Netizens found that Mixue Bingcheng was blackened, what is going on?

The weather is very hot, and the temperature is particularly high, and the local temperature is unacceptable for many people. will appear to be dark. It makes people feel blackened.

Because the trademark of Mixue Bingcheng has changed, from the previous white to black, it is suspected that it is to create momentum for marketing new products.

The temperature is particularly hot, which makes many people feel unbelievable, and it may be that the temperature is really high in the past few days, so this blackening will occur. It feels very cute, and it really doesn't make sense, and it makes many people question the quality of this trademark.

There are three main reasons why Mixue Bingcheng is so popular, one is because it is cheap, the second is because it is also delicious, and the third is because it has recently begun to pay attention to the popular theme song of marketing, which is also unforgettable when you listen to it.

1. Its own taste: The main reason for the popularity of Mixue Bingcheng lies in its own taste, Mixue Bingcheng chooses to use imported milk sources, which can give birth to healthy and pollution-free milk sources, which are of good quality and mellow, very nutritious, and naturally endless people who drink them. 2. Very user-friendly:

Mixue Bingcheng is very humane, Mixue Bingcheng has set up a free choice of how much sugar, how much material, how much ice to add, which provides consumers with more choices, and will also face more consumers. 3. Clean and tidy: The store requirements of Mixue Bingcheng must be clean, bright and tidy, and the operation must be hygienic and safe, if you want to stand out in the milk tea shop in the big city, you must have a clean and bright storefront, and at the same time, their clerks make milk tea in the process, many times with clean water rinse, wipe and other processes, open and transparent, which makes consumers more assured.

The most important thing is that it is very low, and there are donations made during the previous epidemic, which have been praised by the public.

Hope mine can help you.

Because it is not only cheap, but also delicious, and very good at marketing, recently the Internet has been very popular to sing the song "You love me, I love you, Honey Snow Bingcheng Sweet Honey".

Because it is delicious and cheap, it will also engage in network marketing to increase popularity.

Hello, I have inquired for you: There may be many reasons why Mixue Bingcheng was hacked, and the following are some possible reasons:1

Food safety issues: Food safety issues in the food industry have always been a topic of concern, and Mixue Bingcheng has also been questioned by consumers due to food safety issues. For example, there have been reports of non-hygienic standards and improper use of raw materials in some of the stores of Mixue Bingcheng, which may lead to consumer dissatisfaction and boycotts.

2.Brand image problems: There may be some problems in the brand image of Mixue Bingcheng, such as the brand image is not high-end enough, the product quality is unstable, etc.

These issues may cause some consumers to question the products of Mixue Bingcheng and choose not to buy them or choose other brands instead. 3.Market Competition:

As competition in the tea market intensifies, Mixue Bingcheng faces more and more competitors. These competitors may be more competitive in terms of quality, quality, service, etc., which may make consumers' satisfaction with Mixue Bingcheng decrease. 4.

Changes in consumer tastes: Changes in consumer tastes may affect the sales of Mixue Bingcheng. If consumers' tastes become healthier and more important, and Mixue Bingcheng's products do not keep up with the changes in time, they may be criticized and questioned by consumers.

In short, there are many reasons why Mixue Bingcheng was hacked, including food safety issues, brand image problems, market competition and consumer taste, there may be many reasons why Mixue Bingcheng was hacked, and the following are some possible reasons for the disadvantages of one acre: 1Food Safety Issues:

Food safety issues in the food industry have always been a topic of great concern, and Mixue Bingcheng has also been questioned by consumers due to food safety issues. For example, there have been reports that some stores in Mixue Bingcheng have problems such as substandard hygiene and improper use of raw materials, which may trigger consumer dissatisfaction and boycotts. 2.

Brand image problems: There may be some problems in the brand image of Mixue Bingcheng, such as the brand image is not high-end enough, the product quality is unstable, etc. These issues may cause some consumers to question the products of Mixue Bingcheng and choose not to buy them or choose other brands instead.

3.Market competition: With the intensification of competition in the tea market, Mixue Bingcheng is facing more and more competitors.

These competitors may be more competitive in terms of quality, quality, service, etc., which may make consumers' satisfaction with Mixue Bingcheng decrease. 4.Consumer tastes are changing:

Changes in consumer tastes may affect the sales of Mixue Bingcheng. If consumers' tastes become healthier and quality-oriented, and Mixue Bingcheng's products do not keep up with the changes in time, they may be criticized and questioned by consumers. In short, there are many reasons why Mixue Bingcheng was hacked, including food safety issues, brand image problems, market competition and consumer taste.

Mixue Bingcheng has many chain stores across the country, and its business is booming, joining the chain and developing rapidly

Mixue Bingcheng is mired in food safety issues.

These problems include the frequent tampering with the expiration date labels of ingredients by the staff of the Mixue Bingcheng store and the use of ingredients that should be "discarded", so as to achieve the purpose of reducing costs; cut corners, did not strictly follow the ingredient list to put enough ingredients, and the store owner instructed to put less ingredients, one of the stores was also complained by consumers; The employees of the store do not sign labor contracts, do not verify ID cards, and even the health certificates of catering employees required by the state do not need to be confessed.

**Later, the 1912 store of Baijiahu was ordered to close by the market supervision department, and the Lidao Road store of Mixue Bingcheng was also seized by law enforcement officers on the spot.

