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1. Calm and unhurried.
This kind of customer is methodical, he will measure every word you say, for this kind of customer, you must follow his frequency, try to start from the details.
2. Indecisive type.
It is difficult for this kind of customer to make decisions on his own, and someone must make decisions for him. Try asking questions to understand his needs and then explain that your product can better meet his needs.
3. Self-aggrandizement.
This is a customer with a strong sense of superiority, so he should be given a certain compliment to satisfy his vanity, and his opinion should be consulted at the appropriate time.
4. Bold and crisp type.
It's a very confident customer base that knows what they're buying, so don't give them too much explanation. Because they don't like others to make decisions for them.
5. Chatter type.
In the face of such a customer, it is necessary to maintain a good state of mind, be patient, and strive to find the troubles that bother him and help him solve them.
6. Taciturn type. Such people rarely express their opinions.
7. Nitpicking. This is the kind of customer who will never agree with you, and for this kind of customer, emphasize the quality of the product and the service.
8. Hypocrisy. This type of customer will be very cooperative and friendly to you, but when it comes to substantive issues, he will say no.
9. Cold and arrogant. This type of person is difficult to approach, and it is necessary to subtly compliment his judgment and appreciation at the right time when dealing with such customers.
10. Emotional impulsivity.
This type of customer likes data, facts, and detailed explanations, so it is important to be disciplined, unhurried, and come to the right conclusions, and give them as much information as possible.
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What temple to worship and what Buddha.
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Treat different types of customers differently.
1. Female customers.
The motivation to buy is proactive.
Prone to impulse buying.
Go for fashion and pay attention to appearance.
Likes to show off and has a strong sense of self-esteem.
Picky and budget-conscious.
2. Male customers.
The motivation to buy is passive.
Clear purpose, quick and decisive.
Pay attention to the quality and practicality of goods.
Strong self-esteem and not good at bargaining.
Emphasize masculinity and prefer products with distinctly masculine characteristics.
3. Young customers.
The pursuit of novelty and fashion.
Pursue individuality.
Vanity is strong. Impulse buying.
4. Middle-aged customers.
Pay attention to economy and practicality.
Interested in products that can improve the life of the family and save time on housework.
Most of them are rational purchases.
5. Elderly customers.
The motivation to buy is formed in the pursuit of comfort and convenience.
The motivation to buy is strong rationality and stability.
Strong self-esteem and sensitive response to the salesperson's service attitude.
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The history of the Accounting Division can be found in the Accounting Division and its interface.
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1. Customers who have a stated purpose of purchasing.
They buy according to their own habits and experiences, and are rarely influenced by advertising and others. It is usually a key purchase, fast and indifferent to new products.
2. Customers with unclear goals.
This type of customer is inexperienced in purchasing, willing to follow the advice of others, hoping for help from others, and never picky about the product.
3. Customers who come to the store to hang out.
These types of customers come to kill time and wander around, and with patience, they usually turn into buyers.
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The purpose of communication is to convey information. If the message isn't being delivered to every employee, or if the employee doesn't properly understand your intentions, there's a communication block. So, how can you communicate effectively with your employees?
1. Enhance employees' understanding of communication behavior.
The biggest obstacle to communication is when employees misunderstand or don't understand your intentions accurately. To avoid this problem, you can ask employees to give feedback on your intentions. For example, when you've assigned an employee a task, you can move on to asking them:
Do you see what I mean? At the same time, employees are asked to repeat the task. If the content of the repetition is consistent with your intention, it means that the communication is effective; If an employee's perception of your intentions is misaligned, it can be corrected in a timely manner.
Or, you can observe their eyes and other body movements to see if they are receiving your messages.
2. Use different languages for different people.
In the same organization, different employees often have different understandings of the same words of filial piety because of their different ages, educational and cultural backgrounds. In addition, due to the deepening of the professional division of labor, different employees have different "jargon" and technical terms. And you often don't notice this difference, thinking that what you say can be properly understood by others, which creates a communication barrier.
Since language can create communication barriers, as a superior, you should choose words that are easy for employees to understand to make the message clearer. To overcome the negative effects of language barriers, you can first convey important information to people who are not familiar with the content. For example, before formally assigning a task, ask employees who may have misunderstandings to read the written speech and answer what they don't understand.
3. Pay attention to the appropriate use of body language.
When listening to what someone else is saying, you should also be careful to show your attention to what the other person is saying through nonverbal signals. This requires us to do two things: understand other people's body language, and use our own body language appropriately.
1) Understand other people's body language.
2) Use your body language appropriately.
4. Pay attention to staying rational and avoid emotional behavior.
When receiving a message, the recipient's emotions affect their understanding of the message. Emotions can prevent us from engaging in objective, rational thinking and replace them with emotional judgments. Superiors should try to be rational and restrained when communicating with employees, and if they are emotionally out of control, they should suspend communication until calm is restored.
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Face-to-face selling techniques are all about these face-to-face selling techniques.
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There are two ways to collect customer information.
The customer's file and the record of each purchase in the store are entered into the computer system through the VIP card and stored by the computer. The second is to understand through the company's sales system, sales records or management system, such as through the company's internal POS system, you can easily and quickly understand the type, quantity, unit price and other aspects of the goods purchased by customers; The third is to collect customer information by setting up special customer service organizations, such as customer relationship centers. Conducting on-the-ground surveys or interviews directly with customers is also an effective way for many businesses to do so.
2) Indirect method. It refers to the enterprise to obtain customer information through external forces. In general, there are two main pathways:
The first is to entrust other institutions such as market research companies, consulting companies, etc., to collect customer information by issuing questionnaires, field surveys, etc. The second is to understand customer information by consulting public information, such as newspapers and magazines.
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