How to enhance the appeal of advertorial promotion?

First of all, the content of the press release must meet the requirements, regardless of the quality of your soft text, and you must carefully read the column requirements and content attributes before publishing. If it's your own, you have to write something related to your, how to publish your own soft copy, how to set keywords, you have to configure it well in advance, and your published content must be relevant to your topic.

Thirdly, pay attention to grasp the timeliness when doing press release promotion, as a new ** operator must grasp the timeliness of new things, such soft language is attractive. Once you've mastered this, your soft text will work better. The earlier your article is, the more timely it will be and the better it will be included.

The earlier it is released and the faster it is updated, the sooner the engine will be collected. Then when people search for this title, the greater the chance that your article will be captured by search engines, the more likely your article will appear on the homepage, and the greater the chance that users will click on it, and you will achieve the desired publicity effect.

Finally, when promoting press releases, we must pay attention to the new advertising law and news management regulations, such as the content of the article should not involve some sensitive keywords, and do not put promotional words prohibited by the advertising law, which can easily make the article rejected, or the article will be deleted by the audit after it is published, so that the effect of publicity will be reduced.

In general, the following three steps need to be taken to improve the dissemination of information.

1. Create a concrete image.

If you just rely on the imagination in your mind and then form an overall impression, because you don't come into contact with the real thing, it is easy to deviate from your imagination. The advertorial is basically in text content when promoting, so when customers browse the text, it is too abstract, so it is not easy to get the overall appearance in their minds. In this way, the spread of this product will be improved.

2. Embed suggestive content.

When promoting advertorials, it is necessary to know how to bury suggestive content in the appropriate position in the text, which has an obvious effect on improving the dissemination of information.

3. Highlight the right feeling.

There are many similar products in the same market that we want to promote, and there are a lot of advertorial promotions carried out in the same time period.

Create a specific image and mold the reeds if you can't see the real thing, relying on your imagination to form a complete impression. Because you don't touch the real thing, it's easy to deviate from the imagination. This is the so-called "seeing is believing".

The soft text is basically the same as the text content during the promotion. As a result, when customers go through the text, it's too abstract to see the overall look in their minds. In this way, the spread of the product cannot be improved.

First of all, the content of the advertorial should be screened, first, it must have a certain degree of professionalism, the second must have a certain degree of authenticity, and the third must have a certain degree of dissemination, in short, the article should be believed and the people who see it are willing to go, and there will be no shame after that. In addition, it is necessary to have a certain probability of inclusion, Zheng Qing is in the eyes of netizens, and the search engine has included it, how can it be fake, out of this psychology, netizens will be willing to spread it.

The delivery channel of the advertorial must be selected well, and the right channel can increase the probability of the manuscript being included, and it can also play a role in promoting the development of Qiqing Shenye.

It's important to have a good title, write good content, and choose some high-authority platforms to publish on.

If you want to promote a certain industry, you must write the advertorial very softly, in line with the search habits of consumers, and it must be attractive, so that consumers have a little desire for the title, so as to see the whole article.

First: It is very attractive at first glance, and a good title for an advertorial is already half the success;

Second: subtly implant soft advertisements in the advertorial, so that others will not be aware that this is an advertising post;

Basically, if you have these 3 conditions, this soft article is very OK, you can take a look at Youyifa.

Use the new Internet model to promote, professional new promotion can choose Lai Media Network, Lai Media Network can not only send articles, but also all kinds of soft articles.

How to improve the success rate of advertorial promotion? Personal advice, you can do a reference:

1. First of all, the titleTo do any marketing, the first thing users look at is the title, followed by the content of your advertorial, a good title, in order to keep customers to see your advertorial.

2. Advertorial qualityA good advertorial, whether it is the marketing skills of the content, or the text size, text layout, insertion, etc., all have a great impact on the success rate of your advertorial marketing.

3. Promotion channelsIf you want to promote a good advertorial with a high success rate, then you must consider your channel and whether the channel is effective, and you must always check, inspect, summarize, and screen.

4. Group positioning:If you want the advertorial to be successful, then you should target the group and push the advertorial to the group you are targeting, then the success rate will be high.

5. The content of the advertorialIt can be used as a case, or as a digital representative, which is more representative and more recognized by users.

It is very important to choose the right platform, it depends on whether your accurate customers are somewhere, and then you go to that place to share the advertorial, to push, and the effect can be ideal. There are two ways to improve, title, content.

An attractive title is very important, customers are attracted by the title, and then the content needs you to hone for a long time, I have been doing it for a long time, and I am basically numb, it feels very simple, as long as you take some time!