Marketing strategy of Mixue Bingcheng

1. Honey Snow Bingcheng store has repeat customers, consumers value quality, is the quality and taste of milk tea, Honey Snow Bingcheng franchise continues the traditional beverage flavor, integrates traditional Chinese handmade technology, after repeated trials and corrections, developed a drink more suitable for the taste of modern people.

2. The analysis of the marketing strategy of Mixue Bingcheng is very important, remember this, when the Mixue Bingcheng store is newly opened or a new product is launched, the positioning of the first is very important, which can affect the promotion effect, consumers prefer the products with good quality and low price, and the drinks of Mixue Bingcheng are very favorable.

3. Create classic IP and enhance brand identity. Nowadays, especially in the milk tea industry, visual design is a very important part. Young consumers are paying more and more attention to brand image, product packaging, etc., and it can be said that whoever can catch the attention of young people will be able to establish close contact with consumers faster.

The blackening incident of Mixue Bingcheng is a topic of topic marketing for the sake of launching new products.

On June 18, 2022, it was the time for Mixue Bingcheng to officially start marketing, and the official blog ended with "Guess why the Snow King has turned black" and "High temperature for days".''"These topics have attracted a lot of attention and discussion, we all know that the image of the Snow King has always been white, which suddenly turned black, forming a great contrast, it is difficult not to notice, many people say that it is because the headquarters of Honey Snow Bingcheng is in Zhengzhou, the temperature is too high there, and the Snow King is tanned, but is this the case, then we can only wait for the official to give an explanation.

When the topic fermented to a certain extent, their purpose was achieved, and they began to launch their new products "Mulberry Berry" and "Zhizhi Mulberry", and gave a very cute explanation for why the Snow King turned black, saying that he was tanned when picking mulberries, and then, "The Snow King became the King of Charcoal.""''Black and thin" and other interactive memes have also detonated topics one after another.

When I heard Mixue Bingcheng, I immediately thought of its stores all over the streets and alleys and its songs: You love me, I love you, Mixue Bingcheng is sweet. As a bubble tea shop that provides ice cream and tea, the ordinary ** is indeed too popular.

It has more than 10,000+ stores, so its brand image is everywhere, a snow king with an ice cream scepter, who only loves ice cream and tea all his life, obvious red + white. And this blackening, that is, its famous brand image, Snow King, has changed all the white to black. Although blackening is an anthropomorphic word, it is used on the Snow King of Honey Snow Ice City, which is another successful marketing.

1. The classic image of the Snow King, what has changed is that it is constantly trying to introduce new drinks.

Since its establishment in 1997, Mixue Bingcheng has tried many products, such as cold shaved ice, Chinese and Western restaurants, home cooking, etc., with some successes and failures, and after the launch of 1 yuan ice cream, more and more stores and drinks have opened.

The image of Mixue Bingcheng, the Snow King, was officially launched in 2018, is the chief quality control officer of Mixue Bingcheng, and the lifelong spokesperson of the brand, it likes to sing and dance, study the novelty of eating ice cream and tea, and can't help but lick its mouth when it sees its favorite milk tea shop. is such a cute and focused image, which makes its red and white deeply rooted in the hearts of the people.

And this time the white turned black, which is the "mulberry" ** drink researched by Snow King, and it is a good marketing activity.

2. When the color of the brand image is changed, as a brand of Henan, Henan is upright and hot in the summer.

In terms of time, summer is the time when the cold drink series sells well. At this time, the north, Henan, is also suffering from the scorching heat. High temperatures for many days in a row, and even many surface monitoring temperatures have exceeded many historical levels for the same period.

At this time, the Snow King of Mixue Ice City turned white and black, as if it had been sunburned.

Through the association with the weather, the brand is connected with real life, so that consumers can feel the coolness brought by Mixue Bingcheng in the hot summer, and feel its fun.

3. I believe that one day, there will be other colors of Snow King, and the same Honey Snow Ice City will bring different drinks.

In addition to the usual drinks, Michelle will also continue to introduce new drinks. It is not only to maintain the vitality of the enterprise, but also to continuously attract consumers and maintain the freshness of consumers.

This time it's a blackened mulberry, and the next time it's possible that the fruit added to the drink will be a different color. It is also worth looking forward to and witnessing together.

After saying so much, I suddenly remembered that I hadn't drunk Honey Snow Ice City for a long time, maybe I should order a drink. Or what kind of taste is mulberry in summer, a new drink brought by the blackened Honey Snow Ice City.

There is only one truth about the snow king turning black in Mixue Bingcheng, the snow king went to the mulberry garden to pick mulberries and was tanned.

First of all, a drink is hot, its quality and reputation must be hard, recognized by the public, its brand is powerful, the brand price, just like Starbucks, most people can trust the big brands, and the reputation is good when it goes out.

Brand Effect:

High appearance and good value - girls take photos and share;

The taste is ok;

Good service; Marketing has seized the wind - the Internet.

Why is Mixue Bingcheng so popular, this must be people, and they all have it now. When it's hot, you should look for this place, so it's on fire.

Because it is close to the people, it is cheaper than that, and the taste is okay.

Because compared to other brands, his unit price is relatively low.

The taste is good, the price is right, and the brand influence is strong.

It's not picked up yet, it's actually not very delicious.

Mixue Bingcheng is the lowest in the milk tea brand, and the taste is also good, so it can be quite popular. Ha ha.