How to market the cosmetics of Miki Ercao

When choosing cosmetics, you should consider the following two aspects:

1.The quality of cosmetics.

First of all, the most important thing in choosing cosmetics is to see if the quality is ***. Generally speaking, it is better to choose famous factories and brand-name cosmetics, because the equipment of famous factories is good, the product standards are high, and the quality is high, and brand-name products are generally trustworthy products and are relatively safe to use. Do not buy cosmetics without manufacturers and trade marks, and pay attention to whether the product has an inspection certificate and production license to prevent counterfeiting.

Also pay attention to the production date of cosmetics, generally cream, cream, honey products as far as possible within one year of the factory.

Secondly, learn to recognize the quality of cosmetics.

Recognize by appearance: Good cosmetics should be brightly colored, elegant and soft. If you find that the color is dark and dirty, and the shades are different, it means that there is a problem with the quality. If the appearance is turbid, the oil and water are separated, or there is flocculent, and the paste is dry and cracked, it cannot be used.

Identification from the smell: the smell of cosmetics is some elegant, some strong, but all are pure. If it smells pungent and strange, it means that it is a shoddy or spoiled product.

Identification from the feeling: take a little makeup and gently apply it to the **, if it can be evenly and tightly attached to the skin and has a smooth and comfortable feeling, it is a delicate texture of cosmetics. If there is roughness, stickiness, or even itchiness and dryness after application, it is inferior cosmetics.

2.Personal and environmental factors in the selection of cosmetics, in addition to the quality of the cosmetics, but also take into account the user and environmental factors.

According to the type: oily** people, to use a clean lotion skin care products; People with dry skin should use nutritious moisturizing skin care products; People with normal skin should use gentle skin care products.

According to age and gender: children are young and tender, with little sebum secretion, and special skin care products for children must be used; The elderly** atrophied, dry and thin, should choose skin care products containing oil, moisturizing factors and vitamin E and other ingredients; Men should choose men's skincare products.

Depending on skin tone: When choosing cosmetics such as lipstick, eye shadow, foundation, nail polish, etc., it is important to match the shade of your skin tone. People with fair skin should choose cosmetics with sun protection.

Depending on the season: Depending on the season, the cosmetics used will vary. In the cold season, it is advisable to use cosmetics with moisturizing and moisturizing properties, and in summer, it is advisable to use lotions or powders.

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