What is your definition of pop culture?

First of all, I am not a person who studies fashion design and other majors, I am just an ordinary person, standing in the position of ordinary people**A few words of my understanding of trend culture.

First of all, from a literal point of view, this is a partial phrase, and the central word is culture, which is a very broad and humanistic vocabulary. It usually includes clothing, crowns, culture, things, food, housing, transportation, etc., which is a social form with a certain social background, and I think this is a product of civilization that can only be formed in a certain period of time.

For example, if an eighty-year-old man is using a mobile phone with his friends**, everyone will say that this old man is really trendy, and he plays 666 with his mobile phone. On the contrary, if a college student can't even use a mobile phone, everyone will feel too backward. This also shows that trends have different standards for different people.

It was a trend for men to wear flowers during Qu Yuan's time, and now it would be surprising if suddenly a boy wore a red flower, which shows that trends have different standards for different backgrounds. This background is not only the background of the times, but also the educational background and identity background, such as the poor playing car and the rich playing watch. I am now an ordinary person, and I can't afford to buy a group of luxury cars, nor can I buy one after another luxury watches worth tens of millions, which shows that the standards of people from different walks of life are also different.

Personally, I think that trends are not just about accepting new things, but sometimes the revival of old things is also a trend. In my opinion, pop culture is really like a trend from a certain point of view, with the ebb and flow cycle repeating. For example, the popular history of bell bottoms in the circle of friends, and the Confucius School going international.

There is death and prosperity.

But trendy things also have a certain commonality, this common point is that there is a certain audience, received by a certain number of people, and this certain person must not be a small number of people, one or two people recognize is definitely not the trend, but how many people recognize it can be regarded as a trend? I'm not professional in this either, and I don't know.

So to sum up, I personally think that pop culture is a kind of culture that arises in a specific context, has a certain periodicity, spreads, and has wide acceptance and recognition.

In the event of a conflict with professional advice, the professional opinion shall prevail

Pop culture is not easy to define, and it is also known as pop culture. Popular culture is a general concept with rich content and complex components composed of the concepts of fashion, fashion, luxury culture, material culture, popular lifestyle, popular taste, urban culture, subculture, mass culture and mass culture. You can also go to the Shanghai Pop Culture Exhibition to have a look, I believe you will have your own definition of pop culture.

Regarding pop culture, my definition of it is in line with China, Chinese culture.

The flood beast in the development trend of the times! Let's recall together 6 popular cultural styles that keep up with the times: Hong Kong style, non-mainstream, kill Matt, spiritual guy, Sanhe god, good cool (Feng Xiaoyi) and so on. <>

Hong Kong style: Rising in the last century, the popular retro style, reflected in the dressing, mainly influenced by Chow Yun-fat's version of Shanghai Tang and the ancient H boy series, the deep impression is that at that time, boys were popular white scarves with black trench coats and wearing denim tops to comb in the middle.

Non-mainstream: Emerged in 07 years, mainly young people born in the 80s and 90s, reflected in the QQ space dynamics often use black main tone, add depressed sentences, like to take a big head sticker. Decadence is synonymous with them, dazzling dance is their main theme, and the most impressive is "love, please love deeply".

Kill Matt: Originated in the late 90s of the last century, emerged in 08, reflected in the bizarre and colorful long hair, and the non-mainstream is considered a series. In the past, they were regarded as outliers in society, and became the object of ridicule and even insult by the public.

Spiritual guys: Mainly young people born in the 00s, it can be said that they are a group of very social local guys, with standard three-piece sets of hole shoes, leggings, and pot lids.

Sanhe Great God: In recent years, it has become famous on the Internet, and playing for three days is a portrayal of the life of Sanhe youth. Sanhe seemed out of place with their surroundings, giving up their efforts and discarding their sense of shame, and their existence was purposeless.

So cool and cool (Feng Xiaoyi): He is not the first person in the sissy style, and he is by no means the last, but he is the fastest in the cold, the fastest in "fire", and he is also a representative figure in the pseudo-Niang world.

Remember that there is still a "touch the nose than the heart"? In fact, many of these pop cultures have only been learned about the visual appearance, but have not really understood their connotation, and they cannot be killed with the word vulgar culture. In any case, I think Chinese men should strive for self-improvement!

When the youth is strong, the country is strong.

My definition of it is that I think the current trend culture is still very good, and it is more popular with young people, which is an innovation for the present.

Add a lot of personality elements, will choose different dressing styles, increase the trend elements, personality is very public, must be in line with the trend culture in the minds of the public.

Something new, something popular, this kind of thing doesn't last long, and what many people like is pop culture.

It incorporates a lot of popular elements, which can show your personality and show your charm.

In fact, many people like to pursue fashion very much, and everyone thinks that fashion is something that everyone yearns for. Because people don't want to be very old-fashioned, they all want to be good-looking. What do people think of fashion culture now?

I am still very interested in this issue, because girls should be very beautiful, so everyone usually pays more attention to this aspect, but there are actually many standards in the Hengyang market. I think it's also a fashion trend, but not everyone understands it. If you are more receptive, then you may be more receptive to this trend, because everyone expresses their own style differently, and some people can't accept that kind of fancy dress, but they think it is also a way to express their personality.

