I opened a hot pot restaurant, what should I do if the place is remote and there are few people

The place is biased, it is best to re-locate the location, unless you are an old store or an Internet celebrity store, otherwise it is difficult to attract customers, customers eat for convenience and good taste, foreign tourists are going to check in the Internet celebrity store, so the place is biased, and it is better to change places with fewer people.

If you don't have the money to change places, or this lease period is very long, you can also do some marketing measures to see if you can improve the current situation, the best marketing is a combination of online and offline, online can rely on a review of Meituan's word-of-mouth, and now some discounts***, there are those, you can ask me, launch some cost-effective**, such as double**, first drain people over, and when the store orders, you can tell them to join the store's welfare group, there are often activities, Or this order to send a dish, the purpose is to pull them to the WeChat group, in the WeChat group, as soon as they enter, they have to say hello, introduce the group rules, and regularly engage in activities in the group, the specific activities must be related to the operation of the store, that is, to attract them to the store to eat, don't just send red envelopes, it's useless.

There are many ways to do this:

1.Grab the red envelope

The group owner sends red envelopes and grabs the corresponding amount corresponding to the corresponding benefits. For example, if you are the most lucky, you will enter the store on the same day to give a dish worth how many yuan or free pot bottom fee; How many are the mantissa of the red envelopes, and you can enjoy the corresponding discounts when you enter the store; The mantissa of the red envelope is how many, and the corresponding yuan can be deducted and so on.

2.Rock-paper-scissors

There is a rock-paper-scissors game on WeChat, the administrator comes out first, the customer comes out later, and the first few people who are older than the administrator can be rewarded accordingly. If the administrator distributes scissors, the first 5 customers who dispense the stone will receive corresponding rewards.

3.Shake the sieve

By comparing the size of the points, the first few customers who are older than the administrator will get a free pot base or a free dish, and the prize can even be a bully meal. The prizes should not be set in stone, the gap should not be too large, and the prizes should try to avoid the situation that the last time it was a bully meal, and this time it was a free vegetarian dish. It is advisable to choose popular dishes for prizes, because popular dishes are more attractive, such as hairy belly, goose intestines, shrimp slippery, etc.

4.Truncated**

Make dynamic emojis through the computer, the main content of ** is discount coupons, cash coupons, free dishes and small gifts, etc. (when making dynamic pictures, the gap between benefits will be smaller). After the group members open the emoji, they take a screenshot with their mobile phones, and they will get the corresponding benefits if they take a screenshot.

The above activities are common ways to do community marketing, in addition to these games, you can explore and develop new ways to play by yourself.

The above games are what I saw in the Good Chef Alliance mini program, I think it's pretty good, and there are many other marketing operation courses that are free and updated frequently, so you can also try them.

If the location of the store is relatively remote, it is necessary to use the advantages of the local area to downplay the disadvantages. So, how to operate a local hot pot restaurant with a small amount? First of all, we should increase the publicity of advertising, so that more people know about the existence of the store and are willing to experience it.

Secondly, it is necessary to take advantage of the special advantages of the local area to attract customers. Finally, the unique advantages of the store are formed and the customer is given a unique experience.

Do activities online + offline to increase the amount of **.

Once the popularity rises, even if the place is more remote, business will be good.

Hello, now for you to answer (below, hand-made original).

Competition in hot pot restaurants is inevitable, and your problem is already very obvious: other people's business is good, but your own business is not good, but you can't find the reason, right?

If you want to do a good job in the business of a Huoliang Song pot restaurant, you can't sit on your own and get better, whether the business of a hot pot restaurant is good or not is determined by a combination of factors, don't just think that you taste good, ** fair, the business will definitely be good.

Business is based on profits, and if a hot pot restaurant wants to have a hot business, it depends on the number of customersWhether there are enough customers, this needs to be carefully managed, but management is a technical job, requires deep industry experience, if you carefully analyze and observe, the business is hot, the popular store, they all have one thing in common, that is, there is a boss who can operate, so management is a technical job1. Strictly implement the brand's business plan.

One of the important significance of joining the brand is that the mature experience of the brand (big brand) can be directly used to operate, and the time-honored brand can be operated in a row, and the many years of operation experience are not comparable to small brands, so it also seems that they are quite critical when choosing a brand.

