generally from 10,000; However, the advantages are also obvious, the function can be developed according to the demand, and the second modification can be made according to customer feedback, so the success probability of such a small program is greatly improved.

2. "One-click generation" template company, this set of template companies, the development of the first is low, thousands can be realized, and the development cycle is short.

Analyze from a brand perspective.

Mini Programs can help businesses and merchants increase their visibility. One is because the WeChat behind the mini program has 1 billion users. For enterprises and merchants, if they have a mini program for marketing promotion, they can often let a large number of users see their marketing and promotion information, which can often greatly enhance their popularity.

The second reason is that the "nearby Mini Program" function in the Mini Program allows enterprises to directly display in front of WeChat users within a range of 5km. Based on the popularity of WeChat, enterprises and businesses can often let the people around them know and understand themselves, and greatly enhance their popularity.

Analyze from the perspective of drainage.

Mini Programs can help businesses and merchants get a lot of traffic. One is because the Mini Program has the attribute of communication, and the other is because the Mini Program has a wealth of marketing plug-ins. For enterprises and merchants, with the help of these two characteristics of Mini Programs, they can often get a lot of traffic.

For example, enterprises can use the rich marketing plug-ins in the Mini Program to launch marketing activities such as **, bargaining, and sharing red envelopes, and then use the easy communication attribute of the Mini Program to obtain ** and share it with their own customers and customer WeChat groups. After seeing this information, customers are often very willing to share it. When customers share and share, enterprises can naturally get a large amount of traffic.

Analyze from the perspective of marketing costs.

Mini programs can help businesses and merchants reduce the cost of marketing and promotion. First, because the Mini Program is the platform of enterprises and merchants themselves, orders transacted on their own platforms naturally do not need to be charged 5%-20% commissions like on third-party platforms. In this way, enterprises and merchants can naturally greatly reduce their own marketing and promotion costs.

The second reason is that most of the marketing plug-ins in the Mini Program can be used for free. Under this premise, enterprises do not need to pay additional fees for marketing and promotion. In this way, they can naturally greatly reduce their marketing and promotion costs.

1. Convenient and fast, ready to use and go.

2. Fast speed and does not occupy memory.

Because the front-end of the applet** is stored on the WeChat server and stored in the Tencent cloud, it does not need to be loaded, it is opened directly, and the speed is relatively fast. And it doesn't take up your phone's memory yet.

3. Safety, stability, confidentiality, and strong spike purity.

In fact, this round of Mini Programs is similar to the Apple Store, which first needs to be reviewed before it can be released. Secondly, the Mini Program communication adopts https access, SSL encrypted communication, and the Mini Program style** is encapsulated in the WeChat Mini Program, so the security is higher and more stable.

4. Rich functions and scenes.

5. Low development cost and easy maintenance.

6. There are many nearby positioning and entrances.

In addition to scanning the code, sending friends, searching, nearby and other common entrances, it can also be associated with ***, **article embedded, *** menu links, etc.

1. Bring your own promotion.

The nearby Mini Program function that comes with the Mini Program helps businesses to be searched by WeChat users within a five-kilometer radius, solving the embarrassment that there is nowhere to play the current business advertisement. Stores are ranked based on distance, regardless of brand size, which means that the closer users are to you, the higher you are.

2. Within reach, use up and go.

A Mini Program is an application that can be used without installation, and can reach users at the lowest cost. With the opening of the Mini Program market, Mini Programs are expected to become the standard for enterprises and merchants in the next two years.

3. Search WeChat opens the keyword search of the applet, which improves the chance of being searched by enterprise merchants. At the same time, the WeChat search page also has a shortcut entrance to the Mini Program, which brings more ** and opening opportunities for commonly used Mini Programs.

4. Mini program code.

No matter how small the store is, it also has its own brand, and a small program code can become a direct channel for consumers to understand the company's store, and for offline physical stores, the opening rate of scene promotion is higher.

5. Lower cost.

For both types of people, Mini Programs can greatly reduce operating costs, from development costs to operation and promotion costs, the cost of Mini Programs is only one-tenth of that of APP, which is a big advantage for both entrepreneurs and traditional merchants.

6. Smoother user experience.

Since its launch, the Mini Program has continued to release new capabilities, which is simply a blessing for merchants, who can promote their Mini Programs through more channels, and then realize the promotion and transaction of stores and products.

8. The user is the user.

As long as the user has used the Mini Program, he will become a user of the Mini Program, and the Mini Program will automatically enter the user's discovery bar Mini Program list, and the Mini Program will achieve the lowest cost to make the product appear in the user's WeChat.

For the same advertising link, the open rate obtained by inserting external links in the *****, reading the original text, the ads at the end of the article and the advertising space of the Mini Program is completely useless, and the open rate of the Mini Program and reading the original text is about 20 times different.

10. Efficient traffic recall.

WeChat*** and h5 can quickly attract fans, but once the event is over, a large number of fans introduced will also die, and the small program links online e-commerce to quickly realize the realization and conversion of users, which *** and h5 can't do.

Moments, *** and Mini Programs correspond to social networking, content and services respectively, and these three add up to the most popular monetization scheme of Mini Programs at present - social e-commerce. Circle of friends promotion, drainage, and mini program monetization, this is the *** plus mini program model.

Take the beauty industry as an example:

The beauty industry is developing very rapidly, and the focus of this industry is sales, so the development of e-commerce mini programs is particularly important. Mini Programs can be connected to different scenarios, so no matter which industry, as long as there are scenarios, there are points of interest. When developing, you also need to consider your own positioning, and after determining your own positioning, you can use the various functions of the Mini Program to promote the product, so what are the advantages of the beauty industry in the development of Mini Program?

1. Reduce redirects to increase profit opportunities.

Consumers are no longer unfamiliar with Mini Programs, which are sought after by merchants mainly because the payment page of Mini Programs can be directly generated without jumping. According to the law of "20% to 30% users will be lost with each additional jump", it can reduce the hesitation cost and hesitation time of payers.

Second, a experience, a second marketing.

After consumers enter the mini program**, they can receive card coupons, and after the experience, they will attract friends to experience, and after browsing, the mini program will appear in the user's history list, and they can click on it again next time they need it.

3. Online and offline integration.

I believe that many physical beauty stores have their own physical stores, so you might as well take advantage of the functions of stores near the mini program. Not only can it achieve seamless connection between online and offline, but also increase the number of physical stores and attract more customers to physical stores.

The function of the mini program and the association of *** is also very good for the beauty store, if there is already *** and the number of fans is still a lot, through the content marketing to fans at the same time, you can also recommend the mini program to fans, so as to achieve consumption, directly bring benefits to the operator.

Many users may not know much about makeup, so you can also develop a small program that specializes in teaching people to make up and teach people to use cosmetics, which can be made into a product display category, and can also be made into a small program of the first class, while meeting the needs of users, operators can also obtain dividends through product recommendations, and now the popularity of small programs is undoubted, and it is the wisest choice to do small program development in all walks of life!