Niulanshan, which took the low end route, why is it slowly moving onto the middle class table now?

First, ** low, is an important reasonFor people who don't usually drink alcohol, they basically don't feel anything about alcohol, and they don't feel anything about good wine or famous wine. People who usually drink a lot, if they drink about 50 yuan of mid-range wine every time, this consumption level is really unacceptable to ordinary people, and the positioning of 15 yuan of Niulanshan, everyone can accept it, and the middle class is no exception, no one's money is blown by the wind.

Second, popular things can be accepted without losing faceWhen Chinese go out, they love to talk about face, and drinking is no exception. If everyone else drinks dozens of yuan of liquor, and you, as a middle class, drink 15 yuan of low-grade liquor, it will be too shameless. But there are exceptions, depending on whether the thing is popular or not.

Just like smoking, many local tyrants in Guangdong usually like to smoke cheap Double Happiness, Shandong's big boss, and General Bai, who usually likes to smoke more than ten yuan, although these two kinds of cigarettes are cheap, they are popular. Niulanshan is no exception, although it is cheap, but there are too many people who drink, and it belongs to the standard for drinking among friends. From this point of view, you drink me, I drink everyone, and the middle class drinks 15 Niulanshan, and you don't feel embarrassed.

Third, the taste is acceptable, and it doesn't hurt to drink moreAnyone who drinks alcohol has this feeling, that is, "the drunkard does not mean to drink". When everyone drinks liquor, the moment the wine just enters the mouth, it is often a very uncomfortable expression, this picture should be able to imagine why this is so? In fact, wine has a spicy taste, and if you say that the wine is delicious, it is actually pretending, and any wine has a spicy taste, but the taste of good wine is relatively better.

The essence of drinking alcohol is actually to pursue a slightly drunk and not uncomfortable state, to put it bluntly, I want to be a little excited, my stomach is not uncomfortable, and the wine is not up. From this point of view, 15 Niulanshan is doing a good job. In terms of the pursuit of taste and comfort, Niulanshan is okay, and it is not surprising that it can go to the middle-class table.

Overall, Niulanshan is in line with the public, cheap and affordable.

This is because Niulanshan has also begun to take the high-end route, so it has slowly stepped onto the middle-class table.

Because Niulanshan has begun to progress towards high-end, it will progress.

Because it used to be on the low end of the route, but now it's slowly going up.

It may be that their business model has changed, so it will cause such a result.

Maybe the quality of Niulanshan is now improving, and the taste has also improved.

It may be that there are more and more people who like them, so it will cause such a result.

It may be that their business model has changed, the quality of goods has also changed, and they are becoming more and more popular with people.

Because everyone's love for it is getting higher and higher, the quality of the product is also improving.

The taste of Niulanshan is still very good, and it is also in line with people's range.

The reason why Niulanshan, which is 15 yuan, can go to the middle-class table is because its price is moderate, the taste is good, and the popular brand is easy to accept. Moreover, Niulanshan, as a domestic liquor, does not lose to big-name liquor at all.

As we all know, Niulanshan, as a domestic liquor, with the continuous strengthening of the branding trend, this liquor is more and more loved by the middle class, and even becomes a popular brand, which is surprising, after all, ** is so low, ordinary people will not choose this liquor, but it is loved by many people. The reason, in addition to the ** discount, is because this wine has its own uniqueness.

First of all, at the beginning of the launch of Niulanshan, many people actually didn't have a good impression of this wine, after all, it was so cheap, how could it be delicious? However, with the continuous improvement of the promotion of this wine in Niulanshan, it seems that many people have developed a good impression of this wine. Sure enough, I don't know if I don't try, and I'm shocked when I try it.

Although this wine is cheap, its taste is really good, people who are used to drinking Wuliangye and Moutai occasionally try this wine and find that its taste is not inferior to these big-name wines.

In addition, Niulanshan's reputation is very good, and many middle-class people choose Niulanshan with one word: true. People who have drunk Niulanshan said that Niulanshan does not taste like fifteen yuan of wine at all, and when you take a sip of Niulanshan, the moment you enter it, your throat feels very comfortable, and you know that it is a very pure puree when you drink it, and there is no feeling that the fake wine is too blended.

Sure enough, conscientious merchants, conscientious manufacturers, let consumers rest assured and satisfied.

Therefore, it has to be said that the word-of-mouth of a brand is very important. Just like Sanlu milk powder, it was originally a domestically produced milk powder brand, but it was because of fraud that it led to the final bankruptcy, so "true" is very important.

Because in his own continuous development and research and development, he gradually improved his overall price level.

Because this wine is very delicious, and it is not expensive.

Because the Niulanshan advertisement is well done, and it is relatively smooth to drink.

Because many people think that this wine is very affordable and delicious.