The question of PR relations, what principles must be followed in PR relations

The so-called public relations, literally explained as public relations, this public is at best the whole world and even all mankind, and at the small level, it can be specific to a small company and a small enterprise. And the people who need to deal with this part of the relationship later referred to it as PR. So far, it has encompassed too many aspects.

Some companies need public relations personnel to talk about the project to pull the project, at this time public relations seems to play a role in marketing, and some companies need public relations personnel to plan an event, to plan a ** In short, it is mainly a discipline that deals with relationships, including interpersonal relations, social relations, international relations, the relationship between inanimate value things,,,,,, etc,,,., and this thing has its unique meaning and interpretation in a specific period with the development of the times Of course, in the current society, due to the reform and opening up, the development of the same world and the same dream, these comrades have to take risks many times, they are often active on the edge of the river, and sometimes it is inevitable that they will get their shoes wet, this is inevitable, we must fully understand it, and think about it from another angle, if the situation was at that time, maybe you not only occasionally wet your shoes, but even often soak your feet in the water. Most people are still seriously interpreting the wonderful profession of public relations, because public relations itself is still good, on the contrary, without it, the beautiful world is really disadvantaged...

PR Intelligence Department.

Public relations (public relations, referred to as "public relations") is translated from the English "public relations", Chinese can be translated as "public relations" or "public relations", whether its literal meaning or its actual meaning is basically the same, refers to the communication and communication relationship between the organization and the public environment. Public Relations is also an emerging major in China's higher education, offering courses from junior college, bachelor's degree to master's degree. There are many definitions of public relations, which generally refer to the management activities of a social organization that uses communication means to form two-way communication between itself and the relevant public, so that both parties can achieve mutual understanding and mutual adaptation.

This definition reflects that public relations is a communication activity as well as a management function.

It is generally believed that it is to deal with emotions between people. This is the idea in the broadest sense.

1. The principle of authenticity: It means that when an organization carries out public relations activities, it must be based on the organization's good behavior and grasping the facts, truthfully transmit information about the organization to the public, and at the same time truthfully convey information about the public to the organization's decision-makers.

2. The principle of equality and reciprocity: It means that public relations activities should take into account the interests of both the organization and the public, and make both parties mutually beneficial and reciprocal on an equal footing.

3. The principle of overall consistency: It means that when social organizations carry out public relations activities, they should stand at the height of "society" and comprehensively consider the impact that may be generated by the activities on social and economic benefits, social and ecological benefits, and the construction of social and spiritual civilization, so that all aspects are in line with the long-term and fundamental interests of the public.

4. The principle of public relations for all employees: refers to the development of public relations work of an organization, which not only depends on the unremitting efforts of full-time public relations agencies and public relations personnel, but also depends on the cooperation of all departments and all employees of the organization, and requires all members of the organization to pay attention to establishing the concept of public relations, pay attention to and participate in public relations work, and contribute to public relations work.

What are the principles that must be followed in a PR job?

1.the principle of putting the public interest first; 2.the principle of credibility first; 3.The principle of seeking truth from facts.

Public relations is a kind of social relationship between a social organization and the part of the public that constitutes its living environment and affects its survival and development, and it is a science in which an organization establishes a good relationship between employees inside and outside the organization and between organizations in order to achieve a specific goal.

Public relations first appeared in 1807 in the United States **Thomas Jefferson's congressional address. In 1904, Ivy Lee used the term public relations to describe the concept of public relations, and he was the first to use the concept, which was later shortened to PR, which is the abbreviation of public relations.

Public relations is composed of three elements: social organization, public and communication, and is a science and art for social organizations to survive and develop, through communication and communication, to shape the image, to balance interests, to coordinate relationships, to optimize the social psychological environment, and to influence the public.

Prospects for the development of the public relations profession:

Government affairs institutions: information research, corporate culture, image planning, publicity and promotion, foreign affairs exchanges, communication management, social survey, public planning, crisis public relations management.

Examples of continuing undergraduate majors: Public Service Management; Administration.

Public relations is a comprehensive and organized publicity campaign aimed at influencing, improving, maintaining and enhancing the image, reputation and relationship of an enterprise, organization, institution or individual, as well as activities related to the public, including relationships, social relations, relationships, community relations, etc.