How to negotiate the price of a new beverage product when it enters the supermarket 10

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1. The manufacturer brings the product samples to the purchasing center of the supermarket chain headquarters to negotiate with the purchasing manager.

2. After the negotiation is successful, pay the entry fee for the goods (whether it is currently charged depends on national laws and regulations) and other related fees after reaching the intention.

3 Wait for the merchandise department to add in-store information (in-store code, etc.) to the new product.

5. The manufacturer sends sales personnel to the commodity group of each store to negotiate, and the person in charge of the commodity group can purchase and sell according to the negotiation results.

In addition to the above methods, you can also use the method of joint operation into the store (mostly used for fresh food, clothing, mobile phone accessories, gold, silver and jewelry, etc.), so that as long as the negotiation is successful at the headquarters, you can basically enter the store to sell (but generally outside the self-selected area for business activities).

Talk to the manufacturer about the goods, you should choose more manufacturers of similar products, at least 6, and then each first understand one side, in the process of talking about each you will have unexpected gains, and you talk about the line ** is naturally getting lower and lower, but you don't want to draw conclusions, the order is not uncertain, after understanding the side, and then turn over and put you to understand the lowest ** (the key point to talk about the last, because you are the most experienced at that time), you can make a deal, if you can't adjust the town appropriately, I do this. Thank you.

LZ: Two routes:

First, you can directly talk to the supermarket about cooperation, if there is a cost is very good;

Personally, I suggest the second option, which may be a bit time-consuming. But it's worth the effort!

VAT invoice seems to be a must-have, right? When talking about business, you must first prepare all the necessary formalities before negotiating!! Otherwise, the other party will think that you are very unprofessional, and you will be very passive.

For business people in the retail channel, there are too many details to know and master. Especially if you run your own product, you may have more content to control. It will inevitably take time to understand and master.

1. To become the best merchant of the supermarket, providing VAT invoices is a necessary prerequisite. If you do not currently have a registered company or are not a general taxpayer, you can be attached to a qualified company. However, the refund will also be sent to the company that issued the invoice.

The relationship is in your own hands.

2. The qualification of the product and its own company is only a prerequisite and a threshold. It is necessary to have a deep understanding of the characteristics, quality, and selling points of your products. The composition of the product should also be carefully decomposed.

3. The characteristics of the product should be clear, and the products with characteristics can impress the purchasing staff of the supermarket.

4. Familiarity and confirmation of contract terms. The supermarket's contract should be understood, and there will be a lot of content about charging and settlement, so you need to understand it clearly.

You must suffer a loss to do this, you should ask the manufacturer to send a salesman over, this kind of thing to the business personnel to discuss, and the sales of this aspect of the water is very deep, the small store will not sell your new brand, often the brand to enter the market that the cost is quite amazing, you must give him enough profits and after-sales, even if you buy this kind of drink for you to buy 5 yuan but you can not sell it can be done, the key is the maintenance of the market, of course, your drink is a local brand-name product I am not good to answer,

Give him what percentage of its sales! It must have been him who sold it! Understand.

1.Negotiate cooperation intentions 2Provide product introduction and related qualifications (your business license, health permit, inspection report, etc.)3Select the store location4Discuss the cooperation method and related details5Sign 6into the cabinet.

1.Company qualifications. 2.Product samples, orders, shopping malls. 3.Find a person in charge of purchasing your own products and negotiate the costs associated with entering the store.

I once wrote an article "How to get ahead of the negotiation with the supermarket", you can search on the Internet to see, maybe it will be helpful to you, because there is too much text, so I will not elaborate on it one by one.

The general entry procedure of the supermarket: first go to the purchasing department, find the buyer in charge of the beverage, and discuss the account opening fee, bar code fee and other expenses; After negotiating, the next step is to find a store supervisor to negotiate a good display location. It's very troublesome, it's best to find a local supermarket business staff to ask clearly.

If you haven't done it before, let's start with distribution channels, small personal supermarkets, small tobacco and alcohol stores, and beverage stalls, and if you do it well, the sales will be quite good!!

Buy billboards for city-wide marketing, and then go further to supermarkets and convenience stores, preferably inviting some celebrities to help, and these expenses can be reimbursed by the company. As for the cost, you need to go into the market and inquire about the average price, and then bargain.

When the goods enter the supermarket, you can negotiate directly with the store manager. Sell to the store manager with what you can accept. Of course, the cost of entering a supermarket varies depending on the supermarket. For example, what store celebration fee, product display fee and so on.

Black wolfberry has been very popular recently, even CCTV has news Of course, this news is about the illegal mining of black wolfberry...

I don't know what your financial strength is, but you know, in a supermarket, the cost of a shelf is very high, especially in a large supermarket like Wal-Mart, RT-Mart, Carrefour.

I think you should do some market research to see how well people are receiving your product, and then make a plan, because after all, the taste of the drink comes first, and if you think about health alone, I personally will buy black goji berries instead of drinks.

If you are a big supermarket, you will definitely need to be certified and assessed, and you can go to their official website or contact them directly.

I think it's better to start with the periphery, like the fair, like the folk event, and start with the booths to see how well people are receiving the drink.

For example, toothpaste and mouthwash, you know, many manufacturers don't sell them directly in the supermarket, they first put them out for free in the hospital, let the doctor use them for free, and then decide how much to put them in.

The first step is to be prepared for bleeding. Generally, when I entered a large store, I first invited the relevant personnel to eat, and then talked about the entrance fee. Then after this negotiation, then you have to go to the specific store, generally the goods to the store shelves, each store at least 6,000 yuan, otherwise the headquarters has negotiated, the following stores do not buy, you are still in vain.

And then you have to get through those "little ghosts" who order food. Otherwise, your shelves are sold out, and he doesn't order them, and you are in vain. Then I have to honor those department managers during the New Year's holiday.

Especially the Chinese New Year. And then you have to pay for any activities in the store. If you are not a powerful company, then don't consider entering the store.

Anyway, the first pass is very sad, without acquaintances to introduce, those who are in charge of the purchase will not come out to eat with you at all.