How to do a good job in public opinion monitoring and maintain corporate brand

The methods for enterprises to do a good job in monitoring public opinion are as follows:1. Enterprises that formulate contingency plans need to formulate feasible and detailed judgment standards and early warning plans according to different types of public opinion events in combination with the actual situation, so as to prevent them from happening, so that they can respond in an orderly and reasonable manner when there is a public opinion crisis.

2. Timely communication during the monitoring of public opinion and in the event of a public opinion crisis, it is necessary to maintain close communication with relevant departments, authoritative institutions, experts and scholars. At the same time, enterprises can use the best to maximize the support of the best, use social platforms, release the most timely and authoritative information, influence the trend of network public opinion, and suppress the noise and noise, so that the attention of the network public opinion information gradually cools.

3. Public opinion crisis response training understands the importance and necessity of public opinion crisis handling in the new environment, further grasps the basic principles and methods of handling public opinion crisis, improves the ability of public opinion response and crisis management, and lays a solid foundation for improving the level of network public opinion publicity and management of the organizational system in the future.

How to maintain the brandIn fact, we can also say that the product is the most representative of the brand, and the quality of the product must be strictly controlled, and the quality will be done well before the customer will often buy your things, and the customer will often buy a loyalty to your brand.

Brand public opinion monitoring program

1.Strengthen the collection of brand public opinion information

If an enterprise wants to have an in-depth understanding of its own online reputation and understand the image of the enterprise in the minds of consumers, it is indispensable for the collection of various brand public opinion information. It is not only necessary to collect brand public opinion related to the enterprise on social networks, but also to include major news portals, competitors, online communities, news clients, etc., so that enterprises can accurately analyze and take targeted measures to develop methods to maintain the brand image of the enterprise.

2.Build a brand monitoring system to prevent possible crises

For enterprises, only the advanced intangible and comprehensive brand crisis awareness is the most solid line of defense for enterprises to effectively prevent crises. Therefore, in addition to the due crisis awareness, a brand monitoring system should also be built to improve the crisis early warning ability. For example, the use of a special brand monitoring system such as micro-business information can monitor brand public opinion in real time on the whole network, detect and capture the signs of brand crisis as early as possible, give timely alarms, formulate countermeasures for dealing with potential brand crises, and prevent brand crises from occurring as much as possible.

3.Track brand dynamics in real-time

Whether it is the market environment or the network communication environment, it is ever-changing, and if enterprises want to understand the latest trends of the brand, as well as the reputation in the hearts of consumers, they need to track the brand dynamics in real time to ensure that the brand public opinion is grasped at the first time. Knowing micro-business information, it can track the development and change trend of brand public opinion in real time, and dig out the communication, communication, key communication nodes and communication traceability in the process of brand public opinion evolution, so as to facilitate enterprises to grasp the context of brand public opinion development and make effective development.

Comprehensive and effective public opinion information can help enterprises more effectively analyze the effect of brand communication, discover the public opinion dynamics of brands and their competing products, and understand consumers' word-of-mouth evaluation of brands.

2.Perform effective analysis and visualize the results of the analysis.

Multi-dimensional chart analysis is carried out from the perspectives of emotional tendencies, propagation, and active platforms.

3.Pay attention to the dynamics of public opinion in real time, perceive negative information in a timely manner, and issue early warnings in a timely manner.

4.Automated reporting improves the efficiency of public opinion.

Daily, weekly, and monthly reports are automatically generated, and reports can be sent regularly according to the set time, saving the energy and time of manually making public opinion reports.

5.Tracking and analysis of public opinion events.

Set keywords for network-wide event analysis and tracking, and automatically analyze according to six dimensions: event overview, communication trend, ** analysis, data perspective, text analysis and public opinion summary, and present the analysis results in the form of charts.

In the era of big data, public opinion monitoring is of great help to enterprises to build brand image and quantify brand marketing effects.