What should I do if I want to learn marketing planning, and where should I start if I want to learn

You can go to the marketing department to take a look. There is a lot of information and knowledge about marketing in this **. Its community is a collection of countless market people, I believe it will be helpful to you.

Go to a training class and try to learn on your own.

If you want to learn marketing, you can start with the following aspects:

1.Learn marketing theories: Understand the basic concepts and principles of marketing, such as market positioning, target market, brand communication, market research, etc.

2.Familiarize yourself with the market environment: Understand the market situation of the industry in which you operate, including competitors, consumer needs, industry trends, etc.

3.Learn digital marketing: Master the basic skills of digital marketing, such as SEO, SEM, social marketing, etc.

4.Practice practical operations: You can participate in marketing activities by yourself or your team to improve your practical ability and experience accumulation.

If you want to learn marketing planning, it is recommended to start with the following aspects:

1.Basic Theory: Learn basic marketing knowledge and theory, such as market positioning, market analysis, crowd portrait, brand management, etc. You can learn through books, learning materials, online courses, etc.

2.Practical cases: Through actual marketing planning cases, learn the methods and skills of analyzing and formulating marketing strategies, such as analyzing competitors and understanding consumer insights.

In short, to learn marketing planning well, you need a variety of knowledge and skills, it is recommended to study in depth through multiple channels, and always pay attention to market development and changes, and broaden your horizons and experience.

Learning marketing planning can start from the following aspects:

1.Learn the basics of marketing: understand the basic concepts, principles and methods of marketing, including market research, positioning, marketing strategies, etc.

2.Master the marketing planning process: Understand the specific process of marketing planning, including goal setting, market analysis, competitive analysis, brand positioning, marketing strategy formulation, execution and evaluation, etc.

3.Learn marketing planning cases: Learn how to develop innovative marketing strategies by learning successful marketing planning cases, understand the practical application effects of various marketing strategies.

4.Cultivating creative thinking: Marketing planning requires creative thinking, which can be cultivated by reading more books, watching more movies, and traveling more.

5.Practice marketing planning: Practice marketing planning and improve your marketing planning ability by participating in marketing planning competitions, internships, work, etc.

The above are some tips for getting started with learning marketing planning, and I hope it will be helpful to you.

1. Skills and knowledge to be mastered in marketing planning:

1. Knowledge: Theoretical knowledge includes marketing, products, branding, advertising, project management, official writing, planning, etc.; Company knowledge includes company history, organizational structure, business strategy, product structure, channel layout, market position, etc.; The knowledge of the external environment includes the relevant laws and regulations of the industry in which the business is located, the industry leader, the status of the company's main competitors, the comparison of the advantages and disadvantages of the company and its competitors, and typical marketing cases in the industry.

2. Skills: Core skills include thinking and creative skills, copywriting skills, oral communication skills, etc., and others include teamwork, mentality adjustment and other skills.

Second, how to do a good job in marketing planning.

1. Read professional books intensively for the above knowledge points;

2. Learn from marketing planners who have been engaged in marketing planning for many years;

3. Go to the front line of the market to communicate with sales staff and customers;

4. Ask more, think more, and summarize more.

3. Positions that belong to marketing planning.

Generally, it is related to products, brands, advertising, media, research, promotion and other work related to marketing planning, but the position settings of each company are slightly different, but the commonality is mainly for you to make a plan.

Fourth, the evaluation of the marketing planning profession.

1. It doesn't matter whether the occupation is good or bad, but the specific positions are good and bad, and the work is good or bad.

2. Benefits: It can expand thinking, be challenging, exercise people, cultivate personal all-round ability, and have a high income if you do well.

3. Disadvantages: easy to learn and difficult to master, need to innovate all the time, have greater work pressure, tend to eat young meals, etc.

1. Understand the current situation.

1. Market situation. Including market size and growth, total volume in the past few years, sales volume in different regions, and trends in customer consumption.

2. Product situation. Including the past few years of the product's **, sales, profits, etc.

3. Competition. Including competitors' market size, target consumers, product quality, channels, etc.

4. Distribution channels. The sales of each channel of the enterprise, the relative importance and changes of each channel, the changes in the operating ability of each dealer and the investment of incentive measures.

5. Changes in the macro environment.

Second, the use of SWOT analysis method to analyze the situation.

1. Through opportunity and threat analysis, find out the external factors that affect the future of the enterprise.

2. Explain the internal situation of the enterprise through the analysis of advantages and disadvantages.

3. Through the above analysis, determine the parts that must be emphasized and highlighted in the marketing plan.

3. Clarify goals. What kind of goals or objectives the business wants to achieve with this marketing campaign.

Fourth, formulate a development strategy. The development strategy mainly includes the following three aspects:

1. Target market strategy. That is, the market segment that the enterprise is preparing to enter, and how much resources and strength to use are considered.

2. Marketing mix strategy. For the target market, what kind of products, channels, and channels should be adopted.

3. Marketing budget.

5. Formulate an action plan. Including task time, place, personnel arrangement, funds, materials, person in charge, etc., it is best to list it in the form of **, so that people can see it at a glance.

Sixth, the first effect. After the above steps are completed, the economic effect should be carried out (such as the preparation of profit and loss reports, etc.).

7. Formulate regulatory measures and emergency response plans.

8. Prepare marketing activity plans. The main contents include:

1. Introduction. 2. Outline (table of contents).

3. Text. Including the description of the current market situation, market analysis, marketing mix and strategy, budget expenses, effect estimates, emergency plans, etc.

