What concept marketers think is what I produce, I sell .

Product concept marketers think: "I sell what I produce".

The product concept is a business idea that focuses on the product and attracts customers to buy by improving or improving the quality and function of the product.

The product concept is an earlier business concept.

The product concept believes that consumers prefer high-quality, multi-functional and characteristic products the most, and companies should be committed to producing high-value products and continuously improving them. It arises in a "seller's market" situation where the supply of products in the market exceeds the demand. There is no easier time to breed product ideas than when a company invents a new product.

At this time, enterprises are most likely to lead to "marketing myopia", that is, inappropriately focus on the product, rather than on the needs of the market, lack of foresight in marketing management, only see their own products, can not see the market demand is changing, resulting in business operations in trouble.

Let me ask this question:

First of all, it's not that I sell what I produce. And I know what's best, and then I produce and sell.

For example: Apple products, including PCs, smartphones, and other products. According to Jobs, the personal computer, or the mobile, product on the market was not the best, even though people's consumption habits were already formed at the time.

He knew what was best and fought for it all his life, and then he had a series of products such as smartphones. Consumers' usage habits and aesthetics can actually be taught, but the cost is very high, and because of this, Jobs was also kicked out of the board of directors, kicked out of Apple, and finally Jobs returned to the company, which made Apple today's glory.

To be able to do the above, it must be a revolutionary company, or a team, or a strong leader, to define a certain field, make a self-contained product, and pay a great price to educate consumers and change consumers' aesthetics and consumption habits.

Production Concept Marketing.

Product concept marketing believes that I am not afraid of deep alleys for a long time.

Is this outdated? It's kind of like Steve Jobs's apple.

Marketing is all about selling or selling a product, which is not accurate. Marketing is not the same as sales, and the scope of marketing is greater than sales. Marketing is about attracting a wider range of customers, while sales is about selling products to customers.

Marketing Concept

Undifferentiated market.

Its concept is manifested in the fact that after market segmentation, enterprises do not consider the characteristics of their respective markets, but pay attention to the commonality of sub-markets, decide to launch only a single product, use a single marketing mix, and strive to meet the needs of as many customers as possible to a certain extent. In undifferentiated marketing, the environment has little influence on this.

The advantage is that the variety, specification and format of the product are simple, which is conducive to standardization and large-scale production, and is conducive to reducing the cost of production, inventory, transportation, research, etc.

The limitation is that if several companies in the same industry practice undifferentiated marketing, the competition in the larger sub-market will become increasingly fierce, and the demand in the smaller sub-market will not be satisfied. For example, in order to launch propylene oxide products, a chemical product unit does not consider the characteristics of each sub-market of the product, but only pays attention to the commonality of the sub-market, and only produces a relatively single model of product.

Although it is conducive to large-scale production, due to the increasing competition in the larger sub-markets and the unmet demand of the smaller sub-markets, the result is that the production of products has been affected and production has to be stopped, due to poor consideration of the market.

Difference market. Its concept is manifested in the company's decision to serve several sub-markets at the same time, design different products, and make corresponding changes in channels, ** and pricing to meet the needs of each sub-market.

In terms of environmental impact, the company's product variety also has an advantage in several sub-markets, which will increase consumer trust in the company, which in turn will increase the repeat purchase rate, and selling through diversified channels and diversified product lines will often lead to an increase in total sales.

Answer]: Zen practice B

The concept of Shenghe crack was born before the 20s of the 20th century, and its main manifestations are:"I sell what I produce" 。The production concept believes that consumers like those products that can be bought everywhere and are cheap, and enterprises should be committed to improving the efficiency of production and distribution, expanding production, and reducing costs in order to expand the market. Therefore, this is a concept of emphasizing production over marketing.

Answer]: B This question examines the main performance of the production concept. Option A is the main manifestation of the marketing concept, option C is the main manifestation of the product concept, and option D is the main manifestation of the marketing concept of the modern market.

Answer] :d This question examines the concept of modern marketing. Modern marketing concept is a kind of marketing management philosophy oriented to the needs and desires of customers, which takes overall marketing as a means to achieve customer satisfaction, so as to achieve the long-term interests of the enterprise.

Whatever consumers need, we will produce. We will sell what the market needs" and "there is a need for consumers, and there are marketing opportunities".

Answer] :d modern marketing concept is a marketing management philosophy oriented by the needs and desires of customers, which uses overall marketing as a means to win customer satisfaction, so as to achieve the long-term interests of the enterprise. "What consumers need, we will produce", "what the market needs great, we will sell", "there is a need for consumers, there will be marketing opportunities", therefore, the modern marketing concept has changed from "manufacturing products and trying to sell them" to "finding needs and trying to meet", no longer "wheel sales have been produced products", but "state ideas to manufacture products that can be sold".

Answer] :d modern marketing concept is a marketing management philosophy oriented by the needs and desires of customers, which takes overall marketing as a means to achieve customer satisfaction, so as to achieve the long-term interests of the enterprise. We produce what consumers need"；"We sell what the market needs"；"If there is a need for the consumer bureau, there will be marketing opportunities."

Therefore, the modern marketing concept has changed from "manufacturing products and trying to sell them" to "discovering needs and trying to meet them", and it is no longer "selling the products that have been produced by Tongyoupei", but "manufacturing products that can be sold". Item A, "I sell what I produce"; Item B, "Whatever I sell, you buy.""；Item c,"As long as the product is ***, there will be a market"。