Are there any rules for placing supermarket shelves? What are the things to look out for

First of all, reserve the channel and show all the goods in front of the customer for them to choose;

If the supermarket is compared to a fine work of art, then the shelf is its skeleton and the backbone, we should not only dress it up to make it pleasing to the eye, but also to facilitate the selection of customers, the spacing between each supermarket shelf should be able to ensure that two shopping carts can be paralleled at the same time, which is conducive to giving customers a better shopping experience, so that all goods have the opportunity to be displayed in front of customers to be seen by customers;

second, zonal placement, similar or related commodities upstream and downstream placement;

This point is actually to think from the customer's standpoint, for example, toothpaste and toothbrush should be placed together, towels, soap, shampoo, shower gel and other daily chemical products can be placed nearby, with sales, soy sauce monosodium glutamate is put together, and peanut butter, ketchup, chili sauce and other condiments are placed on the side, so that customers can easily find the same type of goods, and can make customers easily associate whether they need this product to achieve the effect of multiple sales.

Third, the products with strong public demand, first-class products and products with higher profits should be placed delicately and conspicuously;

Due to the large market demand, the daily necessities that are generally demanded by the public are placed in a conspicuous position to make it easier for customers to choose, which is to attract attention with geographical advantages; **The product is placed in a conspicuous position, which is to attract attention with**; High-profit products are often some fresh products that are not conducive to preservation, such as fresh fruits, vegetables, seafood, etc., which can be beautifully placed to attract attention;

Fourth, follow up the social trend and renew products in a timely manner.

Nowadays, popular things often contain business opportunities, such as a popular movie will spawn some popular gifts; A hot current event will drive a trend, and it needs to be constantly injected with fresh elements in order to attract more customers;

Finally, the list price of the product and the product supplement.

Clearly marked price, which is the minimum of modern business, supermarket shelves are equipped with matching price tags, product names and unit prices need to be carefully checked to eliminate errors; The number of goods sold should be counted every day, and the number of goods should be supplemented based on sales data. Ensure sufficient supply.

These tips are valuable experience summed up in practice, and the above information is originally compiled by Guangzhou Hengyuan Cheng Shelf.

Yes. And there are also skills in placing goods, so it is generally better to hire a professional.

Popular items are placed on the first floor parallel to the eye line, and fresh items are placed in the innermost layer.

For this problem, we found He Sen of Rui Kee Shelf Company, who has been operating supermarket shelves for more than ten years, and he is as follows;

1. Promote the sales of unsalable products;

2. Give priority to the products with the largest profit points in the supermarket;

3. Similar products are placed in a centralized manner to facilitate customer shopping;

4. Reasonable layout of space (some commodities are larger, some commodities are smaller, and they should be unified according to the size of the commodities and the internal situation of the shopping mall);

5. Customer shopping safety (fire safety should be considered, and all kinds of chemicals that are easy to react with the ruler should be placed separately and ensure a safe distance.) At the same time, according to the hot-selling commodity area, such as daily necessities and food, sufficient passages should be reserved to ensure that there are no crowding and injury incidents).

6. Consider the high handling situation of the goods when they are put on the shelves. If something too heavy, don't put it on several layers of shelves, which is not conducive to ** and remove the shelf.

7. Characteristic partitions to improve competitiveness. For example, the supermarket's special products are divided into separate areas.

8. Easy to count.

1. The color relationship between the market shelf and the commodity must take into account the usual color role. For example, the color of brightly colored goods should be gray; For light-colored goods, the shelf color should be dark; For dark-colored goods, the shelf color should be light. The matching of the shelf and the color of the product is to play a role as a foil for the background color.

2. On the display of goods in the supermarket, it is necessary to ensure sufficient light, and the lighting should also strive to make the light close to natural light, so as to be more conducive to the sales of goods on the basis of not affecting the natural color of the store.

3. When placing supermarket shelves, we should not only take into account the rational use of space, but also leave space for customers to choose.

1. Placement requirements.

When placing boutique supermarket shelves, it should be noted that the display volume of 11 to 12 varieties per square meter should be reached, because at least 3 varieties are displayed in each compartment of boutique supermarket shelves. At present, the commonly used supermarket shelves display is 165-250 cm high and 90-200 cm long, and the best display section of this supermarket shelf is between the upper section and the middle section.

