How to do the brand promotion of the advertorial? How do enterprises do the brand promotion of adver

1. The title of the advertorial is the key.

The title is the eye of the whole article, and it is also the essence of the article, and it is an important point to attract netizens. Whether the title is attractive or not is also a key factor in the success of advertorial promotion. A penetrating title is the key to making netizens remember ** and the product.

As long as you can deeply attract him, the advertorial will be half the success.

2. Writing advertorials must be *** and must be "soft".

After all, writing an advertorial is different from an ordinary article, and it is also different from a pure advertising post, after all, an advertorial is to contain the nature of advertising, but it can't be excessive, so this "degree" is indeed difficult to grasp. "Soft", requiring us not to put the advertisement in force, this way is really a headache, and the annoying AD article will not play a role in promoting the brand and service, but will play a negative role. Therefore, we are required to have strong resource integration skills and deep writing skills.

3. Advertorials should be innovative.

Innovation is also an important part of the habits of search engines, search engines like original things, as long as the spider thinks it is good, he has not seen it, it will generally be included, which is also an important way for advertorials to achieve the purpose, so try to be original. A good advertorial should contain something innovative.

4. Advertorial delivery has coverage.

How can the information of enterprises be disseminated in the vast ocean of networks? Then you need a wide range of coverage, don't think that one or two ** is the so-called advertorial promotion, Lu communication in response to this situation, put forward a cost-effective network press conference, so that the company's information quickly covers the entire network.

5. It is helpful for network optimization.

Nowadays, most of the advertorials have been displayed in the form of the Internet, and most of the platforms displayed are **, and an advertorial that conforms to SEO is very helpful to **: such as the title contains keywords, add keywords at the beginning and end and bold, appropriate anchor text, etc.

6. Be persistent.

The release of advertorials must be persistent in order to achieve a good effect, do not fish for three days and dry the net for two days. When formulating marketing plans, enterprises must have systematic marketing strategies in advertorial promotion, and targeted marketing planning according to the changes in current affairs.

The writing of advertorials for drainage and promotion is actually very simple, just saying that you have to position yourself well. Whether it is promotion or writing, it is indispensable to its own positioning, only with positioning, you can have a direction to write a good advertorial, and finally achieve the ultimate goal of drainage. This is all closely related, and the following Jin Sui Tui will teach you how to write a drainage promotion advertorial.

1. What is the positioning of advertorial writing?

In the early stage of writing an advertorial, we must learn to position, although positioning is a simple two words, but it is very difficult to do it well, so what do you need to position to write an article? Before you write on your own, you need to think about what kind of people this article is for. What is the approximate age group, and should I send it to ** after writing?

These are all things that need to be thought out in advance.

Only when the positioning is good, there will be a direction for writing advertorials at this time, just like saying that the customers who usually write advertorials here are basically brands or enterprises, so when we write articles, we will basically prefer to guide enterprises to do brand promotion.

2. Be familiar with your own products or services.

When we have done a good job of positioning ourselves and figured out all aspects, we need to familiarize ourselves with our products or services in the next step. Because only the things I do are very familiar to me, it becomes very simple to write an advertorial. Jin Suitui has also communicated with other people here, many people can't write advertorials, in fact, to put it bluntly, they have just entered the industry, and they don't know anything, how can you write an attractive advertorial at this time, you can't write it at all, it's like letting a person who can't cook cook, he may not know how to turn on the gas stove, this is the same reason.

3. Selection of release channels.

Some people may wonder what the publishing channel has to do with me writing advertorials, but in fact, this relationship is very big. Just like Weibo, the copywriting on Weibo is basically about 150 to 300 words. If you send two or three hundred words on the **, others will take a casual glance and go straight over.

It's not the same in different channels, since the release of the advertorial is different, do you have to think about it in advance when writing, if you write 1000 words or 2000 words, do you think it's appropriate to post this kind of advertorial? Definitely inappropriate.

Therefore, it is not difficult to write an advertorial for drainage and promotion, but you need to think about all aspects of things before writing. Only after thinking through these things and then starting to write by yourself, the effect of advertorial promotion will be greatly increased. Of course, if you really can't write it yourself, you can also contact Jin Suitui directly, tell us the corresponding requirements, and we will arrange someone to help you write.

First of all, the product quality needs to be excellent, and then the advertorial promotion and publicity. Today, let's talk about the topic of advertorial promotion. In the process of advertorial promotion, user-type advertorials are written with the user's personal experience as the theme, because it is easier to generate trust between consumers, so as long as the content disseminated is positive, it can generally win the trust of consumers and enhance brand value and influence.

The core of user-based advertorials is user experience, so it should also be written from the perspective of user experience. Follow the following three principles of user experience to make user-based advertorials more attractive.

1) Create an objective, real, and scenario-based experience process.

The content of user-type advertorials needs to create an objective, real, and scenario-based experience process, in which the advantages and disadvantages of the product should be objectively described, and if there is a product that can be displayed, it will be displayed in the article. **The content can be the overall picture of the product, the detail drawing, etc. Story reference:

The black and red tones complement each other perfectly, and the style is small, simple and stylish. I like it deeply! The headphones are lightweight, and you don't feel uncomfortable after being in your ears for a long time.

Surround effect, sound quality is pretty good. Highlights and details: L and R are clearly printed on the earphones, and the design is more beautiful.

2) Tell me how you really feel.

Tell exactly how you really feel when using your product, and resonate with others by visualizing what other consumers want to know. When explaining personal feelings, it is necessary to pay attention to the textual description of the senses in the process of the product. For example, skin care products can be described as "applying a cool feeling, not greasy", "having a light fragrance, smelling good", etc.

