What are the basic functions of the development of Mini Programs in the fresh food industry?

4. Order management: it is convenient for customers to inquire about the orders they have placed, and locate the location and contact of the delivery staff in real time.

6. Delivery of orders: After the consumer places an order, he chooses to deliver, and the platform receives the corresponding order information and arranges personnel to deliver the order.

Fresh food industry applets develop other customized functions.

1.Holiday marketing: birthday blessings, consumption rewards, coupon gifts, and increase to the store**;

2.**Tools: flash kill, limited-time rush purchase, **, full rebate, consumption send, etc., **many choices;

3.Membership system: support consumption points, recharge points, points exchange, membership marketing, etc.;

4.Business data analysis: sales ranking, business analysis, customer analysis, etc., so that the operation is targeted;

5.Multi-store chain: Multi-store sharing data, supporting independent products and ** in stores.

The above is the functional analysis of Aohui Mini Program Development Company on the development of fresh Mini Programs.

1. Basic functions necessary for the development of mini programs in the fresh food industry.

4.Points exchange function: The points function can reasonably and effectively increase the stickiness and favorability of users. Users can directly obtain points through purchases, check-ins, evaluations, etc., and points can help users obtain more coupons, gifts, services, etc.

5.Positioning and navigation function: According to the LBS positioning system, users can view the surrounding businesses according to the distance, display the real-time distance, and have more navigation maps to quickly come to the door.

6.Personal center function: Through the personal center, users can directly modify personal information and learn about historical orders, logistics information, shopping carts and other information.

Many merchants may only know that they have a mini program, and customers can buy things on it, but how to let more customers know how to operate the mini program well to increase the number of stores and increase sales.

In fact, it is very simple and funny, you need to do these things:

Fresh fruit and vegetables delivered to your home

Through the "Deyou Store", an online fresh fruit and vegetable applet is set up, and the delivery service in the same city is opened, and the door-to-door delivery promises to be fresh to the home within half an hour to ensure the quality and freshness of fruits and vegetables.

As a fresh fruit store, its sales time is relatively concentrated, and there are generally two peaks: noon and after-work peak. This also allows for a rational distribution of labor.

The store system is connected to UU errands and Dada's third-party delivery company, and merchants can set the delivery scope and rules, and choose third-party delivery or merchant's own delivery.

Pre-sales drive early consumption

The biggest quality standard of fresh fruits and vegetables is "freshness", and it is also a high-loss product, for fresh fruit and vegetable stores, the core goal of business is to ensure the quality of vegetables and fruits, and reduce inventory loss.

To this end, merchants can obtain orders in advance through the form of "pre-sale" and purchase according to the order, which not only ensures freshness, but also greatly reduces losses.

Timely ** drives sales

For fresh fruit and vegetable stores, you can attract users to place orders and buy through various forms such as daily fixed-point spikes, fresh rush purchases, and multi-person groups.

You can also launch the "1 penny seckill", "1 yuan group" combined with the "in-store pick-up" gameplay to attract traffic to offline stores, so as to increase the popularity of the store and drive the sales of other products in the store.

Online and offline member precipitation

In our business, we should also precipitate old customers while acquiring new users, and find ways to retain customers when customers finish consuming.

Merchants can establish a WeChat group to guide customers, such as: you can get two packs of paper for free, you can also receive coupons, place orders in the small program at a more discounted price, etc., there are ** activities or new products to the store will be shared in the group for the first time, and the door finger wide store dynamics can efficiently reach customers.

You can use the small program membership card tool to recharge to become a member, all products in the store can enjoy a discounted price, the first time to recharge xx yuan, you can send a bag of edible salt and the like, on the one hand, it is high-frequency consumption, I believe customers will be happy to recharge.

2.Marketing functions: grouping, coupons, full discounts, newcomer red envelopes, bargaining, distribution, membership cards and other functions;

The above are some common functions, and the specific function requirements should be determined according to your actual situation.

General functions: product display, order payment, shopping cart, consolidated payment, order status, logistics tracking and other functions.

