The marketing concept of market management strategy, what is marketing strategy

What is a marketing strategy?

The development of contemporary enterprises attaches great importance to the formulation of marketing strategies. The importance of marketing strategy is mainly reflected in the following two aspects:

1) All the economic activities of contemporary enterprises are carried out around marketing strategies.

Essentially, marketing is all about exchange. In a contemporary enterprise, from the individual to the entire enterprise, it operates according to a certain production goal, and the product is designed from the initial design to the production. and then to carry out a series of economic activities closely related to themselves, such as packaging, sales and after-sales service.

Marketing is a place of exchange, that is, the exchange between the value created by the company's products and the currency that represents the value in the hands of the customer. To put it bluntly, marketing is to sell to the market, and its end recipient is the customer. Developing a sound marketing strategy is, in part, the best way to win the exchange with customers.

This has a profound impact on the ultimate efficiency of the enterprise. Strengthen the development and implementation of marketing strategies. It is conducive to the most reasonable planning of contemporary enterprises from product design to final sales and service.

So as to achieve the purpose of smoothly introducing to the market and obtaining benefits. Therefore, we can simply understand that marketing strategies run through all aspects of the economic activities of contemporary enterprises and have a profound impact.

2) The development and value of contemporary enterprises are inseparable from marketing strategies.

The establishment of a celery enterprise itself is to realize its value and obtain a higher return on profits. Only enterprises that continue to move forward can obtain greater value and economic benefits. And the development of contemporary enterprises is inseparable from marketing strategies.

Marketing strategy is the primary strategy to maintain the survival and development of enterprises, which covers the manufacturing and sales value of goods and the value of market research. First of all, for the company, it is necessary to sell the products it produces through appropriate marketing strategies. is its immediate target.

Without the right marketing strategy, it can lead to unsalable products. If a company cannot move forward, it will not be able to reflect the value of the technology, intelligence, and physical strength of the workers condensed in the product. Secondly, market research is an important part of marketing.

Only through research can we obtain information on market demand, adopt targeted development strategies, and formulate appropriate marketing strategies is an accurate feedback on the value of market research. At the same time, it also provides a basis and reference for future market research.