What are the benefits of mini program development in the maternal and child industry?

2. Interact with different WeChat***, share data, and drainage. It can do tens of thousands of hundreds of thousands of data drainage and promotion within 10 days, and use other people's fans to do their own business.

3. WeChat payment and Alipay payment are just payment tools, and you can precipitate customers by paying with a small program, and you can push information, new products or preferential activities to customers within 7 days after seeing the user's browsing records and applet payment in the data background of the enterprise applet, that is to say, the applet payment can realize customer precipitation, after-sales service + later promotion and marketing.

4. There is no limit to the number of Mini Program codes generated, which can realize one thing and one code, and know the customer's best channel and delivery effect. Similar to the WeChat group ID recognition function of the Mini Program, it can be classified and managed, and the user portrait can be automatically classified in the background, region, gender, and age. Data analysis of mobile phones, active users, etc.

5. WeChat has set up a search application department to support social search, application search, content search, and the applet can directly find you through the name of the applet through accurate search, fuzzy search, and associated word search, that is to say, the name of the applet is unique, once you register others, you will represent the entire industry.

6. Mini Program SEO optimization, each Mini Program can set 10 keywords, search keywords to find the company's Mini Program, a mobile application that can lock accurate customers, so that strange customers can easily see you by searching for keywords.

This depends on what you do, if it is according to your needs, it is called development, the development cost will be relatively high, I personally do not recommend finding someone to develop, you can go to the Internet to find some developed systems, there are likes to do small programs better, there are more functions, there are many kinds of templates, and they are all beautiful. Recently, Youzan has also cooperated with the mini program.

1. Enter the maternal and infant applet: carousel posters help visual impact, display the latest maternal and infant product preferential activities, and guide users to have the impulse to buy and receive coupons, coupons are one of the best ways, mainly so that customers need to enjoy the preferential treatment of maternal and infant products or services, and promote customer desire to buy.

2. Evaluation and recommendation: You can add the customer's review function to improve trust and recognition through user feedback. Achieve word-of-mouth communication and achieve fission promotion effect.

5. Membership management: The same as offline membership management, online membership management can not be ignored, and only by doing a good job in member maintenance can you really have members.

The Mini Program membership card has activities such as point giving and coupon collection, guiding individual customers to reduce their defensive psychology and become members spontaneously. This step also allows the merchant to have the customer's mobile phone number, making it easy to carry out later marketing activities.

9. Product introduction: The hypermarket gathers a complete range of infant products, and has a detailed classification according to different attributes, so that users can quickly find the products they need, meet the personalized needs of users, and improve the user experience.

Let users within 5 kilometers nearby discover your store, and market your store at zero cost. Compared with the previous distribution of flyers, advertising and other things are much more time-saving and labor-saving. With the widespread acceptance of Mini Programs, more and more users will use Mini Programs to find offline stores, allowing you to benefit invisibly.

Now it's very simple to make a mini program, and the first step is to register.

Fill in the Mini Program information as required, including email, password, etc., after filling in, the system will send you an email, log in to the corresponding mailbox to activate.

After activation, select the subject type, select the individual, and the enterprise will need to submit some information. Once everything is done, this is the registration complete.

Use the Mini Program password to log in to the Mini Program backend. Set the Mini Program's avatar, name, service category (this must not be scribbled) and other information in [Settings], and wait for WeChat review after submission.

In this way, your Mini Program is registered.

The second step is to generate a mini program.

Although there is already a Mini Program, there is no real Mini Program entity, and it has an empty name, and I don't know what it looks like. There are a lot of third-party Mini Program development tools on the market, and we can use them to do it. Here I take the Woran website building platform applet development tool as an example to show you how to make your own applet.

1.Choose a templateFirst, pick a template you like and get started.

2.Directly click "Add New Product" to put all your products on the shelves. If you have a lot of products, don't forget to set up your product categories in [Store Settings].

4.Add or remove various boards. A mini program** is made up of various sections: carousels, shortcut buttons, sliding layouts, promotions, and more.

The development methods of the mother and baby mini program are divided into the following three ways, and you can choose according to your actual situation:

Self-development: Self-development means that you set up a development team to develop Mini Programs. The benefits of this way are:

From development to later maintenance, upgrades, revisions, etc., it is more convenient to communicate. However, to form a team, you not only have to pay the recruitment cost, but also need to pay the technical staff to accompany the shed. Due to the need for a certain amount of financial support, it is often only chosen by large enterprises that are not short of money.

Third-party drag-and-drop platform generated:

The third-party drag-and-drop platform generation is to use the resources provided by the third-party platform to "one-click generation" of the applet on the third-party platform. The advantages of choosing this platform to develop Mini Programs are: low cost, convenience, and speed.

However, the mini programs of this kind of platform are often developed based on templates, so they often fail to highlight the characteristics of the enterprise and the characteristics of the product, and cannot leave a deep impression on customers. In addition, most of these platforms are paid on a monthly or annual basis, which virtually increases the development cost of enterprises and merchants.

Find a professional Mini Program development service provider.

Finding a professional Mini Program development service provider is a more commonly used development method. The advantages of this method are: firstly, it can save the trouble of building a team from the source and save the remaining labor costs; Secondly, each function and page can be customized and developed according to the characteristics of your own enterprise and products.

This is conducive to enterprises to do a better job in marketing and promotion.

There are two ways to develop and produce Mini Programs, template development and custom development.

1. If you want to do a small program for mothers and babies, the demand is an ordinary function, if the page is presented, you can choose the way of template development, cost-effective, about 3000 can make a small program with marketing functions, and the online sedan will be fast, and it will be successfully put into use in about 5 days.

2. If the functional requirements of your maternal and infant applet are complex, you need to use the method of custom development, and the development company will develop the functions for you one by one according to your needs, and each function is what you want, so the time is relatively long, a few weeks to a few months, ** is also more expensive, the starting price is about 30,000 yuan, and there is no cap, it depends on your needs.

Fujian Hummingbird Cloud Business will answer for you!

How to use Mini Program marketing? First of all, ask yourself why users use your Mini Program? You have to give users a reason to use your Mini Program!

There are two things that users can use your Mini Program: first: ** discount; Second: convenient service;

Therefore, first of all, we must take out a part of the popular products for drainage, and use the functions of the mini program to bargain and buy for a limited time in combination with the popular products. Users sit on the comfortable sofa and open your Mini Program to snap up discounted products, and enjoy the convenient services even if they are delivered, then the user will become your free salesman and will share the Mini Program to WeChat groups or WeChat friends. In this way, you have achieved the effect of fission drainage, with the help of explosive products, through one group of users to attract another batch of users, and if you have to handle it properly, you will attract another batch of users.

This way your footfall will come up.

So how do you make money back? Two words: relying on mass, a large number of products is a good way to increase sales and increase turnover.

This cherry blossom is like us visiting a large supermarket, although we focus on buying ** products, but when we encounter other necessities, we will also buy. Therefore, the role of massive products is to encourage users to choose diversified choices when visiting the Mini Program, increase sales, and you can set the minimum delivery amount in the Mini Program. In this way, the cost of the previous popular products can be recouped.

This cycle must be long, so that users can develop the habit of using your Mini Program and develop the habit of checking popular products every day, then your Mini Program will be successful, and your online marketing will open the door. Customers will be continuous.