4. Attachments. Including a variety of manuscripts, sub-event planning.

Chongqing Mamadeng Media.

Content from user: Li Min.

How to do the marketing plan.

How to do the marketing planning plan" is a good model article, I think it is useful to collect it, in order to facilitate everyone's reading. Chapter 1: How to do a good job in marketing How to do a good job in marketing As a marketing planner, how can you do a good job in a complete marketing? The structure is divided into three parts: one is the analysis of the market situation of the product, and the other is the content of the text.

The third is the feasibility and operability of the effect. (1) Market situation analysis To understand the size of the entire market size and the comparison between friend and foe, the market situation analysis must include the following 13 contents: (1) The scale of the entire product in the current market. (2) Comparative analysis of sales volume and sales of competing brands.

3) Comparative analysis of the market share of competing brands. (4) Market target analysis of age, gender, occupation, education, income and family structure of consumer groups. (5) Comparative analysis of the advantages and disadvantages of the products of each competing brand.

6) Comparative analysis of the market region and product positioning of each competing brand. (7) Comparative analysis of advertising costs and advertising performance of competing brands. (8) Comparative analysis of the activities of each competing brand.

9) Comparative analysis of the PR activities of various competing brands. (10) Comparative analysis of the pricing strategies of competing brands. (11) Comparative analysis of the sales channels of competing brands.

12) Analysis of the financial profit and loss of the company's products in recent years. (13) Comparative analysis of the advantages and disadvantages of the company's products and competing brands. (2) The general marketing text is composed of seven major items, which are briefly explained.

1) The policy planner of the company's products to be put into the market before formulating the plan.

How to do the most effective marketing planning for small, medium and micro enterprises?

The essence of marketing is to make your customers feel that your product is worth the money or the value for money, and I think this is the essence of marketing.

For example: McDonald's is expensive.

But there are still so many people who consume.

Explain that those people think he is worthy.

Companies can outsource this or do it themselves. If you do it yourself, you can look at some of the plans made by other companies, generally in ppt format, which can be searched from the Internet, similar to each other, including market analysis, product analysis, creative part, division of labor, cost, etc.

First of all, what is the purpose of this program? Such as attacking opponents, new product development, brand promotion, etc. Define the purpose and then determine the corresponding plan.

1.Plan development - first make a preliminary plan! Each of the following items should also be planned separately! Then go to the back to make a whole to form a detailed and comprehensive project planning plan report.

2.Market research - grasp the market, understand the market, analyze the market, is a prerequisite for the success of a project.

Analysis - This is the so-called strengths, weaknesses, opportunities and threats of a company in order to facilitate later product development and advertising creative planning.

This is just a preliminary planning plan. The research data will be scientifically analyzed and the results of SWOT analysis will be used to formulate relevant activity implementation plans.

In the medium term, it is fully implemented, and in the process of implementation, the plan should be changed accordingly with changes in the market, environment or other factors.

Maintain and maintain the benefits created by the project at a later stage.

The training in marketing planning is a bit complicated, if it is to train sales personnel, it is easy to do, but if it is to train marketing planners, it is difficult. I'll give you a training outline based on the training marketing planners here to see if it's useful.

1. Research and investigation training (use market research**, so that the trainees can learn to do professional market research).

1. Sales market, figure out the region, characteristics, age group, occupation, cultural background, financial strength, preferences, and purchase choices of the sales target; If it is a planning for the service industry, it is also necessary to understand the scope of activities of the sales target, the ** that can be frequently reached, and so on.

2. Product market, figure out the advantages and disadvantages of competitors, sales scope, target consumer market, promotion channels, promotion costs, etc.

2. Guidance and innovation (monthly and weekly training personnel should put forward their own ideas on the following areas).

1. Market conditions, put forward reasonable suggestions on production, sales, promotion, service and other aspects (** market future trend).

2. Collect after-sales information, and give feedback to consumers on information, convenience, service, etc. (countermeasures to dissatisfaction).

3. Guide the direction and focus of the next work of the sales, service and other departments to solve problems (put forward opinions and ideas on production and management).

4. Propose reasonable improvement suggestions to the production department, and to a certain extent, it is necessary to lead similar products (product upgrade suggestions).

5. Combined with production costs, put forward suggestions and opinions on how to innovate products to the company's decision-making department (suggestions for market innovation).

3. Investigation and reference.

1. Conduct phased investigations in more advanced areas at home or abroad, mainly to absorb advanced experience, and mainly consider how to achieve regional leadership (the inspection report must be written).

2. Read a lot of industry-related information, combine your own environment and your own product characteristics, and repeatedly scrutinize and summarize experience (this is to guide, mainly to train personnel to refer to valuable books).

And to really do a good job in training, the trainer's mentality is also very important, don't be afraid of the "Whampoa Military Academy" that has done marketing planning, but strive to do it. Talent training must be restricted by a certain contract, which will save your training costs.

With the same marketing planning, why do some companies succeed and others fail? Dongdong and Daodao will uncover the mystery for you.

If you want to do marketing planning training within the company, I think from the perspective of the company's development, you can hire excellent professors, so that on the one hand, it is conducive to the development of the company, and on the other hand, it can also cultivate and retain talents, because they feel that there is development and improvement in your company. Now the marketing planning industry has a relatively complete standard, and the marketing planner qualification certificate is a recognition of planning talents. This was jointly issued by the China Planning Institute, the China Planning Association, and the China Planner Qualification Certification Review Committee.