How to distinguish between good and bad identification and signage products

Judging the quality of a signage company is not only to look at the first, but also to consider many factors. It is recommended to compare a few more. You can go to Guangzhou Qida Advertising **** to learn about.

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By signage, we mean signage that is marked for visual effect. Conceptually, it should be called signboard. Because people called the plate sign the form of the sign, it gradually had the noun meaning of the real sign through the communication between the East and the West.

Second: the flatness of the surface of the signage, whether the paint on the face is uniform, and whether the feel is smooth, because if the smooth surface is smooth, once there is a little unevenness, there will be convex and concave pits or bumps, which is very rough and ugly visually.

Third: the innovation of processing and production technology, good innovative art makes people look new, unforgettable, and if the screen printing process is different, the color of the technique is not the same. This might be a little more professional.

The brand name should be concise, loud, easy to read and remember, meaningful, evoke good associations, unique, avoid misunderstandings and spoofs, and have industry characteristics.

Concise, unforgettable, loud reading, meaningful and connotative, easy to read and remember, can be summarized as reading memorization;

Triggering good associations, avoiding misunderstandings and spoofs can be summed up as Midland;

Unique and individual, reflecting the spirit of the industry and product characteristics can be summarized as expressiveness.

The requirements for the name and logo are three dimensions: memorization, American connection, and expressiveness. Only these three good brands may form a brand with high visibility, reputation and loyalty in reality.

For reference, see --- Broadcast Marketing.

1. Beauty: The logo is first used to show people, if it is not good-looking, no matter how good it is done in other aspects, it will be in vain. A good logo should first look good, and this criterion should be based on the average aesthetics of the target audience (consumers, information recipients).

2. Uniqueness: The logo indicates its most important function - recognition. If a logo makes people feel similar to other signs, it will lose the function of "recognition", then no matter how beautiful it is, it cannot be regarded as a good sign, because if it loses its recognizable uniqueness, it will lose the basic meaning of the sign.

3. Conciseness: The purpose of the logo is to make it easy for people to remember and easy to use. There are also many benefits to keeping your logo simple.

Fourth, meaningful: that is, a sign should have a certain meaning and saying. If all of the above is the shell (form) of the sign, then the meaning is the soul (interior) of the sign.

Something without a soul is lifeless, and just as a meaningless sign is like dead wood, no matter how beautiful it is, it is just a beautiful vase. Fifth, easy to use: the logo is to show the public, because the final performance effect is what people really recognize.

Even if it is performed well in the renderings, if it is not ideal in practice, it can only be regarded as a sign of unsuccess. It's like a campaign, no matter how good your team is and how perfect your battle plan is, but in the actual battle you lose for various reasons, everything is zero.

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Of course, it also depends on the thickness of the signage, if it is very thin, it will definitely not be good.

The functionality of the signage system can achieve the recognition effect of "silence is better than sound at this time", and the aesthetics of the signage system make the final visual effect harmoniously adapt to the human environment in which it is located. High-quality signage can help enhance the culture of the whole enterprise, hospital, school, scenic spot and hotel. So how can you make a quality signage?

Aluminum alloy profile requirements:

1. Aluminum alloy profiles and commonly used plastic material accessories should meet the quality requirements of aluminum alloy sign profiles.

2. The angle and bottom deviation of the aluminum alloy profile is less than 1 degree of positive and negative deviation.

3. Plane clearance <= width of profile).

Requirements for acrylic sign processing:

1. Acrylic mold hot bending forming, the size and shape are consistent, and there are no bubbles and scratches on the surface.

2. After hot bending forming, the surface is treated with coarse sand, fine sand and grinding to ensure that the surface is smooth and step-free.

3. After completion, the surface gloss is soft and uniform, no particles, no bubbles, and uniform light transmission.

Stainless steel process requirements:

1. The stainless steel plate must be planed and bent and welded (the stainless steel plate must be planed first and then bent to ensure the edge straightness); Ensure that the arc angle at the bend is 1mm.

2. Remove the surface oil stain before welding, and reduce the defects such as virtual welding, porosity, and cracks formed by the weld.

3. After welding, all visible welds are polished and smooth, as smooth as the surrounding surface, without obvious scratches.

Baking paint process requirements:

1. Clean the surface residue, fill the ash, polish and a series of surface treatments.

2. Adopt environmentally friendly high-quality paint baking paint treatment. The paint baking room must be dust-free and particle-free workshop, and the surface coating of the paint shall be coated three times and baked three times, and the coating thickness shall be greater than or equal to 35 microns.

3. The paint color should meet the requirements of the design scheme.

4. The topcoat film should be smooth and uniform, and no defects affecting the decorative effect such as flow marks, wrinkles, orange peel, bubbles, and inclusions are allowed.

Silk screen printing process requirements:

1. The film punches the screen, and the surface of the silk screen is cleaned with alcohol or white oil.

2. The silk screen color should meet the requirements of the design scheme, the font and pattern strokes should be clear, and there should be no defects such as deformation and jaggedness.

3. There is no obvious penetration in the contrast between the color and the background color of the silk screen graphic text.

Finished Appearance Requirements:

1. After the installation is completed, the appearance of the sign is exquisite, there are no screws on the surface, no scratches, bubbles and obvious uneven color, there must be no obvious color difference in the paint, and the materials used meet the requirements of the design scheme.

2. The installation method of the sign is easy and convenient, and the panel is replaced and maintained.

Identification signs have the function of marking, and the sign is mainly through visual expression of its role. For example, text communication; Signage is symbolic, directional, suggestive, and so on. Text style can show character, background.

Symbolic and structural meanings emerge. Signage is a kind of information transmission, it has the function of advertising (advertisement) Signage performs the function and role of the industry, in today's high-tech modern automation society, with the needs of social construction, the signage manufacturing industry will have its own status. Signage: Signage at a larger scale meets essentially all the needs of today's high-tech modern automated society.

Overall, the benefits are still many.