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Note 1: Whether you are suitable for promotion.
Many people think that the promotion must be good, but after the actual promotion, the effect is very poor. Promotion, like any kind of promotion, has its own shortcomings: some industries are not suitable for it.
For example, in the catering industry, for example, so-and-so sauerkraut fish. The customer wants to eat fish, go directly to the **** to see, on the road may use the map to see, few will be found through the search engine. There is no effect on the promotion.
Note 2: Whether you have sufficient funds.
A lot of people are concerned about how much money does it cost? I will tell you about ** in the second column. Let's not talk about it here, the only thing that can be determined is that there must be sufficient funds to do promotion, if your financial deficit is often in deficit, then you are not suitable for promotion, the promotion itself is a long time, only hang on the home page for a few days, it is difficult to ensure the effect.
Note 3: Don't be fooled by marketing consultants.
Many bosses don't know how to promote, but they also want to do it. Since you want to do it, then make an appointment with a marketing consultant, at this time, you must pay attention not to be fooled, you must have your own considerations, and some sales will move out of the xx (regional name) company in order to quickly negotiate the order, and try to dispel your concerns. Don't believe it, the company is only in Beijing, and the local ones are all promoters.
Note 4: Promoting malicious clicks cannot be ignored.
The biggest thing to pay attention to when doing promotion is to know its vulnerability: malicious clicks cannot be banned. Many marketing consultants will tell their clients that malicious clicks can be blocked.
In fact, the so-called blocking is only blocking IP addresses. If malicious clickers keep changing IP addresses, we can't prevent it. In today's market competition, it is not uncommon to be maliciously clicked.
Note 5: Optimization is not without its own merits.
Some bosses will compare promotion and optimization. Naturally, the cost of optimization is much less than promotion. Many marketing consultants will say that if the optimization is not good, the effect is difficult to guarantee.
That's right, too. As an operator who has been optimizing and promoting in parallel, I believe that there is indeed a problem that the effect of optimization cannot be guaranteed, and some very popular keywords are difficult to optimize to the homepage. But for unpopular words, optimization is necessary.
And once optimized, it's hard to get off the homepage.
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It is advisable to recruit a person who is interested in writing.
In addition, your problem is that advertising is charged per click, that is, if you have an IP click on your ad, you will have to pay xx money (your bid).
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There are three ways to do promotion on the top: free direct look down (3) 1. Bidding promotion.
This does not need to be introduced, everyone knows that it is a way to promote through pay-per-click; Contact the staff to open it!
2. Optimize promotion.
It is also called ** optimization promotion; Chinese meaning: search engine optimization; Abbreviated as [SEO]; To put it simply, it is to make reasonable adjustments to the structure of the search engine, and make scientific treatment of the content and page factors including titles and descriptions, so that each web page can most effectively reflect the information that the web page needs to express, so as to make users generally rank high in the target keywords promoted on the search results page while looking for information!
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3. In response to malicious clicks, the business shield has now been launched, which can be prevented, and can also be prevented by setting a negative IP in the background.
3. There is no limit to the number of clicks on an IP, and there is no clear official explanation for the consumption problem generated by an IP click.
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Summary. Hello, advertising is charged for the number of times you are charged for one click, and you are charged once for each click. Here's a simple example:
If you are promoting "clothing" ads, the cost of each click is 2 yuan, and the user clicks 200 times a day, 2 yuan * 200 times = 400 yuan, that is, 400 yuan of advertising costs a day.
How much does it cost to run ads a day.
Hello, advertising is charged for the number of times you are charged for one click, and you are charged once for each click. Take a simple example: if you are promoting a "clothing" advertisement, the cost per click is 2 yuan, and the user clicks 200 times a day, 2 yuan * 200 times = 400 yuan, that is, 400 yuan of advertising cost a day.
I'm sorry I don't understand, but can you elaborate on that?
Hello, bidding clicks are charged, and the higher the quality of the same position, the lower the click** that advertisers will have to pay. Therefore, advertisers can reduce the cost of advertising by continuously optimizing the content of search ads.
Understandable, dear.
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Fees:1
PPC promotion fee: For customers who open an account for the first time, the minimum advance payment is 5,600 yuan, and there is no limit to overpayment, of which 5,000 yuan is the promotion fee pre-deposited by the customer, and 600 yuan is the service fee.
Your payment will be credited to the PPC you signed up for, and you will be deducted when a potential customer clicks through PPC to visit you.
The PPC click billing system counts clicks every 15 minutes and deducts the corresponding fees.
You can log in to PPC Customer Manager at any time to check your clicks.
Bill-per-click on ads: Starts at 0
There is no limit to the number of keywords that each user can submit, no matter how many keywords are submitted, they will be billed according to the actual number of clicks of **.
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