The writing of advertorials for drainage and promotion is actually very simple, just saying that you have to position yourself well. Whether it is promotion or writing, it is indispensable to its own positioning, only with positioning, you can have a direction to write a good advertorial, and finally achieve the ultimate goal of drainage. This is all closely related, and the following Jin Sui Tui will teach you how to write a drainage promotion advertorial.

1. What is the positioning of advertorial writing?

In the early stage of writing an advertorial, we must learn to position, although positioning is a simple two words, but it is very difficult to do it well, so what do you need to position to write an article? Before you write on your own, you need to think about what kind of people this article is for. What is the approximate age group, and should I send it to ** after writing?

These are all things that need to be thought out in advance.

Only when the positioning is good, there will be a direction for writing advertorials at this time, just like saying that the customers who usually write advertorials here are basically brands or enterprises, so when we write articles, we will basically prefer to guide enterprises to do brand promotion.

2. Be familiar with your own products or services.

When we have done a good job of positioning ourselves and figured out all aspects, we need to familiarize ourselves with our products or services in the next step. Because only the things I do are very familiar to me, it becomes very simple to write an advertorial. Jin Suitui has also communicated with other people here, many people can't write advertorials, in fact, to put it bluntly, they have just entered the industry, and they don't know anything, how can you write an attractive advertorial at this time, you can't write it at all, it's like letting a person who can't cook cook, he may not know how to turn on the gas stove, this is the same reason.

3. Selection of release channels.

Some people may wonder what the publishing channel has to do with me writing advertorials, but in fact, this relationship is very big. Just like Weibo, the copywriting on Weibo is basically about 150 to 300 words. If you send two or three hundred words on the **, others will take a casual glance and go straight over.

It's not the same in different channels, since the release of the advertorial is different, do you have to think about it in advance when writing, if you write 1000 words or 2000 words, do you think it's appropriate to post this kind of advertorial? Definitely inappropriate.

Therefore, it is not difficult to write an advertorial for drainage and promotion, but you need to think about all aspects of things before writing. Only after thinking through these things and then starting to write by yourself, the effect of advertorial promotion will be greatly increased. Of course, if you really can't write it yourself, you can also contact Jin Suitui directly, tell us the corresponding requirements, and we will arrange someone to help you write.

To improve the success rate of advertorial promotion, this should be targeted according to the needs of users and the age ratio of users.

Advertorials are more suitable for product promotion, not so direct, so that your brand can get a good reputation, if it is to do the effect, you have to do the form of hard and wide soft text, these two models are not the same, for example, soft and wide is released on the major mainstreams, these are the mainstream practices, because the authoritative image is good, the feeling to users will be better, for the expansion of channel providers and direct customers are commonly used methods in various industries, advertorials are commonly used in a way of their own brand optimization, can send a lot, You can submit requirements to some advertorial aggregation platforms, and they will provide some rules and ways to deal with problem content, etc., which is not realistic to find one by one, and the big platforms are not likely to connect with individuals, and the process is relatively long. It will be better on the big **platform, and there are fewer people who see it after the release of the small **, and it can't play the role of **, and most companies choose the four major portals + central media + industry** These ways. It also depends on what stage your business is currently in.

You can go to the ** platform of aggregation, you don't have to look for them one by one.

Let's give you a general idea.

1. First of all, you must clarify your content theme, that is, what content you plan to do, you can combine product launches, events, holidays, new product releases, cooperation news, etc.

2. Clarify the conditions when it is released, such as when it will be sent, and the people who implement it will also know in their hearts.

3. The time and frequency of release, such as how many times a week, how many times a week.

4. Released, such as large, medium, endemic, etc. As long as the big ** is the time condition, the medium hair is what the condition is, etc.

1.Determine the purpose. First of all, we must know what the purpose of promotion is, what is the content being promoted, and what is the thing or product that needs to be promoted.

2.Be clear about your intentions. The advertorial promotion plan should be realistic, clear what is to be expressed through the advertorial, the intention of the advertorial promotion should be clear, and around this intention, to be creative, to conceive.

3.Be creative. The content of the advertorial promotion plan should not be plain in the past, not too ordinary, and too popular.

It needs to be creative, humorous, philosophical, life portrayal, and so on according to the content being promoted. 4.Resonates.

The use of advertorials to promote, it is necessary that the content of the article can resonate. It can be close to the common sense of life, close to real-time information, and close to fashion trends. 5.

The content is appropriate. The content of the advertorial should not be too tactful, and at the same time, it should not be too straightforward. The scale of advertorials should be grasped according to what is promoted.

A good advertorial can get a lasting drainage effect, and it will be recognized by the majority of ** people, so it should be fascinating and story-like!