What is the development status of the oral cleaning products industry? What are the good suggestions

China's oral cleaning products industry has developed rapidly in recent years, the industry's technology and technology leapt to the world's first-class, and with the increase in the rate of people's tooth brushing, China has quickly become the world's largest producer and consumer of oral cleaning products. China's oral cleaning products remain world-class.

During the "Tenth Five-Year Plan" period, China's oral cleaning products industry has achieved gratifying results, the output of toothpaste has increased at an average rate of 13%, the export of foreign exchange has increased significantly, the product quality has remained stable, and the variety of efficacy has increased rapidly; The company's production equipment has been updated a lot, and the industry's technology and technology have leapt to the world's first-class; The standards of products and raw materials have been further improved, production management and market sales have been gradually standardized, the awareness of consumers on the importance of oral health has been further improved, and the brushing rate has increased, and China has quickly become the world's largest producer of oral cleaning products.

From January to November 2007, China's oral cleaning products manufacturing industry achieved a cumulative total industrial output value of 7,454,865 thousand yuan, an increase over the same period in 2006; The cumulative product sales revenue was 7,418,925 thousand yuan, an increase over the same period in 2006; The total cumulative profit was 1,252,978 thousand yuan, an increase over the same period in 2006.

China's oral cleaning products enterprises should continue to adapt to the new development situation, broaden the way of products, improve product competitiveness, strengthen brand awareness, pay attention to publicity skills, build integrated marketing channels, open up emerging value-added market areas, formulate and improve relevant standards and technical and economic policies, and strengthen cooperation, only in this way can they be invincible in the new situation.

CIC Consultant's 2009-2012 China Oral Cleaning Products Industry Investment Analysis and Prospects** Report.

If you have good advice, it's not convenient to get it online. Hehehe.

From 1949 to 1992, it was the proudest day for China's oral cleaning products enterprises, and the top ten domestic toothpaste brands carved up most of the market.

In 1992, foreign capital began to enter the Chinese market, and began to brew the national territory, after nearly 20 years of fierce competition and repeated competition, foreign brands through joint ventures, through the marketing channels of these brands, sales network quickly entered China.

Ten times the advertising investment of local brands, more than ten times the R&D investment of domestic brands, and ultra-low sales, so that local toothpaste brands are losing out, or being eliminated or acquired, and the market share of toothpaste is more concentrated in the hands of foreign brands.

According to the data, the market ratio of Chinese and foreign brands in 2000 was 51 49, and this data was rewritten to 30 70 in 2008.

At present, China's toothpaste market has entered a period of high competition, foreign brands to occupy two-thirds of the market share, firmly control the first camp, while the second camp of domestic brands occupy less than one-third of the market share, national toothpaste brands are still relatively weak. The majority of the customer base is switching to mouthwashes.

However, in recent years, local brands have been continuously improving themselves in product quality, efficacy and other market segments, and strive to make local brands bigger and stronger. The data shows that the market size of China's oral cleaning products industry is steadily rising, and the asset scale has gradually rebounded after shrinking in 2007, reaching the maximum value in recent years in 2010. In 2010, there were 54 enterprises above designated size in China's oral cleaning products industry, achieving sales revenue of 100 million yuan, a year-on-year increase; The total industrial output value was 100 million yuan, a year-on-year increase; Sales profit and total profit were 100 million yuan and 100 million yuan respectively, a year-on-year increase and respectively, and the industry's profitability level increased.