Is Pinsheng a brand of tea?

That's right, it's called tasting Shengxi tea.

I haven't heard of it, there are too many like this, I pay tea.

Heytea is a new tea brand.

Heytea (formerly known as "Imperial Tea") is a Chinese chain tea brand operated by Shenzhen Meixixi Catering Management, founded by Nie Yunchen in 2012, headquartered in Aerospace Science and Technology Plaza, Nanshan District, Shenzhen, with the tea brand "Heytea" and the baking brand "Heytea Hot Mai".

The company relies on word-of-mouth marketing on social** to reduce ad spending. Young consumers are its main customers. Most of the storefronts are in bustling shopping malls in first- and second-tier cities. Its well-known product is the cheese milk cap.

Go to Nanjing to play, see a tea, order Zhizhi Mango and Sea Salt Four Seasons Spring Milk Cream, it feels very delicious, my boyfriend especially likes to drink Zhizhi Mang, the packaging is also very good-looking, next time I will buy it.

Hey Tea, the name of milk tea.

On May 12, 2012, Heytea's first store opened in Jiuzhong Street, Jiangmen City, Guangdong Province.

Queuing for seven hours and scalpers increasing the price to resell, this is not buying a train ticket, but a cup of milk tea.

After becoming popular all over the Pearl River Delta, the "Internet celebrity" Heytea landed in Shanghai after the Spring Festival and opened its first branch in the Yangtze River Delta region at Raffles City. Just like when it first entered the Shenzhen and Guangzhou markets, as soon as the Heytea Shanghai store opened, the scene of hundreds of people queuing up every day swept social networks.

In addition, a cup of milk tea of 20-30 yuan was fried to seventy or eighty yuan, and the news of scalpers and ** active came out, and questions about hunger marketing and hype followed. Visiting Guangzhou and Shanghai, it was found that queuing has become the norm at the entrance of Heytea, but compared with the popularity of Shanghai stores that need to queue for 7 hours, Heytea's Guangzhou market, which has an earlier entry time and a larger number of branches, is relatively rational, with an average queuing time of about half an hour. The interviewees all said that the taste of Hey Tea is generally good, but if it is really a 7-hour queue just for a cup of milk tea, it is still very unworthy.

Experts point out that this is a symbolic consumption that is irrational. At this time, the significance is not in the milk tea itself, it doesn't matter whether it tastes good or not, but being able to buy such a product, in chats and social networks, is to send a signal to my friends that I have bought something that is difficult to buy and that you don't have.

A crazy brand born in a small alley.

On May 12, 2012, the first Heekcaa, formerly known as Imperial Tea Royaltea, was born in an alley called Jiangbianli in Jiangmen, Guangdong. As the pioneer of cheese milk cover tea. Different from the traditional milk tea drinks on the market, which are coarsely made and cheaply cooked, Heytea focuses on presenting high-quality tea aromas from all over the world, giving new vitality to this ancient culture.

It is the goal of Heytea to make it convenient and easy for every customer and friend to drink their favorite tea.

Brand positioning, shaping social currency.

In terms of marketing, Heytea is focused on building itself into a social currency. The positioning of Heytea is the Starbucks in the tea category, representing the high-quality and high-enjoyment petty bourgeois life under the consumption upgrade. In your spare time in the afternoon, you are willing to have a cup of coffee at Starbucks, take a photo, and spend the afternoon staying.

Heytea benchmarks Starbucks and has become sought after by young people at present, representing a symbol of youth, distinctiveness, petty bourgeoisie, and high quality. A cup of Hey Tea represents identity. But unlike Starbucks, Starbucks portrays a middle-aged man, gentlemanly, delicate, mature and stable, and will not make mistakes.

And Heytea creates an image of a young and energetic, full of vitality, who will make mistakes but will change. It represents the spiritual essence of the current consumption upgrade.

The original meaning refers to the sugar tea in which the bride and groom honor each other's parents. Nowadays, there are also people in the commodity society who use festive and beautiful sounds as trade names, such as: happy wine, happy sugar, etc., are used as a brand name of wine and sugar.

It's just that the hype is particularly strong, the service is very poor, and the Chinese consumer group thinks that this is because it is good, so they will pursue it.

The same milk cap tea as the tea Hakata Gong tea! It tastes good!

Heytea is the English name of Heytea, heetea is not.

Heytea used to use the name "Royal Tea", but this name cannot be registered as a trademark, so the brand registered in 2015 under the name "Heaytea Heytea".

First of all, whether it is Hey Tea or Dongxi Tea, it is not from Hong Kong, these two brands are from the domestic province, Guangdong, these two do not belong to the same brand, they both came out at the same time, so the name does not exist in copycats. Each has its own value.

Not a brand.

Dongxi Tea adheres to the goal of operating new tea cheese recipes and innovative brand stores, and promoting the brand with naturalness, no burden and health.

Heytea originated from an alley by the river, formerly known as Royal Tea Royaltea, in order to distinguish it from the endless copycat brands, it was comprehensively upgraded to the registered brand Heytea.

I don't think so. It can develop like this, all thanks to its own business and philosophy.

This is not the case, Heytea also has its own development route, and it did not evolve from yellow tea.

No, it has its own marketing strategy and its own development goals.

I don't think so, but this kind of brand is really creative.