Let's take a look at the content of the description of real feelings in a mooncake user-type advertorial. Story reference: The moon cake baked on August 8 is very fresh, the surface is golden, the aroma is tangy, the filling is sweet but not greasy, there are a lot of shredded meat and five kernels, the taste inside is soft and smooth, the fresh and salty of shredded meat and the fragrance of five kernels are combined just right, salty and sweet, very delicious, just open the box and eat more than half, the whole family likes it very much.

I especially like the packaging of the tin box, which is high-end and practical, and is the first choice for gifts. The moon cake is golden in color, thin in skin and filling, soft in taste, and the ingredients are also very fresh. A lot of shredded meat, sweet and salty, full of fragrance.

3) The content is easy to understand.

When writing a user-type advertorial, it should be described in easy-to-understand language, so that readers can understand what the advertorial is about when they read it for the first time. Depending on the type of target audience, it is also appropriate to include professional words that the target audience can understand. For example, if you're targeting gamers, you can still understand what you're trying to say by including game jargon or common language spoken by gamers.

For the marketing skills of advertorial promotion, I want to share a lot of knowledge with you. Interested friends can also follow me in the private message, we communicate together, I hope your business is getting better and better.

To do network promotion or marketing, you should do a marketing plan according to your own purpose, and the corporate brand must do advertorial promotion, because the content is permanent after the content is included, even if the search still exists after a few years, there are ideas for private chat.

The best corporate brand is to do advertorial promotion, now there are many channels for promotion, but there is no doubt that network promotion is to spend the least amount of money to get the best effect, our company has found a push hand to do advertorial promotion, their technology in this area is very professional, after their promotion our brand has established a positive image on the Internet, these positive images are the basis for consumers to choose our brand, with a positive image there will be more sales, and indeed through their services our company's product sales have increased a lot.

In fact, I think the current advertorial promotion is gradually becoming less effective.

You have a lot of people looking for that kind of Weibo now, big V to promote the brand, originally these big V's remarks still have a lot of fans, but everyone found that this person began to accept advertisements and began to do advertorial promotion, and they were also disgusted.

In itself, these Weibo big V are using a relatively fresh or high style of novel fans, but everyone found that such people are actually eating, and some of the recommended things are not necessarily easy to use, so it will definitely lead to the loss of fans, not only hate this PO owner, but also hate this brand.

Oh, thank you, just the manuscript, thank you for the manuscript, and then post it on the online platform, and everyone plays like this.

1.Determine the purpose. First of all, we must know what the purpose of promotion is, what is the content being promoted, and what is the thing or product that needs to be promoted.

2.Be clear about your intentions. The advertorial promotion plan should be realistic, clear what is to be expressed through the advertorial, the intention of the advertorial promotion should be clear, and around this intention, to be creative, to conceive.

3.Be creative. The content of the advertorial promotion plan should not be plain in the past, not too ordinary, and too popular.

It needs to be creative, humorous, philosophical, life portrayal, and so on according to the content being promoted. 4.Resonates.

The use of advertorials to promote, it is necessary that the content of the article can resonate. It can be close to the common sense of life, close to real-time information, and close to fashion trends. 5.

The content is appropriate. The content of the advertorial should not be too tactful, and at the same time, it should not be too straightforward. The scale of advertorials should be grasped according to what is promoted.

Advertorial promotion. It is one of the important means of brand marketing, and a good advertorial can not only attract the audience to take the initiative to read, but also will.

Marketing Information. Deliver to the user silently. Good advertorials will make you.

Unknowingly.

Be drawn, read it, and unconsciously receive what it passes on to you.

Brand information. But it is not a good advertorial to write a good advertorial.

Simple things.

We have summarized the following tips for writing brand advertorials, which can be taken by friends in need.

First, the title is crucial.

For a successful advertorial, the title must be catchy. The title of the brand advertorial is the key to quickly catch the reader's attention in just a few seconds, if the title is not new enough, no one wants to click on the article no matter how well it is written. Of course, it's not enough to just attract attention, the headline should also make the reader feel tempted and want to "let me see".

Second, be clear about the needs of users.

Before writing a brand advertorial, you need to know who will read your advertorial, which can start from the perspective of gender, age, major, position, etc., what you want to write in your article, and what kind of consumers to see, if you don't know these then your advertorial cannot be considered successful.

After understanding the user group we want to be against, the next thing to consider is what kind of content the user wants to see, and this step is always a challenge. A lot of people don't know.

How to get started. Writing, and in fact there are not so many topics to write about, the advice to everyone at this time is to communicate more with your users, after all, most writing topics come from users. You can communicate with users on the Internet and even offline, and users also have communication needs, and they can find pins and spines according to their own needs.

3. Clever integration of advertising.

The advertorial should be skillfully integrated with advertising, that is, the brand information that needs to be promoted should be perfectly embedded in the content of the advertorial, and pay attention to it".

Gentle traps, do "Mianli." Tibetan needles.

The main purpose of writing an advertorial is to promote your own loss-making brand, but blind and obvious implantation will make users offended, just like a movie.

TV series. Product placement.

In the same way, if it is too direct and does not consider the bridge, the audience will not.

Buy. However, there is no need to be too "hidden", because if hidden.

People don't know what to do.

, will make the advertorial lose the meaning of advertising.

It should be based on the needs of users, brand promotion as the paving, and from the user's point of view, the advertorial can really play a role. Rather than blindly just promoting from their own products, it is easy to arouse the disgust of users.

Fourth, good advertorial requirements are abundant.

If an advertorial is full of text, few people will continue to read it, and the illustrations that are not beautiful enough will also lose some users. **And Mao can make people increase the sense of reality, and only with a sense of reality can it be credible, so when writing an advertorial, it is often necessary to add some corresponding**, and you should pay more attention to collecting relevant materials.