2. Continuous learning in the process of implementation.

The hot pot market is constantly changing and developing, as a manager or boss, you need to have a continuous learning mentality, learn skills in daily operations, such as purchase, arrival, locking, customer retention, old customers of oak and round Zheng Zao, etc., and gradually accumulate their own hot pot restaurant operation experience.

The above, original, peers please do not copy and paste, such as satisfactory hope.

Thanks for the invite. I don't think it's a good thing to be next to a fire rock pot shop like this.

I don't know who chose this location for you in the first place, and what reason opened the restaurant next to the hottest hot pot restaurant in the city, I think it's a taboo for cooking.

That store is full every night, it must have been open for a long time, the taste, dishes, and service have been recognized by everyone, it is a mature store, and the business has already entered a virtuous circle.

Opening a store in such a place is a poor consideration.

It's right to have the courage to compete at the beginning of business, but competition will be strong and weak, and it is obvious that no matter how good the things in your store are, you will be in the position of a green leaf from the beginning of the change.

I can imagine that business was very good in the first few days, because everyone wanted to try it, and if they felt that the taste was similar or not as good as that one, they would go back to the original house to consume it.

It takes a year or more for a restaurant to go from obscurity to business, and it is difficult to get through this stage, and the daily expenses will be overwhelming, so there are many stores that can't bear the pressure and will give up.

I think that instead of a bleak operation, it is better to avoid the edge, change the way of business, not to make hot pot, but to stir-fry, stew, Sichuan flavor, or small hot pot, if you can make health hot pot, the business will definitely improve.

1. Details first.

Customers are often moved or even captured by some casual details. Store operators should have a sensitive heart, pay attention to every detail of daily operations, and pay attention to details in service. Of course, there are differences between details and details, some of which are core and others that are secondary.

2. Don't fall into the "site-only theory".

First, the real location problem is an extremely complex issue, which is closely related to topics such as positioning selection, business district determination, business district quality, business district fit, store port, business strategy, business model, etc. Second, 90% of the failed store opening cases that are ultimately attributed to the location problem are all self-consolation of the boss himself.

3. The boss and the clerk should build a harmonious relationship.

In the case of mutual inner respect and no vigilance, the boss must not only establish his own authority, but also be able to get along with everyone, which is the saying "grace and power".

4. Building an aura is the key.

Aura is a very subtle thing, the boss's own mental outlook, happiness index, sunshine index is the core element of the store's aura, especially for small shops, the boss is listless every day, the store must not be better, the boss's mental state is good, at least give people a positive and optimistic performance.

5. Don't be too superstitious about differentiation.

It is not that differentiation is guilty, but that we should use a broader vision to analyze and solve problems, for example, "herd effect", "brand effect", "Matthew effect" and so on are the natural enemies of the poor "differentiation strategy" in the minds of many people.

6. Don't be afraid of competition.

Hot pot restaurants need moderate competition, and it is often a good thing that there is a certain intensity of competition in the surroundings, and a benign competition and cooperation relationship model can be built with the surroundings, rather than malicious competition. The isolated hot pot restaurant sometimes makes life even more difficult.

The entry threshold for dry hot pot restaurants is relatively low. But it's hard to do a good hot pot restaurant. For you in the following.

First, product positioning, first of all, we must find out who the consumer groups of our hot pot restaurants are and what the consumption level is. If you are a salaryman, ** is lower, pay attention to affordability, and you can do an activity of 100 minus 20 dishes (remember that it can only be dishes, drinks can't) or vouchers, and small favors will form a consumer inertia choice in the eyes of consumers. If you take the mid-to-high-end model, then highlight the characteristics and launch one or two main specialties, such as spicy fragrant pot, dry pot spicy duck head, etc., which are also eaten first and then soaked, which is not in conflict.

And it can also drive some young people to consume. Do some activities on a regular basis.

Second, the quality of service, since the waiter takes your salary, then you must do it according to your requirements. A good waiter can make a restaurant. This statement is not false at all.

When guests come to eat, they want to save face, so they give it to others. Eating is the mood, so let it get a good mood through the service and the dishes.

Third, the quality of the dishes, this is a crucial link, the business is inevitably unstable in the early stage of opening, to achieve no matter how many customers, the dishes can ensure consistent quality. Just because business is bad now doesn't mean it's been bad. Now the guest who comes, you can do your best at every table, it is difficult to guarantee that he will not become your repeat customer, patronize you again, so after a period of accumulation, it is no wonder that the business is not good.

