How to do brand promotion for start up enterprises, and what misunderstandings to avoid when doing b

Brand promotion is actually not very difficult, you can do a planning and positioning in the early stage, and then go to study your peers and opponents, see what they are doing to promote, just follow the way of others to do it, we are also confused at first, and then let Jin Suitui do it, do a few years until now there is no promotion.

1. Expand the market segment: no matter how good any brand is, it is impossible to succeed in all markets, you can only become a leader in your best market, which requires you to determine your own market as soon as possible, so that you can become a banner in this niche market.

2. Make brand characteristics: your brand can not leave a completely vague feeling in the hearts of customers, your brand must have its own characteristics, and Luban must make customers think of you when they are a little different, only different brands will have loyal customers.

3. Do a good job in promotion and marketing: Marketing has already bloomed in the era of Panzhen eggplant. Self-esteem, forums, post bars, libraries, encyclopedias, blogs and other new marketing will be accepted by customers, will produce better results, not do a good job in marketing will only be rejected by customers, will only waste money and time.

4. Let the brand become news: Enterprises should pay attention to their own brand promotion, and through a series of **, their brand can also become a kind of news, and it can also become an influential news event, so that the brand can be hot for a longer and longer time.

5. Innovation every day: Businesses need innovation in many aspects, in terms of products, in terms of marketing, and in every aspect.

6. Key breakthroughs: There are many points of focus in the promotion of the brand, you can only choose one of the most important points to break through, if it is too scattered, your promotion will not be strong, and it will naturally not be successful.

Enterprises do brand promotion mainly to do a good job of user analysis and brand positioning, and then consider choosing a promotion method.

If it is a new brand, it is first recommended to do a good job in the brand foundation promotion of the homepage, that is: search for brand words, and the homepage has authoritative positive information such as official website, encyclopedia, news reports, and word-of-mouth Q&A to increase user trust. In the later stage, when promoting brands and drainage, users will eventually search for brand-related products, if they can't find anything or don't trust enough.

That will undoubtedly increase the churn rate.

Therefore, brand basic promotion is something that must be considered in the early stage, followed by user analysis for products and industries. Take jujube macro search as an example, if your users are looking for something on it, they will search to find the answers they need, so you have to find a way to know what words they are searching for. Only by obtaining the user's search terms, can we promote more accurately and effectively.

Stool front book. After finding a way to get the user's search terms, should we find a way to put our promotional information ** in the place where users can easily see it, that is, the homepage. Only the search homepage is the easiest place for users to see, and it is also the place with the highest click-through rate. Then after the idea is sorted out, you need to find a way to solve the above problems, and I believe that the effect is naturally not bad.

I'll recommend one to you here, I'm in charge of the company's promotion channel development cooperation, so I will have some better resources on hand. You look for a first-hand push online, it is a more technical first-hand channel outsourcing, and there are a few projects that they do well. By the way, the user search terms mentioned above, they can give you free analysis and screening, as for the promotion methods, they will plan for you, if it is suitable, if it is not suitable, let them do it for you for free.

To do brand promotion, of course, the first step is to position your own brand, and the accuracy of brand positioning is directly related to the effect of promotion.

Brand positioning is to determine the industry and market in combination with the company's current situation, advantages, vision, etc.

If the company is not clear about its positioning, you can do a market research in the industry and do a SWOT analysis.

Small and medium-sized enterprises or new companies can focus on a subdivision of the industry to eliminate boredom.

Because there must be big enterprises and big brands in the industry, we can't surpass them in other aspects, so we will do our own characteristics, grasp a small point in the market, and set up our own brand cover.

A hand-applauding marketing trick, the boss used this trick to earn 300,000 a year!

A boss who distributes an unknown small brand of liquor, in order to match the popularity of quickly opening the white sprinkle in the local area, he designed an activity with a prize for opening the lid, opening the lid of the box with 5 yuan, 10 yuan, 50 cash, the highest award is a gold necklace worth 5,000 yuan.

There was an old man who was lucky enough to buy wine with a gold necklace, but when he went to get this gold necklace, the boss only gave the uncle 200 yuan, and the gold necklace was not right! Sails are sold let's.

The uncle was very angry, so he found a TV reporter to get this boss's liquor!

Soon, word spread locally!

There are many reporters who came to interview the boss about this matter, and the boss said that there is indeed such a thing, and I will compensate this uncle with twice the ** of the gold necklace! I hope that reporters and friends will come to my store at 10 o'clock tomorrow to give a witness!

