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1.Learn about the industry.
Although smart home has gone through 8 years of development in China, but the market situation has not been opened, although the popularization of smart home is the trend of the future, but at present, smart home is still a high-investment and high-risk industry.
Therefore, it is recommended that you first have a detailed understanding of the smart home industry and related industries (real estate, decoration, home appliances......The current situation and some of the country's support policies can be referred to**: Smart Home Alliance Network, Digital Intelligence Network, HC Smart Home Channel, etc.
2.Regional market environment investigation.
Comprehensively examine the market environment of the city you want to enter, whether there is enough market capacity and market potential? (The main audience of smart home is villa mansion owners, gold-collar, white-collar workers and other classes with spending power).
3.Learn about brands and compare products.
There are a lot of smart home manufacturers in China, but to learn to identify, most of the domestic enterprises are actually foreign brand OEM, as far as I know, there is a GKB digital house in Guangdong is independent research and development and production, and they have applied for patents. It is necessary to choose a brand with independent research and development capabilities and production capacity.
In addition, it is necessary to understand the technology of the product, compare the advantages and disadvantages of each brand, and find the brand with the highest cost performance, popularity and reputation.
4.Contact the manufacturer to negotiate.
In this step, the manufacturer will talk to you about all the problems and difficulties that will be encountered in the market. Be sure to be well prepared, consider your risk tolerance and ability to reserve funds.
5.Possible difficulties:
Long market cultivation period: due to the public, ordinary consumers do not know enough about smart homes, the market situation is slow to open the process, to prepare for a period of unprofitable period.
Training of professional staff: Explanation is a very important sales link, to cultivate a high-quality sales team, to be fast, do not wait for the staff and your business to grow together, so time-consuming.
Publicity and promotion should be accurate and in place: it is important to target the target audience and the advertising creative.
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The research and development of smart home has been ongoing, but many of the research on intelligence have flaws and deficiencies, and there is still a lot of room for improvement.
Such as sweeping robots, automatic dishwashers, smart curtains, smart refrigerators and so on. There are many things that can be improved and done better.
And now people pay attention to the quality of life, many elderly people also need smart home to facilitate life, smart home market is very broad.
Therefore, the future development of smart home will not be bad, as long as there are ideas willing to practice, the development of China's smart home will be better and better.
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If you look at buildings in a broad sense, smart home devices are mainly used in smart buildings. The development potential of the intelligent building industry is great, and it is considered to be a very important industry in China's economic development, and its industrial driving role should not be underestimated.
According to the "2013-2017 China Smart Home Equipment Industry Development Prospect and Investment Opportunity Analysis Report" released by the Prospective Industry Research Institute, the proportion of smart buildings in the United States is 70%, and the proportion of new buildings in Japan is 60%. In 2012, the proportion of intelligent buildings in China in new buildings reached.
China's intelligent building started in 1990, 6 years later than the United States, 4 years later than Japan, by comparing the development process of intelligent buildings in the United States and Japan, it is expected that the proportion of China's intelligent buildings in new buildings will still maintain an annual increase rate of about 3 percentage points in the future, and by 2018, the proportion of China's intelligent buildings in new buildings is expected to reach about 53%.
From 2007 to 2011, the average annual growth rate of the new construction area of China's construction industry was about around, and the prospect of using this growth rate to estimate the new construction area of China's construction industry from 2013 to 2018; In 2012, the average cost of China's intelligent building system is about one square meter, and the prospect does not consider the unit price decline and inflation factors brought about by the large-scale effect of intelligent buildings in the future, so as to estimate the market size of the intelligent building industry from 2013 to 2018. Through extrapolation, it can be found that from 2013 to 2018, the average annual growth rate of the market size of China's intelligent building industry remained above 20%; By 2018, the scale of China's intelligent building market will be as high as about 333.1 billion yuan.
From the perspective of the application of smart home equipment in the narrow sense, it is mainly concentrated in the commercial residential market, of which the application proportion of villas and high-end apartments is at a high level. From 2004 to 2012, China's residential floor area showed a year-by-year growth trend, with an average annual growth rate of about 4%. According to the data of the Ministry of Housing and Urban-Rural Development, by the end of 2012, China's residential construction area exceeded 100 million square meters.
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Zhongshan Dopu smart home products include: intelligent electrical control system, intelligent lighting control, electric curtain system, home audio system, security system, monitoring system, fresh air system, etc., and more regional characteristics derived, such as geothermal floor heating system in the north, dehumidification and dehumidification system in the south. It is a comprehensive smart home company, which can analyze and select products according to different consumption habits based on market research.
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Smart home is the direction of the development of family life in the future.
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