Fourth, the environment, this is too much. From environmental sanitation to toilets and urinals. In fact, it is not difficult to do these things in place, and they can also leave a good impression on the guests, but most of the details are not noticed. This is a long-term habit.

Because I don't know the specific situation on your side, I can only put these things up to you, I hope it will help you.

Pull banners and distribute leaflets near the storefront.

At the beginning of the opening, temporary or fixed stalls were set up in bazaars, shopping malls and residential areas.

Set up some mass organizations to issue preferential cards, with which you can get discounts for consumption.

Build a close relationship with our customers and give them a small gift on their birthday, wedding anniversary, or when they are sick.

When a new product is launched, it is a free gift with a pouch.

Please local celebrities or **** to visit, inscriptions, and take photos.

Organise vegetarian cultural activities in the local area, such as centenarian gatherings during the Chung Yeung Festival, to expand the influence of vegetarian food and the storefront.

Carry out "love" and "filial piety" activities on holidays, so that children can send health to their parents.

Carry out "love" and "filial piety" activities on holidays, so that children can send health to their parents.

Participate in public welfare activities related to health, wellness, beauty and fitness.

On holidays, we cooperate with local ** to launch hot pot lectures, hot pot columns, and hot pot recipes.

If a hot pot restaurant business wants to be prosperous, there must be two cores, one is excellent high-quality taste, and the other is management, management, and operation is a technical jobIf you carefully analyze and observe the well-run hot pot restaurants, you will find that they have one thing in common, that is, they have a boss who can manage and manage1. Strictly implement the brand's business plan.

One of the important significance of joining the brand is that the mature experience of the brand (big brand) can be directly used to operate, a time-honored brand, many years of operation experience is not comparable to a small brand, so it also seems that it is quite critical when choosing a brand.

2. Continuous learning in the process of implementation.

The hot pot market is constantly changing and developing, as a manager or boss, you need to have a continuous learning mentality, learn skills in daily operations, such as purchase, arrival, customer retention, old customer building, etc., and gradually accumulate your own hot pot restaurant operation experience.

It is worth noting that some people will say that it is better to do it yourself than to do it yourself, which is a wrong statement (layman), of courseIf you have enough confidence in your base material, you are also experienced, and you know how to manage it, then it is certainly feasible to do it yourself, but if there is nothing, in this case, you go to make a new hot pot restaurant, the outcome is conceivable, don't think of business simply, a good brand is to be able to provide high-quality base materials at the same time, but also to give yourself mature management knowledge,This is an intangible wealth.

Business license, health permit, industrial and commercial tax registration certificate, health certificate, environmental guarantee,,, and I will give you a few more suggestions.

1.The choice of ingredients for hot pot.

Of course, you need to have a supplier of hot pot ingredients to open a store, to ensure the quality of the ingredients, **, this is the first step of the first pot shop, it is best to choose to ship from the field to the local, now many hot pot restaurants, merchants are doing this, which greatly reduces the cost, we are in Sichuan, and now we cooperate with more than 100 foreign hot pot restaurant merchants!! Hot pot ingredients are prepared in one stop, such as beef shutters, pig yellow throat, beef yellow throat, beef hoof tendons, mille-feuille belly silk, pig ladder, duck gizzard, duck intestines, goose intestines, hot pot frozen products, quail eggs, duck blood and other hot pot ingredients, all of which can be shipped nationwide, vacuum packed, and arrive in one day, ensuring the freshness of the ingredients.

2.Store location.

It is said that a good store can help you succeed 50% first, which shows how important a good location is. When choosing a store location, you should first investigate the market situation of the local catering industry, and also do a careful and detailed investigation of the pedestrian volume and traffic flow around the hot pot restaurant.

3.Plan a flexible marketing strategy for the off-seasonThe peak season of hot pot is in winter and summer, and the off-season is in the alternation of the seasons in January. As long as the industry can plan interesting marketing activities in the off-season and package the goods into targets that can attract everyone's attention, they can not only continue the good performance in the peak season, but also take a big step ahead of their peers in the off-season.

4.Shopfitting.

A good-looking outfit will leave a good impression, and it is equally important for the best pot shop, he is like a business card of your store. A good decoration ring will make it closer to the hot pot restaurant culture, so that your customers will have a deeper impression of your store, and a good dining environment will make customers happy. It is best to choose red, enthusiasm makes people have the urge and enthusiasm to eat hot pot.