Marketing functions: grouping, coupons, full reduction, friends help bargaining, sharing red envelopes, distribution and other functions.

Customer retention: membership card coupons, membership activities and other functions.

What kind of features you want to implement depends on your current situation and what features you want. You can tell us what you think and what you actually do, and we can help you plan the relevant features.

Hot Fresh Products: Everyone needs to buy different fresh products. In order to make it easier for people to buy fresh products, fresh merchants classify products according to their different familiarity levels, so that users can choose according to their personal situation.

Classification of fresh goods: There are many kinds of fresh goods, such as vegetables, mushrooms, soy products, etc. Merchants classify them in detail based on different attributes. Users who need them can quickly enter the relevant categories to view.

Product information details: After selecting the desired product online, users can view the details. For example, the merchant's **, weight, and shelf life can provide some reference for users to buy fresh products.

Order payment: After users choose the goods they need online, they can place an order directly online and pay directly. The payment process is safe and convenient.

As a convenient Internet application, the characteristics of "no installation" and "use up and go" have become the best reason for everyone to choose Mini Programs, and the "buy and deliver" of online fresh food also coincides with the characteristics of Mini Programs. It can be said that the crude segment of the fresh applet can bring a lot of traffic to the fresh store.

Nearby applets.

Imagine a typical consumption scenario in the future, where customers want to eat fruits, so they open the WeChat Mini Program, search for merchants from the "Nearby Mini Program", enter the merchant's Mini Program**, purchase goods, place an order to pay, and the merchant delivers them to their homes or the customer picks them up at the store.

Take advantage of "search a search".

We see that the top of the keyword search display page for "fruit" is the mini program advertisement, followed by the ** information related to fruit in the circle of friends. There are four factors that affect the search ranking of WeChat Mini Programs:

1. The launch time of the Mini Program;

2. The title of the Mini Program;

3. Description of the Mini Program;

4. The number of Mini Program users;

Among them, the core indicators are the number of users and the description of the Mini Program. The more usage, the higher the ranking; The keyword appears 1 time in the title, and the shorter the word count of the overall title, the higher the ranking. That is to say:

Fruit retailers must add words such as fresh, seafood, fruits, and vegetables to the name and function description of their Mini Program.

The launch of the Mini Program can be regarded as a key step for Tencent to start building an ecosystem around WeChat. After a large number of light application mini programs around daily life and work are widely accepted, Tencent may launch its own unique hardware terminals in the future.

It is further imagined that the terminal entrance that WeChat may launch will not be a traditional mobile phone or TV, but more likely a wearable device, such as a smart watch, or even a direct layout of the next generation of terminal entrances, such as home robots.

At present, there are two main ways to make mainstream fresh mini programs on the market, one is custom development, and the other is to purchase existing mature templates.

1. Customized development.

The cost of this method is generally relatively high, and under normal circumstances, the overall process is more than 2-30,000 yuan. Custom development is mainly developed according to your needs, so the online cycle of fresh mini programs is relatively long, and it generally takes several months to complete.

2. Existing mature templates.

The cost of this method is relatively low compared to custom development, and there is a set of fresh mini program templates for a few thousand yuan. Moreover, the fresh Mini Program templates are updated and iterated for a long time, the logic and stability will be stronger, and the online cycle is relatively short, and the online use of the Mini Program can be realized in about a week. It is more suitable for fresh food enterprises with strong competition and small scale.

The above is the choice for developing fresh applets, and after having the best system, operators can also use the following four skills to improve the user's repurchase rate:

1. Use the user's social relationship to drive repurchase.

Encourage old users to lead new customers to participate in group activities, as long as any of the new and old users are constantly repurchasing, it is likely to drive another user to repurchase.

2. Recommend new products of the season.

Fresh products have obvious seasonality, and the main fresh products are different in each season, and the operators of the fresh mini program can recommend the most suitable fresh products for users to eat in the season according to the season.

