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With the progress of the times, the innovation in the automotive field, many independent brand automotive products have gotten rid of the previous "low quality and low price" marketing method to high-quality development, the primary development is to establish their own high-end brands, now there are Geely Lynk & Co, Great Wall WEY and other brands, the performance in the market is good, many have won the recognition of new car buying forces, for which Chery is also carrying out its own high-end brand, first of all, Qoros in 2017, However, in terms of market performance, it is not satisfactory.
And China Baoneng, originally with this in the financial real estate, insurance and other industries to make a fortune, since 2017 hurriedly entered the automobile market, and now wants to increase shares of Qoros Automobile, so as to achieve Qoros Automobile shareholding, whether it can save Qoros Automobile, the future is not clear, and Chery's attitude towards Qoros, because of its sales problems, so it seems to have lost confidence, Baoneng can take over the market? Still a problem.
China's automobile market, Baoneng is not a cross-industry development, today's Huatai Automobile, in the marginalized enterprises, many ** are reporting factory shutdowns, employees to pay and other issues, the society is worried about Huatai Automobile, in fact, Huatai Automobile is also the same as Baoneng, belongs to the financial industry, the car is just a sideline for people, so objectively speaking, do not expect Huatai Automobile to increase the main income.
Baoneng is the same, in the entry into the Chinese automobile market, vaguely remember that Baoneng said to contribute to the domestic independent brand, at that time Qoros was in a period of development, if you know that it is the current situation, I am afraid it will not rush into the army, and now increase the share capital to improve Qoros Automobile, for the "layman" Baoneng, what are the chances of winning? Chery's words, there are too many "sons", so it is not necessary to rely on Qoros to support the development of the enterprise, and the shortcut of the Chery brand, which was listed in April today, is the best example.
And what about Baoneng? Chery shakes the pot, is it okay? On the other hand, if today's domestic high-end brands do not have a substantial place to attract consumers, and do not meet the needs of consumers in terms of intelligent connection and smart life, then how long can they exist in the market?
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I think it's better for Chery to make Qoros by itself, the powertrain is there, and it must be better to hire a good design team than to give a layman!
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Qoros is a good car
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