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First of all, let's talk about the marketing industry - marketing can be said to be two in one with planning. Under the premise of making a profit for all companies today, we must do a good job in marketing, understand the market environment through marketing, and then develop various effective marketing methods for different consumers on the segmentation of this environment and consumers.
As for marketing methods, it is necessary to start with planning, first of all, the planning book is just a planning step for marketing methods in advance! So basically, if a company wants to sell a certain product, it must start from planning. And planning is based on marketing!
Marketing also includes brand marketing, marketing, positioning marketing, etc.
Therefore, the major of marketing planning can be aimed at various fields, rather than a single industry!
As for which school you said to study well, I don't know much about this, because most of the theoretical knowledge taught in the ** school is some theoretical knowledge, but these theoretical knowledge must also be mastered well, because it is your foundation. And the only thing you really have to learn is to learn practical experience in a large company after leaving school!
As long as you are interested in this major, you usually listen to the teacher's lectures, and you are doing some analysis of the advertising and sales of some large enterprises according to what you have learned, and then simulate the relevant content! That's how I am now, typing a lot of words, hope it helps you, thank you!
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Major in Marketing.
Business Training Objectives:
Business training objectives: This major cultivates senior professionals in business administration who have the knowledge and ability in management, economics, law, marketing, etc., and can be engaged in marketing and management, teaching and scientific research in enterprises, institutions and departments.
Business training requirements: Students in this major mainly learn the basic theories and basic knowledge of marketing and business administration, receive basic training in marketing methods and skills, and have the basic ability to analyze and solve marketing problems.
Graduates are expected to acquire knowledge and competencies in the following areas:
1.Master the basic theories and basic knowledge of management, economics and modern marketing;
2.Master the qualitative and quantitative analysis methods of marketing;
3.Strong language and written expression, interpersonal communication, and basic ability to analyze and solve practical marketing problems;
4.Familiar with China's marketing guidelines, policies and regulations, and understand the practices and rules of international marketing;
5.Understand the theoretical frontiers and development trends of the discipline;
6.Master the basic methods of literature retrieval and data inquiry, and have certain scientific research and practical work ability.
Main courses: Main disciplines: economics, business administration
Main courses: Management, Microeconomics, Macroeconomics, Management Information Systems, Statistics, Accounting, Financial Management, Market Marketing, Economic Law, Consumer Behavior, International Marketing, Market Research.
The main practical teaching links: including course internship and graduation internship, generally arranged for 10-12 weeks.
Duration: 4 years.
Degree awarded: Bachelor of Management.
Similar major: Business Administration.
Marketing. Accounting.
Financial management. Human resource management.
Tourism management. Merchandising.
Auditing. E-commerce.
Logistics management. International Business.
Guide. Computerized accounting.
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