What is the concept of marketing, and what are the 5 types of marketing concepts

The concept of marketing refers to the basic guiding ideology of the enterprise to make business decisions and organize and manage marketing activities, that is, the business philosophy of the enterprise. It is a concept, an attitude, or a corporate way of thinking. The marketing concept is a kind of business guiding ideology of "taking consumer demand as the center and taking the market as the starting point".

The marketing concept believes that the key to achieving the goals of the organization is to correctly identify the needs and desires of the target market, and to deliver what the target market expects to meet more effectively and profitably than competitors.

It is a business philosophy oriented by consumer needs and desires, and is the embodiment of the theory of consumer sovereignty. Formed in the 50s of the 20th century. The concept is that the key to achieving a company's goals is to correctly identify the needs and desires of the target market, to be consumer-centric, and to deliver what the target market expects to be satisfied more effectively and profitably than its competitors.

The emergence of marketing concept is a qualitative leap and revolution in marketing philosophy, which not only changes the logical way of thinking of the traditional old concept, but also has a great breakthrough in business strategy and methods. It requires enterprise marketing management to implement the principle of "customer first" in order to achieve corporate goals. Therefore, when deciding on its production and operation, enterprises must conduct market research, select target markets according to market demand and the company's own conditions, organize production and operation, and maximize customer satisfaction.

Enterprises that implement marketing concepts are called market-oriented enterprises. It is embodied in the following words: "We do our best to ensure that every dollar of our customers can buy full value and satisfaction."

At the time, an advertisement by Bell's Advanced Intelligence Division was the latest and greatest example of the central task of satisfying the needs of the customer: "Now, today, our central goal must be the customer. We will listen to them, understand what they care about, we value their needs and always get ahead of our own, and we will earn their respect.

Our long-term relationship with them will be based on mutual respect, trust and our hard work. Our customers are our lifeblood and the whole reason for our existence. We must always remember who we are serving, and it will be the responsibility of each and every one of us to know what our customers need, when, where and how.

Now, let's keep doing this, and we're going to keep our word."

<>1 Production concept: The production concept is a kind of guiding ideology that emphasizes production and ignores marketing, and its typical manifestation is "what we produce, we sell".

2 product concept: is a kind of marketing concept that coexists with the concept of production, are heavy production and light marketing, the product concept believes that consumers like high-quality, multi-functional and with certain characteristics of the product, therefore, the center of enterprise management is committed to the production of high-quality products, and constantly keep improving, log perfect.

3 sales concept: the concept of sales believes that consumers usually have a purchase inertia or resistance psychology, if they listen to nature, consumers will not consciously buy a large number of the company's products, so the central task of enterprise management is to actively promote and vigorously promote to induce consumers to buy products.

4. Marketing concept: The marketing concept believes that the key to achieving the goals of the enterprise is to correctly determine the target market.

needs and desires, everything is consumer-centric, and more effectively and profitably than competitors can deliver what the target market expects to satisfy.

5. Social marketing concept: It is a marketing concept centered on the long-term interests of the society, which is a supplement and modification to the concept of celebrating the launch of the market in the bad market.

Summary. Hello, I'm glad to answer for you, what are the concepts of today's marketing: today's marketing concepts have 1, production concepts; 2. Product concept; 3. Selling ideas; 4. Marketing concept; 5. The concept of social marketing.

The first three marketing concepts are specifically explained as "producer-oriented" concepts, and the last two are modern marketing concepts, which are concepts formed in line with the development of the trend of the times. The concept of marketing emerged in the mid-50s of the 20th century, emphasizing "customer-centric" and believing that customers are the beginning and end of corporate marketing activities. The marketing characteristic of this idea-oriented enterprise is that it is no longer to find the right customers for its own products, but to design the right products for customers.

Hello, I'm glad to answer for you, what are the concepts of Liangzhao marketing in today's market: the marketing concept of today's market fan god field has 1, production concept; 2. Product concept; 3. Selling ideas; 4. Marketing concept; 5. The concept of social marketing. The first three marketing concepts are specifically explained as "producer-oriented" concepts, and the last two are modern marketing concepts, which are concepts formed in line with the development of the trend of the times.

The concept of marketing emerged in the mid-50s of the 20th century, emphasizing "customer-centric" and believing that customers are the starting point and end point of corporate sedan rental marketing activities. The marketing characteristic of this idea-oriented enterprise is that it is no longer to find the right customers for its own products, but to design the right products for customers.

Hello dear, the following is the content of the expansion I found for you, marketing, English is marketing, also known as marketing, marketing or marketing, the market is the category of commodity economy, is a form of economic relations with the content of commodity exchange. For enterprises, the market is the starting point and destination of marketing activities. Marketing is not only a function, but also an activity, process and system for organizations to create, communicate, disseminate and deliver customer value for the benefit of themselves and their stakeholders, and bring economic value to customers, customers, partners and the whole society.

It mainly refers to the process of marketing personnel opening the chain for the market, greeting the business activities and sales behavior. Classic business management courses such as MBA and EMBA include marketing as an important module for management and education of managers.

What is a marketing concept? See the answer explainedCorrect Answer:Marketing concept refers to the management personnel at all levels of the enterprise and the professional functional departments, especially the marketing personnel in the business activities of the guiding ideology, it is to guide people to carry out production and business activities, to deal with various economic relations and economic contradictions held by the sum of the understanding and attitude, it is manifested as marketing concept or business concept.

The school teacher analyzes the answer:See textbook p300

Although I applied for an online school course before the exam in October, due to time constraints, I only listened to the lecture part. The lecture section has been well sorted out of the whole book before the exam, which is really helpful. In October, I took the first exam, applied for six written courses, and passed all of them, and the average score was more than 75, so I am very happy.

I would like to express my heartfelt gratitude to the school for providing such a good learning and communication platform for our self-examinees, and I feel that learning is no longer lonely and helpless.

The "English (1)", "English (2)" and "Advanced Mathematics (1)" that gave me the most headache were all passed this time, thank you!