3. Plan online topics.

The most basic function of the fresh applet is to provide users with goods, if the fresh applet is just a separate display of each fresh product, with a low price to attract users, not only can not make a profit, the user's loyalty will not be particularly high, so the fresh applet operators can plan various types of topics, mobilize the enthusiasm of users, such as providing users with a special introduction to the handling of fresh ingredients, providing users with some tips for handling fresh ingredients, etc. After reading the introduction, they are likely to place a repeat order for the product.

4. Establish a membership system and hold member activities.

When a user registers as a member of the Fresh Mini Program and reaches a certain level of cumulative consumption, he or she can obtain the corresponding membership level. The introduction of membership levels has played a very important role in the repurchase behavior of users, the power corresponding to different membership levels is different, users must continue to repurchase if they want to improve their membership levels, and the fresh mini program can also provide users with exclusive membership marketing activities, and the higher the level, the more rights and interests users can enjoy.

The above are some suggestions on what needs to be done during the development and operation of the fresh mini program, I hope it will be helpful to you.

There are several main ways to develop fresh Mini Programs, and you can choose according to your actual situation:

Self-development: Self-development means that you set up a development team to develop Mini Programs. The advantage of this method is that it is easier to communicate from development to later maintenance, upgrades, revisions, etc.

But to form a team, you not only have to pay the cost of recruitment, but also need to pay the salaries of the technicians. Due to the need for a certain amount of financial support, it is often only chosen by large enterprises that are not short of money.

Third-party drag-and-drop platform generated:

The third-party drag-and-drop platform generation is to use the resources provided by the third-party platform to "one-click generation" of the applet on the third-party platform. The advantages of choosing this platform to develop Mini Programs are: low cost, convenience, and speed.

However, the mini programs of this kind of platform are often developed based on templates, so they often fail to highlight the characteristics of the enterprise and the characteristics of the product, and cannot leave a deep impression on customers. In addition, most of these platforms are paid on a monthly or annual basis, which virtually increases the development cost of enterprises and merchants.

Find a professional Mini Program development service provider.

Finding a professional Mini Program development service provider is a more commonly used development method. The advantages of this method are: firstly, it can save the trouble of forming a team and save labor costs; Secondly, each function and page can be customized and developed according to the characteristics of your own enterprise and products.

This is conducive to enterprises to do a better job in marketing and promotion.

Before listing products, first go to "Product Category", set up the product category, and start "List Products".

Step 5: Shop decoration.

Before putting the product on the shelves, start the store decoration, drag and drop the basic components on the left into the mobile phone frame, set the components on the right side, complete the setting, click submit, and after the submission is completed, you can see the displayed renderings in the mobile phone frame. After all the components are built, click "Save & Publish" to "Set your store as homepage", and then click "Publish".

Step 6: One-click publishing.

The process of one-click release is: scan the code to authorize, publish the Mini Program, submit it for review, pass the review, and officially release it.

1.Ensure the freshness of all fresh food, expired or bad fruits and vegetables should be dealt with in a timely manner, if the user buys fruits and vegetables at your house to see that they are all wilted or bad, the experience of buying is not good.

2.If it is about to go bad or not very fresh, you can make a ** area, which also promotes sales and increases customer flow.

3.You can take a takeaway platform or build a small program in Deyoudian, and if you think the takeaway platform is expensive, you can do delivery services in the mini program, and those that are nearby can be delivered to your door.

4.With the applet, you can set up some stunt spikes on it from time to time, fight **, and you can also pull a group if you have nothing to do, and notify the group in time if there are any activities, so that users can consume in the applet.

Specific method: The small program template based on the SaaS platform is built, which is low and fast to develop, and it is very easy to get started.

There are a lot of them on the Internet, so you have to find the right one for you! It depends on whether the template type is rich, whether it is appropriate, and whether the company is responsible.

Like before, I have tried to use it in Deyoudian, and merchants only need to simply drag and drop the design or use the theme template to generate a small program with one click, which is quick to use and easy to use.

At present, the development cost of Mini Programs on the market ranges from thousands or tens of thousands, and there are also service providers under the banner of free, such as providing free Mini Program templates, which need to be carefully considered, and the operation of any company needs costs.