How do you evaluate that the growth rate of second tier luxury car brands has surpassed ABB?

I think the growth rate of second-tier luxury car brands is also higher than that of A and BB, so I think his main route is cost performance. To put it bluntly, it is to find some advantages in the price of the car. Because it's only when the price of your car is low that people think about your sexual prowess.

So that's what I think is the point.

Now the luxury car market is particularly crowded, and the growth rate of second-tier luxury car brands has surpassed ABB is a particularly commendable thing, perhaps they are much higher in cost performance and performance, and the reputation of second-tier luxury car brands is better, and their development space is greater.

Not everyone likes BBA, and nowadays people are looking for individuality, especially when the cost performance is right, they will definitely choose second-tier luxury brands. Besides, not most people buy a first-tier luxury brand, and buying a cheap second-tier luxury brand can also fulfill their luxury car dreams.

For the economic development of the current market, ABB's luxury models have been on the market, and there is not much development route, but they have been maintained at a high cost of sales ** but to the second-tier luxury cars, the room for growth, can be compared with the second-tier luxury cars to take, Subaru, Lexus, Ford and a series of brand models, are comparable to ABB models

BBA is already a representative of first-line luxury brands in China, and the products of these three brands do have their own advantages, but not everyone likes them, and everyone's needs are still different. Now in addition to them, there are also cost-effective second-tier brands, such as Cadillac, although it is second-line, but the power and handling are not worse than them, and the same cost more than 200,000 to buy BBA, and the purchase is only an entry-level car, but spend more than 200,000 to buy Cadillac's ATSL, what you get is stronger power and good handling. Although the second-tier brands are not as famous as BBA, their product power is not worse than them.

First of all, the sales volume of second-tier luxury brands is not high compared with first-tier luxury brands such as Audi, BMW, and Mercedes-Benz, and the base is small, so the growth rate will be fast. The second is that the second-tier luxury brand ** is relatively low, take the ATS of Cadillac, the most successful second-tier luxury brand, as an example, the discount margin is particularly large, and it is sold at a naked price of less than 200,000 yuan. Third, second-tier luxury brands tend to have higher configurations and body sizes than ABB, so second-tier luxury brands are still a good choice for some car owners who don't think much about the brand.

The growth rate of second-tier luxury brands? I think it's car sales.

Judging from the current market situation, the sales growth rate of second-tier luxury car brands is indeed growing by leaps and bounds, and the main reason I think is the cost performance, take Lexus as an example.

Lexus ES is obviously a competitor is BMW 3 Series, Mercedes-Benz C-Class, Audi A4, and these cars are cheaper, the size of the space will be better, and the usual maintenance is cheaper, but the brand is indeed inferior to BBA.

The most promising luxury car brand to squeeze into the first line, with sales exceeding 200,000, second only to BBA

As we all know, in China, in addition to BBA, the remaining Cadillac, Lexus and other automobile brands belong to second-tier enterprises, although they are second-tier, but their goal is the same, that is, to catch up with BBA. And now, one of them is about to do it. Because in 18 years of sales, with a performance of 10,000 units, it has successfully become the fourth automobile brand other than BBA to meet the sales standard.

And it is the protagonist of today: Cadillac.

Cadillac is becoming the fourth brand to meet the sales target, and naturally there are special reasons. As we all know, behind Cadillac's high sales, the means adopted are substantial price reductions. Take the CT6 car as an example, ** just launched, the direct price reduction reached 100,000, as a luxury car, really no brand dares to do this.

I thought that Cadillac would lose money, but the result of the fact was that everyone was wrong, and its sales were far behind Lexus and others, and it continued to grow and develop.

The most prominent point of Cadillac is naturally related to its own high quality and model performance. Take the ATS-L as an example, the combination of a rotten turbo engine and an 8AT gearbox is very powerful and competitive, regardless of whether it is in the engine or the opponent of the same level. Everyone knows the criticism of American cars, fuel consumption.

Take Ford's models as an example, fuel economy is basically not on the line. And Cadillac, although Yama Lijing is also a little fuel-guzzling, but it is not so exaggerated, not to mention that the power is still very strong?

Secondly, there are many choices of its products. Cadillac's main models are in the mid-to-large and SUV segments. From the success of the ATS-L, to the number one sales of the XT5, to the launch of the XT4 today.

There's a model for every price point, and there's a model to choose from at every price point, from the small ATS to the big Escalade. Coupled with the attractive body and novel interior, the performance is very good.

Finally, it naturally has something to do with **. Compared with the same class of models, Cadillac is the cheapest and full of sincerity. Under the substantial discount, the ** of Cadillac's lowest configuration model is only 210,000, what is the concept?

It competes with Volkswagen Magotan , Honda Accord and Toyota Camry on the same stage. The result is also obvious, it's not a level, this kind of cross-level comparison, there's nothing to compare at all, isn't it?

At present, the recognized second-tier luxury car brands are: Volvo, Lexus, and Cadillac. The rest of the luxury brands can basically only be regarded as third-tier.

