Japanese car sales in South Korea fell by 60 , can Chinese companies really profit from this?

In early July, Japan suddenly announced restrictions on the export of three important semiconductor materials to South Korea, while Japan's Ministry of Economy, Trade and Industry released statistics for August** showing that the volume and value of Japan's hydrogen fluoride exports for semiconductor manufacturing to South Korea have fallen to zero. In this regard, South Korea has also launched a number of "retaliatory measures", not only removing Japan from the "white list" of foreign countries, but also setting off a campaign to boycott Japanese goods such as cars, beer, and clothing.

According to Nikkei Chinese Network on October 7**, the September new car registration data released by the Korea Imported Automobile Association showed that the number of Japanese brand passenger cars was about 1,100, a year-on-year decrease of 60; The share of Japanese cars in South Korea's imports also fell to 5, down sharply from 16 in September last year. Originally, local brands such as Hyundai Motor in South Korea accounted for more than 7% of the market shareThe presence of Japanese brands has always been weak, and this time, there will be a large-scale boycott by Korean consumers, and the situation of Japanese manufacturers in South Korea will be even more difficult.

Golden Ten Data noted that the semiconductor dispute between Japan and South Korea has become more and more intense, and has now affected the automotive field. It is reported that due to concerns that Japan will strengthen export controls on auto parts in the future, South Korean manufacturers such as Hyundai Motor are asking Japanese manufacturers to increase exports to reserve three months of inventory; Japanese parts manufacturers also have the same sense of crisisAlpha, which manufactures door handles and key structures in Japan, has been imported in advance from August to secure a two-month inventory due to concerns about tightened controls in South Korea.

According to data released by the Ministry of Finance, Japan's auto parts to South Korea last year were 70.1 billion yen, while imports were 78.5 billion yen. Considering that the automotive industry is important to the economies of both Japan and South KoreaIf the situation escalates further, Japan or South Korea will ban the export of key auto parts to each other, which will inevitably bring further blows to the exports and economic growth of both countries.

Previously, due to the semiconductor dispute between Japan and South KoreaThe importance of the Chinese market and Chinese companies has become even more prominent, with South Korean manufacturers turning to Chinese semiconductor materials**, and Japanese companies investing heavily in building semiconductor factories in China。Some analysts believe that if the dispute between Japan and South Korea extends to the automotive field this time, it will also be a great benefit to China's auto parts manufacturers. Data show that in the past 15 years, China's auto parts exports have continued to growThe annual growth rate is about 30%, and it is expected that the export value of auto parts will exceed 60 billion US dollars in 2019.

China's domestically produced cars can be regarded as going abroad, and they can also rank first in the Korean market.

I think that after all, if its sales fall by 60%, there will be 60% of the market for cars in our country.

I think that's for sure, so that the market for our cars will enter Korea.

I think that's true, because if Koreans don't buy Japanese cars, they probably buy Chinese cars.

It is difficult for Chinese companies because there are very few Chinese companies in Korea that are well-known.

Not to mention profits, there must be advantages, so Chinese companies need to improve.

It should be possible, after all, the ability of Chinese companies to make profits is still very strong.

The main market for China's auto industry is still domestic, so it's hard to say.

Yes, because in this way, the market share of Chinese cars will increase.

With the continuous improvement of China's economic strength and people's living standards, China's automobile market is now booming. But careful friends may find that there are fewer and fewer Korean cars on the street now.

At the beginning, Korean cars were also a smash hit, with relatively low prices, rich configurations, large fuel-saving space, and relatively high brand value compared with domestic independent brands, they were once warmly welcomed by the Chinese people. But today, why is the sales of Korean cars getting worse and worse? Even if the price of the event is reduced, no one buys it.

First of all, let's analyze the inherent problems of Korean cars themselves. In the past two years, the consumer group of automobiles has become younger and younger, which has new requirements for the appearance and interior design of automobiles, requiring a more youthful and fashionable, sporty appearance, as well as a novel design and a sense of science and technology interior.

On the other hand, Korean cars in the past two years, although they have made innovative attempts in appearance and want to become more fashionable and dynamic, there are not many successful cases. Either it is too pompous and strange, or it is still mediocre and simple, old-fashioned. The unsuccessful improvement in appearance has lost sight in the hearts of consumers.

In terms of interior, the interior of Korean cars lacks a sense of design, without the slightest pleasant feeling, not to mention the creation of a sense of luxury with a sense of technology and a full sense of cheapness.

After talking about the internal factors, let's look at the external factors. For Korean cars, the main external reason for the deterioration of their sales is the continuous lowering of the car threshold and the rise of China's independent car brands. German and American car companies with more brand influence have lowered the threshold, and the price is almost the same, and everyone naturally recognizes these brands more, and the quality and design are also better.

At the same time, China's own brands are also constantly developing and rising, while still having the advantages of low price and high configuration, the quality and design sense are also constantly improving, thriving. The rise of domestic cars has led to the loss of the cost-effective advantage of Korean cars, and can only gradually fade out of sight.

Really bad sales? Last year, they sold more than 7 million units worldwide. This is the so-called poor sales, I also hope that it is poor, and I also hope that domestic production will surpass it quickly, but the facts are there, and domestic production still has a long way to go.

