Nissan performed well in the first half of the year, why did Sima only sell 4 vehicles, an average o

Nissan's performance in the first half of this year was not bad, with cumulative sales reaching 10,000 units, a year-on-year increase, and such results can actually be achieved. However, the performance of some of its models is somewhat unsatisfactory, especially the new generation of Teana, which has not performed well as expected since its launch, and even sold less than 5,000 units in May this year. However, fortunately, in June, the sales of Teana recovered a little, and the terminal sales achieved 8,002 units, a month-on-month increase.

However, we are not talking about the sound today, but another mid-level car under Nissan. Everyone must be depressed, Nissan still has a mid-level car? That's right, this car is Nissan Sima.

Just listen to the name, I don't think most people know it. And in terms of sales, in the first half of this year, Nissan Sima only sold 4 units, yes, 4 units. This kind of achievement is less than one a month on average.

It's a bit awkward.

In fact, there is a reason why Sima has almost no sales. We know that although the name of Sima is a play, it is a little embarrassing in terms of actual product power. For example, in overseas CMA is equipped with a V6 engine, but in China it is different.

The engine it uses, the core power is exactly the same as that of Nissan Teana, just in the appearance of the sport, and more importantly, the ** positioning of Sima is slightly higher, with a starting price of more than 230,000 yuan, which is completely higher than the level that a normal intermediate car should have. In this case, ** goes up, but the performance does not increase, isn't it a little embarrassing.

In addition, Nissan did not pay much attention to the Sima car. Whether it is the promotion of the product or the support of the product power, it is almost meaningful. Moreover, at present, Nissan Sima is almost meaningless in the design of the product, although it is very individual, but it does not meet the needs of potential consumer groups in the market.

Because he was already behind in the second half of the year, he couldn't sell it.

Because he actually had a big flaw, and now he has been abandoned by people.

Because there are no new selling points, and the publicity is average.

Because people discovered his shortcomings in the later period, there were better car choices.

Because he doesn't have anything to attract.

Because other cars are much better than it, other cars sell well.

There are still many excellent cars in the same price range, and they can't attract customers.

It's still not good enough, so fewer people buy it.

I saw Sima in South Korea and it looks good.

There are still a lot of excellent cars, and they can't attract customers.

Nissan Sima's popularity can not be compared with the Ethereal, and since 2016 in the domestic market, Seema has never launched a replacement model, consumers buy key car are holding a wait-and-see attitude, seeing that Nissan Motor official does not have much hope for Sima, so consumers' evaluation of this car is generally not high.

The current (2016) model of Sima was launched in China in 2016, and a total of three models were launched at the beginning of the listing, and the official guide price was780,000 yuan, Nissan originally meant to let Sima benchmark Honda Spiri, but the market performance after the listing is really embarrassing, the dismal sales of models are generally unpopular, and the official Nissan has never been able to launch the next generation of Sima models, which makes Sima even worse in the domestic market.

Sima and Teana belong to the same platform, and both are positioned as mid-size cars. The difference is that the design style of Tian Lai is inclined to calm business, while Sima is avant-garde and sports, satisfying young people who pursue fashion and personality, Sima is more like an attempt by Nissan in the Chinese market, even if it fails, it will not have a great impact on Nissan as a whole.

In addition to these internal reasons, Nissan Sima is facing fierce competition from other manufacturers, such as Volkswagen Magotan, Passat, Toyota Camry, Honda Spiri, Accord, Chevrolet Malibu, Buick Regal, Ford Mondeo and other mainstream medium-sized joint venture sedans; As a new car series, the influence and popularity of the company are very lacking, coupled with the inability to keep up with the publicity efforts in the later stage, as well as the fierce competition of other brands, it has become inevitable that Nissan Sima will gradually disappear in the domestic automobile market.

Millions of car purchase subsidies.

The popularity of Nissan Sima cannot be compared to that of the Teana, and since its launch in China in 2016, no replacement model has been introduced. Consumers basically take a wait-and-see attitude when buying a car. Seeing that Nissan Motor officially has too much hope for Sima to be rotten, consumers' evaluation of this car is generally not necessarily high.

Sima Cash (2016 model) was listed in China in 2016. At the beginning of the listing, a total of three models were launched, and the official guide prices were yuan, yuan and 10,000 yuan. Nissan's original intention was to put Sima and Honda Platinum in competition.

However, the market performance symptoms after the launch are really embarrassing, and most of the models with dismal sales are unmatched. Nissan has never been able to launch the next-generation SIMA model.

Sima and Teana belong to the same platform and are both mid-size cars. The difference is that the design style of Tian Lai is inclined to calm business, while Sima is avant-garde and sports, satisfying young people who pursue fashion and personality. Sima is more like a Nissan attempt in the Chinese market.

Even if it fails, it doesn't have a lot to do with Nissan as a whole.

In addition to these internal reasons, Nissan Sima Tangerine Stove, like Teana, faces fierce competition from other manufacturers, such as Volkswagen Magotan, Passat, Toyota Camry, Honda Sprui, Accord, Chevrolet Malibu, Buick Regal, Ford Mondeo and other mainstream mid-range joint venture cars; As a new car series, the relationship and popularity of Sima itself are basically lacking, coupled with the inability to keep up with the publicity efforts in the later stage, as well as the fierce competition of other brands, it is inevitable that Nissan Sima will gradually disappear in the domestic auto market.

