Competitors suddenly raise the search engine bidding price, what measures to take to ensure the effe

1. ****: As far as the use of search engine marketing to increase ****, whether it is the optimization of natural sorting or bidding ranking, enterprises should master the difference between the two, for keyword mining, bidding advertising management, optimization skills, etc., will affect whether the **** is the target customer or the effective number of views of potential customers. 2. Marketing line::

Customers through the promotion of the door, not necessarily will necessarily produce purchase behavior, at the beginning of the construction of the first consideration of the first marketing line planning can be convenient and barrier-free, obviously attractive to guide consumers, so that consumers can enter the first transaction, do not trade consumers are willing to leave personal information, do not leave information consumers remember to come back next time is the direction that needs to be thought about by the planning of the marketing line. 3. Marketing strategy: The formulation of marketing strategy will affect the use of **** and the planning of marketing lines, for example, whether an enterprise enters the Internet to do BTOC or BTOB, the selection of keywords is different, and the focus of the moving line is also different. Dingzhen has always emphasized that business owners or executives must take some time to learn and understand the Internet, so that the marketing strategy can be effectively and correctly implemented to improve the substantial benefits of the market.

Isn't it a good thing that your opponent raises your bid, yours is lower and more competitive?

Summary. Hello, dear <>

Optimize for the keywords that users search for, so that they can rank higher in the search results page, increase traffic and rate. Search ad placement: Purchase sponsored ads to promote your brand and products to attract more target customers to click through**.

Social promotion: Through social platforms, such as Weibo, WeChat, etc., publish valuable content and activity information, attract followers to interact and participate, and guide them to Alibaba-related pages. Content Marketing:

Hello, dear <>

Optimize for the keywords that users search for, so that they can rank higher in the search results page, increase traffic and rate. Search advertising: Purchase search advertising space to achieve brand promotion and product promotion, and attract more target customers to click into the sales sun**.

Social ** promotion: Through the limbs of social ** platforms, such as Weibo, WeChat, etc., publish valuable content and activity information, attract followers to interact and participate, and guide them to Alibaba-related pages. Content Marketing:

Increase brand recognition and influence by writing high-quality, valuable articles that attract potential customers to visit** and learn about the product.

The above measures are based on different search engine algorithms, which are constantly optimized and adjusted to get the best results. At the same time, Alibaba also uses data analysis to conduct precision marketing based on users' search behavior and needs, and improve conversion rates and ROI (return on investment). From the perspective of marketing effectiveness, Alibaba has achieved remarkable results through search engine marketing, and some of the core indicators include:

By purchasing search advertising space, the best rate on the search engine has been greatly improved, bringing more orders and revenue. Enhance the brand influence of Xianpaiyun: Promote Envy through content marketing and social **, expand brand awareness and influence, and improve customer loyalty and word-of-mouth.

Hello dear, <>

Hello The focus of search engine marketing (1) is included in search engines Danny Sullivan, a well-known critic in the search engine industry, once made a vivid analogy: "If you don't incorporate the search engine into your overall network marketing plan, then it's like not considering TV, newspapers and other mainstream ** in traditional marketing." (2) Rank high in search results Consumer behavior surveys show that the average user clicks on the top 50 links in search results.

Practice has proved that the difference in ranking position has a great impact on the effectiveness of search engine marketing. (3) Increase the user's click (click-through) rate This is the basis for the transformation of the eyeball economy into the search power economy. (4) Convert viewers into customers This is a process in which potential customers become target customers.

The basic idea of search engine marketing is to let users discover information and go to ** or web pages to learn more about the information they need by clicking on it. But from the current actual situation, it is not enough to be included in search engines and rank high in search results, because achieving such an effect does not necessarily increase the user's click-through rate, let alone guarantee that visitors will be converted into customers, so the first two goals of search engine marketing are only the two most basic goals, and only the ultimate goal of search engine marketing is to convert viewers into customers. (5) Improve brand awareness Search engines can improve brand awareness, and at the same time promote product sales, generate leads, or increase visitor traffic.

1. High price: fierce competition, the unit price can reach several yuan or even hundreds of yuan, and it will cost thousands or even tens of thousands of yuan a month.

2. Troublesome management: If you want to ensure the location and control the cost, you need to check it every day and set the most suitable price to bid.

4. The independence of search engines: each engine is its own individual, after you do the bidding, Google will not appear ranking, Yahoo will not appear ranking, if you want all engines to appear ranking, then you have to spend several times the promotion cost.

5. Poor stability: Once someone else's ** is higher than yours, then you will fall behind; As soon as you run out of budget in your account every day, your ranking will disappear immediately.

6. Malicious clicks: There are a lot of malicious clicks in PPC, and half of your advertising dollars are consumed by malicious or unintentional clicks by competitors, advertising companies, and idle and boring people, who will not bring you any benefits, and you can't prevent it.

1.Presentation analytics.

Analyze what causes high impressions and low clicks?

List all the factors that can lead to high performance:

Is the environment changing due to hot events?

Make a list of the factors that can influence clicks, and then eliminate them one by one. In this way, it is also of great help to us to analyze the overall effect of the account in the later stage.

2.Consumption analysis.

Analyze the direction. Which word is the most expensive? Is it worth it?

What is the proportion of total consumption of the top 10 words? Is it reasonable?

Analyze the case. Take, for example, whether consumption is reasonable.

Search for a word with high consumption and analyze the value of the word. For example: how many conversations were brought in, how many users were booked, and how many ...... were converted

Usually, we have an expected percentage of consumption, and if the consumption exceeds this expected fixed value, but does not reach a certain clue or conversion, then we need to adjust accordingly.

For example, the cost of the keyword "thyroid nodules" is fixed at about 600, and if the word spends 600 but is not converted, or is lower than the market conversion, it is necessary to analyze the reasons for the word and make adjustments. (Zhaoyang bidding training tells you).

3.Click Analyze.

Analyze the direction. What are the influencing factors for analyzing high-click words?

Is the word with the highest click price the main word? Is it a more profitable word? Is it a word that you think it's worthwhile?

Based on the average clicks on the account**, analyze the influencing factors of high unit price but poor clicks?

List the influencing factors of high clicks separately and eliminate them one by one.

What time period are the high-click words distributed? Does it generate a conversation? ......

This determines the direction of optimization. All of these questions require a deep understanding.

4.Average clicks analysis.

Analyze the direction. Average click** = next bids x next quality of your own.

5.Click-through rate analysis.

The click-through rate of the key word = the number of clicks is obtained by the number of impressions.

Then we need to analyze the number of clicks and impressions separately, list the factors, troubleshoot the factors, and then optimize them.

Display, click, consultation, delivery time, delivery area.

Consulting: Most of the time it affects the consultation, the advertising landing page shows whether the information is attractive to customers and whether it is the information that customers need.

Regions: If your product needs vary by region, it will be better to advertise where the demand is high.