2. Commodities displayed on the shelves.

At the same time as the supermarket places the boutique supermarket shelves, it should be noted that in the other two sections of the supermarket shelves, in general, the top layer usually displays the goods that need to be recommended, and the lower layer is usually the goods that have entered the recession period of the sales cycle. Therefore, at this time, the height of the ** display line on the shelves of the boutique supermarket is generally between 85-120 cm.

3. Retention of internal space.

The distance between the shelves of the boutique supermarket should ensure that the passenger flow is round and smooth, and it is not a problem for small shops to set up shelves against the wall of the store door, large food stores, department stores, clothing stores, etc., it is necessary to calculate a reasonable distance according to the scale of the store.

4. The color of the lights in the shelf area.

In order to make the whole supermarket appear bright, in addition to working the lighting design, it is also necessary to pay attention to the color matching, bright colors, to a certain extent, consumers can feel relaxed and happy, and can also highlight the lighting of the supermarket, which can effectively expand the overall area of the supermarket and bring a bright and relaxed shopping environment to consumers.

5. The neatness of the commodity display.

Whether the goods inside the supermarket are displayed neatly, will directly affect the convenience of consumers' shopping, the goods in the supermarket itself are very much, and miscellaneous, if coupled with the irregular display, it will greatly extend the time for consumers to shop, and will make consumers impatient in the process of shopping, such an experience is also very bad, if the goods are displayed neatly, according to the different attributes of the classification display, consumers can easily and conveniently buy the goods they need when shopping, To a certain extent, the shopping time is shortened, and consumers can shop easily and conveniently.

Shenzhen Jin Rui Ji shelf Xiao Xu tells you the rules of supermarket shelf placement:

1. In terms of space allocation, the design of the supermarket should be based on the principle of increasing the flow of customers as much as possible, so as to attract customers.

The two areas should be separated as much as possible, and the other areas should be arranged between the two areas, such as placing traditional bread products in fresh food.

area and in the middle of fast-moving consumer foods such as milk.

2. Adjust the position of the shelves at appropriate intervals. From the customer's point of view, the placement of goods is relatively fixed, and then.

When you visit the supermarket, you can spend less time looking for products. However, from the perspective of shopping malls, long-term fixed shelves are easy to lose.

The customer's attention to other objects and a sense of staleness and dullness. Therefore, after the goods have been placed for a period of time, adjust.

The whole shelf makes customers attracted by other items when they are looking for the items they need again, and at the same time they are deaf to the changes in the shopping mall.

A refreshing feeling. However, supermarket shelves should not be changed too frequently, otherwise customers will be disgusted and think that the mall lacks science.

management, chaos, irritability. Therefore, this supermarket chooses to change every year.

3, the supermarket uses the display shelves (165 250 cm high, 90 200 cm long), the best display section of this shelf is in the upper section and the middle section between the section, this section is called the first line of display, is the second layer of the shelf, the third layer, is the easiest to see the eye, the easiest hand to get the display position of the goods. This location is typically used to display high-margin products, private label products, exclusive** or distributed products. In the other two tiers, the top level usually displays the products that need to be recommended, and the lower level usually displays the products that have entered a period of decline in the sales cycle.

1: First of all, you confirm how many square meters of space you have on the shelves.

2: What type of supermarket are you going to open, such as whether you participate in fresh food or not.

3: If you are a comprehensive supermarket, you first plan the location of the three departments and the miscellaneous stores. General department stores rely on imports, fresh goods are the most compassionate, and groceries are from the middle to the export.

4: Then according to the large category of products that each department needs to operate, then plan the classified goods and small category goods according to the location of the large category.

5: It is very simple to make a product classification map of a store, but to do it carefully, it needs to be modified many times.

Therefore, you can't find a definite answer to this question on the Internet, even if you are a master, you need to modify it many times in order to complete the product classification display that a store should have. The above information is provided by "Rui Ji Shelf He Sen Quietly Ruhuai", and more information can be consulted by him.

Anyway, it is neatly placed and beautiful, so that customers feel that the things in the store are very good as soon as they enter.