Millions of car purchase subsidies.

The publicity is not enough, and the cost performance is not high.

It's not a brand, and it's not doing any marketing tools.

The name of supporting domestic production is getting louder and louder.

I've never heard of this car, and the lack of publicity is also a reason.

The popularity is too low, or it is not much.

I haven't heard of this car, so the marketing is not in place.

This is because no one knows the car, and of course no one buys it.

No one knows about this car, everyone doesn't know, who will buy it.

It's not a lot of advertising.

The publicity is not enough, and the public does not know about it.

This grade crown can't survive, let alone Sima? Later, there will be Taurus to go down to the funeral.

I'm sure many people think of the Passat, Magotan, Accord, Teana, Camry, and other mainstream models when they think of the best-selling mid-level cars on the market right now. These cars have outstanding performance in terms of brand strength and word-of-mouth sales, meeting the needs of the majority of consumers, but there are also some relatively "alternative" models. For example, Nissan Sima can be described as quite "alternative".

It's not an exaggeration to say that it has a good skin, but it hasn't won the hearts of consumers. Nissan Sima is considered a relatively failed model in the mid-level car market.

Currently, the car is in production and sales. It sold a total of 5 units in 2019. Now it has sold 0 units for more than a month in a row.

This market performance can be described as miserable. Although the sales of Sima are poor, this car also has certain bright spots. In order to increase sales, the starting price of this car has been reduced to less than 200,000 yuan, which is only 40,000 more than the Teana.

You know, as early as more than ten years ago, Sima was also a luxury car. At the time, it was as high as 800,000, but now everything has changed. Not only has it gone down, but so have its sales.

It can be said that the biggest highlight of Sima is nothing more than the appearance of good looks. As one of the first sports models, the Seema has always been popular with young people, but due to its quality, reputation, and some personal reasons, the car did not catch fire. However, the appearance with a high appearance can be said to be a highlight.

The front features a classic Nissan V-shaped design. The exaggerated grille takes on an aggressive side, and the flat shape creates a strong sense of movement. The body is very dynamic.

At first glance, it really feels like a complete sedan. Such a design will not go out of style even if it lasts for another 5 years.

From the point of view of body size, Sima does not have any obvious advantages, especially the wheelbase performance does not have any advantages in the same class of models, coupled with the impact of rear sliding, in fact, the rear space is very compact, not as good as everyone thinks. As early as five years ago, the interior decoration of Sima was quite trendy, but now, it can only be said that it is relatively ordinary, and it can be seen that it is a bit stylish and dynamic, echoing the appearance. The central control layout is very simple, showing a good sense of hierarchy, the workmanship is also very honest, and the decoration and chrome decorative strips of the soft material packaging are in place, showing a certain sense of grade.

In addition, the combination of black and brown ruler state colors creates a good atmosphere, which is in line with its positioning as a sporty model.

In terms of configuration, the LCD ** control panel, LCD instrument, flat-bottom steering wheel, electronic gear lever, knob button, panoramic sunroof, automatic air conditioning, leather seats, etc. All socks are now in full bloom. At the same time, it is equipped with an electronic stability program, lane departure warning, active braking system, reversing image, front and rear radar, keyless entry start, induction wipers and other functional configurations, showing a very comprehensive performance.

In today's domestic auto market, major brands have launched powerful SUV models to compete for more markets. After more and more fresh blood enters the domestic market, many classic luxury models can only be reduced in price due to poor sales. For example, the car we mentioned today is a very typical example, it is the Nissan series - Sima.

When CMA first entered the market, it was imported.

Compared with the imported CMA, the domestic CMA has not changed much in the overall appearance design and still retains the complete dynamics. The front adopts Nissan's latest design concept. The double-layered inverted trapezoidal grille is decorated with chrome trim strips, which greatly increase its sophistication.

In terms of lighting design, the halogen lamps and LED lamps on both sides of the new car make Nissan Sima richer and younger. On the other hand, the new car has a sharp silhouette. The delicate large wheels are very beautiful.

At the same time, the length, width and height of Dongfeng Nissan Sima are 4903 mm, 1860 mm and 1436 mm respectively. The wheelbase of the body has reached 2775 mm, and the space performance is still excellent.

Nissan Sima also has very young design elements in its interior design. The center console of the new car has an eco-friendly design. The two-tone stitched interior creates a very dynamic atmosphere.

The three-piece leather flat-bottomed steering wheel is extremely delicate in shape and decorated with a large area of soft materials, making the car feel and grip very delicate. Sima is also honest when it comes to security configurations. CMA is equipped with mainstream configurations such as vehicle driving dynamic control system, traction control and macro system, front and rear reversing radar, panoramic monitoring image system, pre-collision intelligent brake assist system, lane departure warning system, blind spot alarm system, reversing side view alarm system, tire pressure monitoring and so on.

As a very classic mid-level car, Nissan Sima has a good performance in terms of overall appearance, configuration and power. Compared with models such as Passat, Magotan and Accord on the market, this car is still very attractive to young consumers.