Inadequate. I hope that the state will intervene and buy South Korean cars to pay high taxes.

2017 has passed.

For car dealers.

A few families are happy and a few are sad.

Some make products in a down-to-earth manner.

Some of the clouds come and go, and the fog goes to make a big fool.

Today we are going to review 2017

Those things in the car circle.

Made in Korea. Originally, Korean cars were quite nourishing in China.

Sales are not bad.

However, since March 2017, South Korea** has chosen to deploy the THAAD system, and since you are doing this, don't blame the Chinese for being polite.

There are statistics.

From January to November last year, the sales of Hyundai and Kia's two major auto brands in China fell by as much as 970,000 units.

In fact, you can't blame your country for dragging its feet.

Hyundai-Kia's product power is not as strong as before.

Come up with something decent

You also learn from your own brand, how hard you work

Made in Japan. And not only in 2017.

It seems that every once in a while, Japanese people come out and bow.

Kobe Steel falsified data.

Takata airbag defect.

Mitsubishi emissions fraud.

Nissan inspection gate incident.

Where has the "craftsmanship spirit" of Japanese car companies gone in the eyes of the Chinese!?

This also reflects the contraction of Japan's automobile manufacturing industry.

LeTV Auto. LETV's TVs and mobile phones can be described as household names.

Jia always has a dream, which is to build a car.

Until LeEco fell into crisis and he arrived in the United States, the Beijing Securities Regulatory Bureau condemned Jia Yueting three times and ordered him to return to China before December 31, 2017.

If you can't make it, it's not ** don't say.

People should still do what they should do in a down-to-earth manner.

Summing up the face of increasingly rational consumers.

Whether it is a Japanese and Korean brand, or an independent brand.

The automotive industry still depends on product quality and cost performance.

Sincerity is the only way to impress consumers.

I hope that in 2018, independent brands will catch up.

What do you think about this? Looking forward to your divine commentary.

On the one hand, South Korean cars are because South Korea insists on deploying the THAAD anti-missile system, which hurts the feelings of the Chinese too much, on the one hand, to earn Chinese money, and on the other hand, to aim missiles at China.

Korean cars have declined very sharply, which is the consequence of their hurting the feelings of Chinese.

Another reason is that the automobile industry as a whole has declined, and the competition has become more intense.

In recent years, domestic cars have surpassed Korean cars in terms of cost performance, because the advantage of Korean cars is cost performance, and others cannot be compared with Japanese cars and German cars.

The lack of progress itself is also one of the reasons for the decline in sales, and it is estimated that sales will decline if the model is not renewed.

There has always been a saying in the manufacturing industry, "Support domestic products, resist Japanese goods." ”However, in the car industry, we can see Japanese cars led by Toyota, Honda, and Nissan everywhere, of course, these brands of cars do have undeniable advantages, such as: moderate, low fuel consumption, after-sales and later spare parts protection, and the cost advantage has won consumer recognition.

But South Korea, which is close to us, seems to be doing a very good job of supporting domestic products. According to Uncle Da's brother in Incheon, South Korea,Most of the cars that run on the streets of Korea are Korean independent brands, and European, American and German cars also have a certain market share. Japanese cars are not very popular here, because once you buy a Japanese car, you will be laughed at by your partner's brother, which is a very undignified job.

Originally, it was mentioned that we talked about historical origins, and we were all invaded by the Japanese Nazis like South Korea, and there are factors that cannot be ignored in love. However, the reason why the South Korean car industry is able not to buy Japanese cars is due to the existence of these four major independent brands - Hyundai Sedan, Kia Sedan, Ssangyong Sedan, Renault Samsung Sedan, as well as brands such as Daewoo and Spirra that can compete with Japanese cars in terms of quality and cost performance, so that the waist pole of national support is harder. Today, Uncle Da will tell us about the latest representative models of the two brands of Hyundai and Kia that we have compared and understood in China.

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On the whole, the fashionable appearance of Korean cars has always been a major strength, but with the rise of Hyundai's domestic independent sedan brands, Uncle Da significantly feels that there are fewer and fewer Korean cars running on the street. Nowadays, we are getting closer and closer to the new energy car category of domestic cars are catching up, such as Chery and Geely such independent first-line brands have begun to take shape, I believe that it will not be long before the domestic independent brand car will fight a beautiful battle, so that we are proud to open a domestic independent brand car. If you believe that the domestic self-supporting car will surpass the Korean car and the Japanese car, please like it!

It shows that there is no market for Japanese cars in South Korea, and Koreans don't like Japanese cars.

Because in the Korean market, Japanese cars are very expensive, but their performance is not so good.

I think part of the reason is because Koreans don't want to buy Nissan.

Because there are also differences in the paths of the two countries. And Japanese cars are already good.

It may be because Koreans are more resistant to Japanese cars, so its sales are not very good.

This is because Nissan Motor occupies a high position in the international automotive field.

I don't think it can be sold because its performance doesn't match its price.

This may have something to do with the opinions of the Korean people about the Japanese people.

I think there are a lot of reasons, don't you think that's the case?

The reason why he can't sell it may be because he doesn't think it's very good.