Nowadays, everyone pursues their own personal ideas, and everyone has the opportunity and right to express themselves, and some people's dressing style is obviously different from others. These people may just like to wear ripped pants or wear something weird, and many people may think that these people are very strange, and most people don't actually appreciate this fashion. But I think as long as this thing looks very good, or this thing is very much in line with your style, then it is a fashion.

I think fashion doesn't need to be understood by others, because everyone has a different opinion on this thing. Some people may think that this is a fashion trend, but many people may think that this is a kind of fancy dress, but feel that you don't need to cater to other people's ideas, because you also have the right to express yourself. Therefore, everyone's views on this issue are different, and there is no way to clearly judge which view is correct.

This kind of fashion culture is very popular with every young person, and its influence in the society is relatively large, and it has also had a profound impact on the society.

Because people nowadays think this culture is actually quite boring, and the people around me are more resistant to this culture.

Fashion culture is something that happens in every era, and we should look at it from a friendly point of view and support it to flourish, because the times are progressing.

Nowadays, people are different from before, and they all like the word trend, and it is also a fashionable culture.

More and more programs like "Tang Palace Night Banquet" focusing on promoting traditional culture are out of the circle, and slowly more star artists who have embraced the national style culture have begun to be widely loved, and more surveys show that more than seventy percent of the national tide consumers are young people born in the 90s. All these phenomena show that more and more young people, who are born in China's most prosperous generation, have begun to revive traditional culture.

The national style and tide rooted in traditional culture have become a popular keyword for young people's cultural consumption. According to data from a ticketing platform, the number of performances of Kunqu Opera "The Peony Pavilion" in the first three quarters of 2021 has doubled compared with the whole year of 2018; In the first half of 2021 alone, the number of cross talk performances has exceeded 9,000; The dance drama "Only This Green", which uses dance to interpret "A Thousand Miles of Rivers and Mountains", is even more difficult to find. The innovative "Quyuan Miscellaneous Altar" in the inheritance is not only the aesthetics of parents, but also the choice of young people today.

The intangible cultural heritage, national tide and national style that young people like are entering the lives of young people in the form of fashion culture under the trend of cultural and creative trends. These intangible cultural heritages, national tides, and national customs contain infinitely rich and complex factors, including the culture of the Chinese brothers, Chinese art, Chinese aesthetics, Chinese spirit, Chinese wisdom, and ......Intangible cultural heritage and traditional culture provide rich literary and artistic materials, themes, images, forms, symbols and concepts for the national tide and national style, and eventually become the cultural and basic ...... of the "national tide" and "national style".

Why are traditional cultures such as intangible cultural heritage, national tide, and national style so popular among young people? Because, in the pursuit and enthusiasm of this traditional culture that is popular in the form of fashion and cultural creativity, it reflects the self-style and life attitude of young people, and obtains a kind of identity and cultural identity, and in this trend, it is integrated into social hotspots and the value spirit of the times, and finally young people find a "spiritual fit".

We have broad and profound cultural resources, which is the basis and foundation for traditional culture to become fashion. Intangible cultural heritage, national tide, national style and other traditional culture, some use the form of TV culture, some with the help of new technology, some through cultural and creative development, and some increase fashion cultural elements, they carry the spiritual interest of the times, aesthetic fashion and cultural temperature, to the public, to young people. This also gives us a new understanding and interpretation of traditional culture.

Tradition and history are no longer rigid and rigid, but vivid, vivid and creative, which makes us closer to "tradition" and becomes a way for us to return to history and tradition.

The "national self-confidence" behind the "new national tide".

In the past, we found confidence in national fashion from "domestic products" such as Li Ning, Liushou Shirt God, Hui Li, and White Rabbit.

Under the new economic atmosphere, the fragrance brand "Wenxian", the tea brands "One Year in the Grass and Trees" and "Tea'stone", the skin care brand "Rare Collection", the home furnishing brand "Guanyuanji", and the beauty brand "Huaxizi" have all reshaped the traditional oriental philosophy and national aesthetics with new visions and concepts, so that traditional Chinese culture has presented a different look.

In the past 20 years, China's national fashion has been up and down in the fashion industry, and has failed to truly form a "big climate", but in 2022, the "new national trend" seems to have rekindled consumers' enthusiasm for "national fashion".

According to Ali's consumption data, the consumption of the "New National Dynasty" station has grown strongly, and the GMV growth rate of related clothing products has exceeded 100% in the past three years, gradually becoming a "national style".

"National fashion" integrates Chinese national totems and elements into textured woven fabrics, which is to recolor Chinese national culture and give contemporary fashion aesthetics.

Nowadays, "national fashion" is not only a clothing style, industrial concept, and cultural symbol, but also a change in the technology and craftsmanship of the stool cavity that conforms to the market.

In the future, the "new national tide" will continue to absorb and export from Chinese national culture to attract the attention of mainstream consumer groups. The Guochao brand will launch a variety of "national fashion" products.

The "national fashion" style is more suitable for the visual, auditory and other sensory experiences of Chinese, so as to win the favor of consumers. In the current consumption upgrade, consumers are more willing to consume the cultural significance and spiritual value behind the goods, which also highlights the personalized needs of consumers.

Written by AMSR

Meng Xiaotian.