The next day, all the local ** reporters came, and many onlookers also came!

The boss paid 10,000 yuan to the old man truthfully, and he also hyped up the matter of helping the old man get back the prize! The public also knows that the wine sold by his family has a gold necklace award, and everyone is not worried about the award! They bought his liquor one after another.

In this way, the boss made a lot of free reports for him by the local ** through ingenious design, and this liquor also took advantage of the situation to quickly spread all over the streets and alleys in the local area, and sales soared!

Welcome to pay attention, you are closer to success!

Enterprises want to enhance their popularity, the most effective way to promote products is to dominate the screen, many companies do the screen every day orders like running water, muffled to make a fortune, what is the first hunger, what is the screen?

First of all, let's talk about it, what is dominating the screen?

As the name suggests, it is because the demand users will search for some keywords in the calendar, if the position of the homepage can appear more than 3 valid information about you, we can understand it as dominating the screen.

For example, if you search for how to choose men's skin care products, the page is full of your product or brand information, then your product will dominate the screen.

There is no cumbersome network domination of the screen, just operate a limb finger platform, exclusive delivery, so that your products can easily achieve screen domination!

This problem is a bit big, you can say a lot, too much too miscellaneous to implement should not be what you want, I will focus on the soft text of the product promotion, for your reference, doing the brand is not an overnight thing, in addition to understanding the operation also takes time.

Advertorials are more suitable for product promotion, not so direct as grandchildren, so that your brand can get a good reputation, if it is to do the effect, you have to do the form of hard and wide soft texts, these two models are not the same, for example, soft and wide is published on the major mainstreams, these are mainstream practices, because the authoritative image is good, and the feeling for users will be better, for the expansion of channel providers and direct customers are commonly used methods in various industries, and the advertorials are commonly used in a way of optimizing their own brands, which can be sent a lot. You can submit requirements on some advertorial aggregation platforms, and they will provide some rules and ways to deal with problem content, etc., which is not realistic to find one by one, and the big platforms are not likely to connect with individuals, and the process is relatively long. It will be better on the big **platform, and there are fewer people who see it after the release of the small **, and it can't play the role of **, and most companies choose the four major portals + central media + industry** These ways. It is also necessary to look at what stage your business is currently in to refer to how much and which to send.

You can go to the ** platform of aggregation, you don't have to look for them one by one.

Let's give you a general idea.

1. First of all, you must clarify your content theme, that is, what content you plan to do, you can combine product launches, events, holidays, new product releases, cooperation news, etc.

2. Clarify the conditions when it is released, such as when it will be sent, and the people who implement it will also know in their hearts.

3. The time and frequency of release, such as how many times a week, how many times a week.

4. Released, such as large, medium, endemic, etc. As long as the big ** is the time condition, the medium hair is what the condition is, etc.

To do a good job in the corporate branding of a new brand, Xiangxing needs to follow the following steps:

Establish brand positioning: First, you need to identify your brand's target market, target customers, and competitive advantages in order to develop a targeted strategy for brand promotion.

Design a brand identity: Design a unique, eye-catching brand identity, including trademarks, logos, fonts, colors, and other elements. These elements need to be unified.

1. Coordination, which can make people recognize the brand characteristics at a glance.

Develop a brand promotion strategy: Develop a comprehensive brand promotion strategy based on brand positioning and target customers, including channel selection, content creativity, communication forms, etc.

Build a brand communication platform: Use various online and offline channels to build a brand communication platform, such as corporate official websites, social networks, offline stores, etc.

Generate content and topics: Develop a content marketing strategy to create high-quality, valuable content that captures the attention and discussion of your target customers. At the same time, it can generate hot topics and improve brand popularity by holding activities, cooperative promotion, etc.

Use a variety of marketing methods: use SEO, SEM, email marketing, short marketing, social marketing, KOL cooperation and other means to improve the coverage and effect of brand promotion.

Marketing campaign planning: Plan all kinds of marketing activities, such as discounts**, offline activities, joint promotion, etc., to increase user stickiness and improve brand awareness and market share.

Data analysis and optimization: Continue to pay attention to the data of various promotion channels, analyze the effect, continuously optimize and adjust the strategy, and improve the return on investment of brand promotion.

Brand maintenance and renewal: With the changes in the market environment and consumer demand, adjust and update the brand image and promotion strategy in a timely manner to ensure that the brand always maintains vitality.

With the above steps, you can better brand your new brand and stand out in a competitive market environment.