I don't quite understand what the subject's so-called "brand growth" is, but let's understand it as "sales growth". According to the data I just checked: Cadillac sold 10,000 units in June, and sold 112325 units in the first half of the year, a year-on-year increase of 39%.

Volvo sold 11,688 units in June, and the total sales from January to June were 61,480 units, a year-on-year increase. Lexus sold 9,238 new cars in June, and the cumulative sales in the first half of the year were 68,726 units, a year-on-year increase of 14%.

Judging from the data performance, the three major second-tier brands are indeed growing in terms of sales. Although the current overall sales figures are certainly not as good as BBA (for example, a BMW 5 Series alone sold 10,000 in June, not counting others), but according to this growth rate, maybe in another 3 years or so, second-tier brands will have the opportunity to keep pace with BBA in China. So why is this happening?

According to my analysis, there are several reasons:

First, BBA has given Chinese people a certain amount of aesthetic fatigue. Now as long as it is a third-tier city or above, BBA is really bad everywhere, and modern people are often more individual, so on the one hand, second-tier brands are not inferior to BBA in terms of luxury, and on the other hand, they are relatively rare compared to BBA, so the attraction will become greater.

Second, in terms of performance, there is not much difference between second-tier brands and BBA. If you want to say how much worse the Volvo S90 is than the BMW 5 Series, I'm afraid it's difficult to have a decisive judgment. So now that Chinese people have become more rational in buying cars, since the gap between them is not big, what is wrong with me buying second-tier brands?

Three**. This is very important. In addition to the fact that Lexus does not cut prices to save face, the discounts of Volvo and Cadillac are simply shocking.

It's still the S90 I just said, and now it's said that the naked car is only 310,000! If this car had been at this price two years earlier, I guess I would have bought it. You must know that the S90 is a grade with the 5 series, E-class and A6.

And the last three** is not particularly high, at least it is a little worse than S90.

When you buy a car, you always have to consider the best factor, since the quality is about the same, and the brand influence is not bad, so what's the bad about choosing the best cheap second-line luxury? In particular, the price reduction strategy has really given profits to consumers, and it has also forced BBA to make some compromises. In the long run, if the gap between first-tier brands and second-tier brands becomes smaller, then we will buy cars cheaper and cheaper!

Although the epidemic seems to be coming to an end, many consumers who have plenty of money still want to choose a car for daily travel, and after communicating with their young friends, they still prefer luxury brand models.

But on the other hand, it is found that many young people are focusing more on second-tier luxury brands in order to pursue individuality or pay more attention to cost performance. So which models of second-tier luxury brands will be worth our choice?

Cadillac CT5

Guide price: 10,000 yuan.

Cadillac CT5 can be described as aggressive this time, directly aiming at the competition BMW 3 series, which is known for its sportiness, but the configuration is richer at the same price, and the most attractive thing about CT5 is undoubtedly the stylish sports dual-appearance version, which can cater to different consumer groups. For most people, the pursuit of practicality and comfort, the 28T luxury model has been able to achieve all aspects of home business, and if you pursue the ultimate sports, it is recommended to directly go to the top with the 28T platinum sports version.

Why? The top 28T platinum sports version has MLSD mechanical limited-slip differential, MRC active electromagnetic induction suspension and customized high-performance Brembo braking system, which can be said to have directly established the name of CT5 hardcore big rear super, and the price of 10,000 yuan is not false even if it is compared to the BMW 3 series, not to mention that Cadillac has a good discount margin in the terminal market.

Volvo S90

Guide price: 10,000 yuan.

Volvo S90 is recommended in the second-tier luxury brand, the biggest reason is that its terminal discount margin is too large, generally around 70,000-120,000 yuan, calculated as a Mercedes-Benz C-class **, you can buy a luxury brand car larger than Mercedes-Benz E-class, which is really cost-effective.

On the other hand, the quality of the Volvo S90 itself is also quite high, with a beautiful appearance and fashion; The interior materials are high-end, and the details are exquisite and high-grade; Hybrid driving feels relaxed; Autonomous driving assistance is easy to use; The acoustics are quite surprising. The only thing that is more uncomfortable may be that the maintenance cost of Volvo will be more expensive, so you must buy complete insurance.

Infiniti QX50

Guide price: 10,000 yuan.

Infiniti QX50 appearance is more in line with the aesthetics of young people, and the interior is also of a high level in the creation of a sense of luxury, in a certain budget QX50 can provide more abundant configurations than BBA, it can be said that it is a very luxurious quality model. On this basis, the QX50 is not a model that can be seen everywhere, and it can meet the needs of users in terms of personality.

On the other hand, the most attractive thing about the QX50 is the VC-Turbo engine, which can achieve variable compression ratio technology, which can accelerate to 100 kilometers in seconds and achieve overall fuel consumption. The chassis also has a good shock absorption effect, small bumps on the road can be absorbed and filtered out, and the suspension supports the body very much, which will bring stronger confidence to the driver in driving. In addition, QX50 also directly provides a 4-year free maintenance policy from the manufacturer, which saves more money.